Nesnelerin İnterneti Teknolojisinin Tüketiciler Tarafından Kabulü

Yıl 2019, Cilt: 6 Sayı: 2, 351 - 371, 22.10.2019

Hande Begüm Bumin Doyduk Ebru Beyza Bayarçelik

https://doi.org/10.17336/igusbd.538182

Cited By: 2

Öz

Günümüzde son teknolojik ilerlemeler muazzam değişimleri beraberinde getirmekte ve yeni bir döneme kılavuzluk etmektedir. Bu yeni dönemin temel değişim araçlarından biri Nesnelerin İnterneti teknolojisidir. “Nesnelerin İnterneti” terimi ile nesnelerin kimliklere sahip olması ve birbirleriyle her an her yerde bağlantıda bulunması ifade edilmektedir. Söz konusu kavram çok yeni olmasına rağmen pek çok bilim insanı ve uygulamacının ilgisini çekmektedir. Ancak konunun tüketici perspektifinden incelendiği çok sayıda çalışmaya rastlanmamıştır. Potansiyel kullanıcılar kendilerine yeni bir teknoloji sunulduğunda bir kabul sürecinden geçerler. Bu çalışmada tüketicilerin Nesnelerin İnterneti kavramına bakış açıları Teknoloji Kabul Modeli (TKM) üzerinden irdelenmiştir. TKM, algılanan kullanım kolaylığı ve algılanan kullanışlılık etkenlerini, kullanıcıların yeni teknolojileri kullanmada davranışsal niyetlerinin önemli belirleyicileri olarak tanımlamaktadır. Veriler, Yapısal Eşitlik Modellemesi (YEM) ile analiz edilmiştir.

Anahtar Kelimeler

Nesnelerin İnterneti, Teknoloji Kabul Modeli, İnovasyon, Tüketici, Teknoloji Yayılımı

Consumers’ Acceptance of Internet of Things Technology

Öz

Recent technological advancements entail immense changes and lead to a new era. One of the main change agents of this new era is internet of things technologies. The term “internet of things” (IoT) indicates objects having an identity and having ubiquitous connection with each other. Notwithstanding the novelty of the concept, it captured the interest of many scholars and practitioners. The subject area has not been analyzed profoundly from the consumers’ point of view. Whenever potential users face a new technology, they experience an acceptation process. In this study, how this new concept is perceived by the consumers is scrutinized. Consumer perspective of IoT is studied through Technology Acceptance Model (TAM). TAM introduced perceived ease of use and perceived usefulness, as significant determinants for a potential user to have behavioral intention to use a new technology. Data were analyzed through Structural Equational Modeling (SEM).

Anahtar Kelimeler

Internet of Things, Technology Acceptance Model, Technology Diffusion, Consumer, Innovation

Kaynakça

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