An Examination of Award-Winning Corporate Social Responsibility Projects: Analysis of Approaches in Türkiye

Öz

Corporate social responsibility is a concept that expresses organizations’ sensitivity to societal expectations, and its importance is steadily growing. Corporate social responsibility awards make organizations’ socially beneficial activities visible and strengthen credibility in the eyes of stakeholders. This study aims to examine corporate social responsibility projects that received awards in the Kristal Elma, Felis, Altın Pusula, and Prida competitions between 2020 and 2024. A mixed-method approach was adopted, and the projects were evaluated through thematic analysis and frequency analysis with the MAXQDA 2024 qualitative data analysis software. The findings reveal that, during the study period, a total of 193 distinct projects were implemented by 129 organizations/institutions and 76 agencies. The coding results indicate that the projects are grouped under nine categories and that, among these, the field of environment and sustainability stands out with a rate of 24.8%. This category is followed by education with 19.2% and social services with 15.7%. Within environment and sustainability projects, the biodiversity sub-code is represented at a rate of 26.5%, while the climate change sub-code accounts for 24.5%. In the field of education, the equal opportunity in education sub-code stands out at 26.3%, followed by environmental and agricultural education at 19.7%. In the social services category, projects aimed at supporting disadvantaged groups are clearly prominent with a rate of 45.16%, followed by initiatives prioritizing children’s rights. The study is intended to contribute to the academic literature by revealing the current state of the corporate social responsibility ecosystem in Türkiye and to serve as a reference for industry professionals. The research is expected to shed light on future development areas of corporate social responsibility projects by uncovering strategic orientations and thematic distributions of socially beneficial activities.

Anahtar Kelimeler

• Corporate Social Responsibility
• Social Responsibility
• Social Responsibility Awards
• Award-winning Social Responsibility Projects
• Corporate Social Responsibility in Türkiye

Ödüllü Kurumsal Sosyal Sorumluluk Projeleri Üzerine Bir İnceleme: Türkiye’deki Yaklaşımların Analizi

Öz

Kurumsal sosyal sorumluluk, kurumların toplumsal beklentilere karşı duyarlılıklarını ifade eden ve önemi giderek artan bir kavramdır. Kurumsal sosyal sorumluluk ödülleri, kurumların toplumsal fayda odaklı çalışmalarını görünür kılmakta ve paydaşlar nezdinde güvenilirliği pekiştirmektedir. Bu araştırma, 2020-2024 yılları arasında Kristal Elma, Felis, Altın Pusula ve Prida ödüllerinde başarı kazanmış kurumsal sosyal sorumluluk projelerinin incelenmesini amaçlamaktadır. Çalışmada karma yöntem yaklaşımı benimsenmiş, projeler MAXQDA 2024 nitel veri analiz programı aracılığıyla tematik analiz ve frekans analizi yöntemleriyle değerlendirilmiştir. Araştırma sonucunda 193 farklı projenin 129 farklı kurum/kuruluş ve 76 farklı ajans tarafından gerçekleştirildiği tespit edilmiştir. Kodlama sonuçları, projelerin dokuz kategoriye ayrıldığını ve bu kategoriler arasında özellikle çevre ve sürdürülebilirlik alanının %24,8’lik oranla öne çıktığını göstermektedir. Çevre ve sürdürülebilirlik kategorisini %19,2 ile eğitim ve %15,7 ile sosyal hizmetler kategorileri izlemektedir. Çevre ve sürdürülebilirlik projeleri içinde biyoçeşitlilik alt kodunun %26,5 ve iklim değişikliği alt kodunun %24,5 oranında temsil edildiği tespit edilmiştir. Eğitim alanında fırsat eşitliği alt kodu %26,3, çevre ve tarım eğitimi ise %19,7 oranında öne çıkmıştır. Sosyal hizmetler kategorisinde dezavantajlı grupların desteklenmesine yönelik projelerin %45,16’lık bir oranla belirginleştiği, bunu çocuk haklarını önceleyen çalışmaların izlediği görülmüştür. Çalışmanın, Türkiye’deki kurumsal sosyal sorumluluk ekosisteminin mevcut durumunu ortaya koyarken akademik literatüre katkı sağlaması ve sektör profesyonellerine referans oluşturması hedeflenmektedir. Araştırmanın, toplumsal fayda odaklı çalışmalara ilişkin stratejik yönelimleri ve tematik dağılımları ortaya çıkararak kurumsal sosyal sorumluluk projelerinin gelecekteki gelişim alanlarına ışık tutacağı düşünülmektedir.

Anahtar Kelimeler

• Kurumsal Sosyal Sorumluluk
• Sosyal Sorumluluk
• Sosyal Sorumluluk Ödülleri
• Ödüllü Sosyal Sorumluluk Projeleri
• Türkiye’de Kurumsal Sosyal Sorumluluk

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