Algı Yönetimi ve Yapay Zekâ: Medya Manipülasyonunda Yeni Dönem

Yıl 2026, Sayı: 41, 117 - 136, 25.01.2026

Nuriye Çelik

https://doi.org/10.54600/igdirsosbilder.1637527

Öz

Bu makale, yapay zekânın (YZ) medya ve algı yönetimi üzerindeki dönüştürücü etkilerini inceleyerek, faydalarını, etik zorluklarını ve toplumsal etkilerini analiz etmektedir. YZ, büyük veri analizi ve kişiselleştirilmiş mesaj oluşturma kapasitesi sayesinde medya manipülasyonu için geniş olanaklar sunmaktadır. Bununla birlikte, algoritmalara dayalı dezenformasyon ve yankı odaları, etik kaygıları artırmakta ve demokratik süreçleri tehdit etmektedir. Çalışma, bu ikilemleri eleştirerek, YZ'nin toplumsal eşitsizlikleri artırma ve kamu güvenini zayıflatma potansiyelini vurgulamaktadır. Nitel analizler ve vaka çalışmaları ışığında, YZ'nin medya alanında sunduğu fırsatların yanı sıra getirdiği riskler de detaylı bir şekilde incelenmiştir. Bulgular, şeffaf ve hesap verebilir YZ sistemlerinin gerekliliğini ortaya koymakta ve yönetişim çerçeveleri ile kamu farkındalığının artırılmasına olan ihtiyacı vurgulamaktadır. YZ'nin sunduğu bu fırsatlar, medya organizasyonları ve hükümetlerin, hedef kitlelere daha etkin bir şekilde ulaşmasını sağlamaktadır. Öte yandan, algoritmik önyargılar, mahremiyetin ihlali ve bilgi kirliliği gibi sorunlar, YZ'nin etik kullanımını tartışmaya açmaktadır. Çalışma, bu bağlamda, toplumda meydana gelebilecek olası etkileri de değerlendirmektedir. Ayrıca, şeffaflık ve hesap verebilirlik ilkelerinin, YZ uygulamalarının adil ve sorumlu bir şekilde kullanımı için hayati önem taşıdığı vurgulanmaktadır. Makale, etik ilkeler ışığında YZ'nin potansiyel kötüye kullanımını önlemeyi ve demokratik değerleri korumayı hedeflemektedir.

Anahtar Kelimeler

Yapay Zeka , Algı Yönetimi , Medya Manipülasyonu , Etik Zorluklar , Dezenformasyon.

Perception Management and Artificial Intelligence: A New Era in Media Manipulation

Öz

This article examines the transformative impact of artificial intelligence (AI) on media and perception management, analyzing its advantages, ethical dilemmas, and societal implications. AI enables significant opportunities for media manipulation through big data analysis and personalized messaging. However, its integration with disinformation and echo chambers heightens ethical concerns and poses threats to democratic processes. The study critiques these challenges, emphasizing how AI can exacerbate social inequalities and weaken public trust. Using qualitative analysis and case studies, it explores both the opportunities AI provides in media and the risks it entails. Findings underscore the urgent need for transparent and accountable AI systems supported by robust governance frameworks and enhanced public awareness. The article advocates for adopting ethical AI principles that promote fairness, respect human rights, and prioritize public trust. Furthermore, it calls for proactive measures to prevent the misuse of AI in shaping societal narratives, aiming to protect democratic values and foster responsible applications of AI in media. Managing the ethical and societal consequences of AI requires enhanced oversight, transparency, and ethical frameworks that align with democratic principles and the broader public interest

Anahtar Kelimeler

Artificial Intelligence , Perception Management , Media Manipulation , Ethical Challenges , Disinformation.

Kaynakça

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