The Theoretical Analysis of Crowdsource Logistics Concept

Öz

The globalization of supply chains and the continuous increase in e-commerce volume make logistics operations more complex and increase costs. Especially, the increase of small-volume cargo in the last mile deliveries in the city, strains the capacity of logistics enterprises, causes delays in delivery, traffic congestion, increased emissions and customer dissatisfaction. As a solution to these problems and a new business model, crowdsource logistics usage has been increasing rapidly in recent years. In crowdsource logistics, logistics service is produced by a group of volunteer participants, using the resources of this group. Through a digital platform, the logistics demand is matched with the logistics supply within the mass of people, and transactions such as payment and tracking are carried out in real-time online. Crowdsource logistics is becoming widespread day by day due to the fact that it requires less investment, the logistics processes are carried out faster and without intermediaries, and its low costs. On the other hand, the use of flexible transport modes contributes to sustainability parameters such as low emissions, less traffic congestion and increased air quality, especially in the city. The aim of this study is to introduce the concept of crowdsource logistics to the academicians and logistics sector employees studying for the Turkish literature and to lay the groundwork for national studies on the subject. For this purpose, the operation, types, advantages and difficulties of KKL have been discussed in this study, and suggestions for future studies have been provided.

Anahtar Kelimeler

• Sharing Economy
• Crowdsourcing
• Crowd Logistics
• Crowdsource Logistics

Kitle Kaynak Lojistik Kavramının Teorik Çerçevede İncelenmesi

Öz

Tedarik zincirlerinin küreselleşmesi ve e-ticaret hacminin sürekli artması, lojistik operasyonları daha karmaşık hale getirmekte ve maliyetleri arttırmaktadır. Özellikle şehir içinde son adım teslimatlarda küçük hacimli yük sayısının artması, lojistik işletmelerin kapasitesini zorlamakta, teslimatta gecikmelere, trafik tıkanıklığına, emisyonların artmasına ve müşteri memnuniyetsizliğine neden olmaktadır. Bu sorunlara bir çözüm ve yeni bir iş modeli olarak son yıllarda kitle kaynak lojistik(KKL) kullanımı hızlı artmaktadır. KKL’de lojistik hizmet, gönüllü katılımcıların oluşturduğu bir kitle tarafından, yine bu kitlenin sahip olduğu kaynaklar kullanılarak üretilmektedir. Dijital bir platform aracılığıyla lojistik talep yine kitle içindeki lojistik arz ile eşleştirilmekte, ödeme ve izleme gibi işlemler çevrim içi ortamda gerçek zamanlı olarak gerçekleştirilmektedir. KKL az yatırım gerektirmesi, lojistik süreçlerin aracısız ve daha hızlı gerçekleştirilmesi, düşük maliyetleri sebebi ile her geçen gün yaygınlaşmaktadır. Diğer taraftan esnek taşıma modları kullanımı, özellikle şehir içinde düşük emisyonlar, daha az trafik sıkışıklığı ve artan hava kalitesi gibi sürdürülebilirlik parametrelerine katkı sağlamaktadır. Bu çalışmanın amacı, Türkçe literatür için çalışma yapan akademisyenleri ve lojistik sektör çalışanlarını kitle kaynak lojistik kavramı ile tanıştırmak ve konu ile ilgili ulusal çapta yapılacak çalışmalar için zemin hazırlamaktır. Bu amaçla çalışmada, KKL’nin işleyişi, çeşitleri, avantajları ve zorlukları ele alınmış olup, gelecek çalışmalar için önerilerde bunulmuştur.  

Anahtar Kelimeler

• Paylaşım Ekonomisi
• Kitle Kaynak
• Kitle Lojistik
• Kitle Kaynak Lojistik

Kaynakça

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