Tüketici Boykotu Katılım ve Katılmama Güdüleri Üzerine Nitel Bir Araştırma

Yıl 2025, Cilt: 27 Sayı: 2, 536 - 561, 29.12.2025

Adem Uysal

Öz

Bu çalışma, Türkiye'deki tüketicilerin 7 Ekim 2023 tarihinde İsrail’in Gazze’ye yönelik uygulamalarından sonra yapılan boykot çağrılarına nasıl yanıt verdiklerini, boykotlara katılma veya katılmama kararlarını etkileyen faktörleri ve bu kararların arka planındaki motivasyonları anlamayı amaçlamaktadır. Bu amaç doğrultusunda, nitel araştırma yöntemlerinden biri olarak yüz yüze görüşmeler gerçekleştirilmiş ve veri toplamak için yarı yapılandırılmış görüşme formu kullanılmıştır. Araştırma sorularının yanıtlanması için, çeşitli yaş, cinsiyet ve sosyo-ekonomik düzeylerden 18 katılımcı ile yüz yüze görüşmeler yapılmıştır. Veri analizinde tematik analiz yöntemi tercih edilmiştir. Araştırma bulguları, boykota katılımı destekleyen ve karşıt görüşleri içeren temel temaları ortaya koymuştur. Boykota katılım motivasyonları arasında vicdani rahatsızlık, haksızlıklara karşı duyulan öfke, adalet duygusu, dini değerler, sosyal etkiler ve kültürel sorumluluklar öne çıkmaktadır. Öte yandan, boykota katılmama nedenleri incelendiğinde, katılımcılar devlet desteğinin yetersizliği, bireysel çabaların etkisizliği, alternatif ürünlerin sınırlılığı ve siyasi motivasyonlar gibi faktörleri boykottan kaçınma gerekçeleri olarak belirtmişlerdir.

Anahtar Kelimeler

Tüketici boykotu , boykot katılım güdüleri , boykot katılmama güdüleri

A Qualitative Study On Consumer Boycott Participation And Non-Participation Motives

Öz

This study aims to understand how Turkish consumers responded to boycott calls following Israel's actions in Gaza on October 7, 2023, the factors influencing their decisions to participate or not participate in the boycotts, and the motivations behind these decisions. To achieve this, face-to-face interviews were conducted as part of a qualitative research approach, using a semi-structured interview form to collect data. A total of 18 participants, representing various ages, genders, and socio-economic levels, were interviewed face-to-face to answer the research questions. Thematic analysis was employed for data analysis. The research findings reveal key themes encompassing support for and opposition to boycott participation. Motivations for engaging in boycotts include moral concerns, indignation against injustice, a sense of justice, religious values, social influences, and cultural responsibilities. On the other hand, reasons for non-participation in boycotts include the perceived lack of government support, the ineffectiveness of individual efforts, the limited availability of alternative products, and political motivations.

Anahtar Kelimeler

Consumer boycott , motivations for boycott participation , motivations for non-participation in boycott

Kaynakça

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