Yerli Turistlerin Algıladıkları Seyahat Risklerinin Destinasyon Satın Alma Süreçlerine Etkilerinin Belirlenmesine Yönelik Bir Araştırma

Yıl 2020, Sayı: 24, 403 - 424, 01.10.2020

Aydın Ünal

Öz

Bu çalışmada yerli turistlerin yabancı ülke destinasyonlarına ilişkin risk algılarının belirlenmesi ve ilgili risklerin destinasyon satın alma süreçlerine etkilerinin belirlenmesi amaçlanmaktadır. Bu kapsamda hazırlanan 500 anket Mayıs-Ekim 2019 döneminde Antalya destinasyonunu paket tur satın alarak ziyaret eden ve daha önce yurtdışına çıkmamış yerli turistlere yüz yüze iletişim kurularak ulaştırılmıştır. Anketlerden elde edilen veriler 454 anket SPSS programında analize tabi tutulmuştur. Yapılan analizlerde yerli turistlerin yabancı destinasyonlarla ilgili olarak psikolojik, fiziksel, finansal, zamansal ve sosyal boyutlarda risk algıladıkları belirlenmiştir. Ayrıca katılımcıların çoğunluğunun yabancı destinasyonlarla ilgili genel risk algılarının yüksek %69 ve yabancı destinasyonları seyahat niyetlerinin düşük %57 düzeyde gerçekleştiği belirlenmiştir.

Anahtar Kelimeler

Destinasyon seçim süreci, algılanan risk, yerli turist, Antalya.

A Research on Determining the Effects of Travel Risks Perceived by Domestic Tourists on Destinaton Purchase Processes

Öz

This study aims to determine the risk perceptions of domestic tourists about foreign destinations and to determine the effects of related risks on destination purchasing processes. 500 questionnaires prepared in this context were delivered to the domestic tourists who visited Antalya destination in the period of May-October 2019 by purchasing a package tour and who hadn’t gone abroad before, by communicating face to face. The data obtained from the questionnaires 454 questionnaires were analyzed by the use of the SPSS program. As a result of the analyzes, it was determined that the domestic tourists perceived risks in terms of psychological, physical, financial, temporal and social dimensions related to foreign destinations. In addition, it was determined that the general risk perceptions of the majority of the participants related to foreign destinations were high 69% and that they had low intentions to travel to foreign destinations 57% .

Anahtar Kelimeler

Destination choosing process, perceived risk, domestic tourist, Antalya.

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