HOW CARREFOUR REVOLUTIONIZING SUPPLY CHAIN MANAGEMENT: CASE FROM THE UNITED ARAB EMIRATES

Öz

Carrefour stands out as one of the largest and most successful hypermarket chains. It provides the customers with the great variety of the household goods, high-quality products, and food brands.

Eventually, the hypermarket attracts the customers with the help of special offers and product promotions which customers are interested in. Nowadays, Carrefour in the United Arab Emirates serves over 200,000 customers a day operating 28 hypermarkets and 43 supermarkets (Carrefour Annual Report, 2016). Considering the high dynamics of UAE’s economy development, it is possible to emphasize the role of Carrefour’s power. In fact, it provides all necessary aspects for the cultivation of the effective supply chain, logistics, sourcing, supply management, customer service, demand management, inventory and transportation management, distribution, supply chain outsourcing and other aspects. The current paper is aimed to analyze the advantages and fallbacks of Carrefour within the mentioned area in order to explain the factors contributing to its success and competitiveness to better understand the uniqueness of supply chain in the UAE.

Anahtar Kelimeler

• UAE,Supply Chain Management,Carrefour,UAE

TEDARİK ZİNCİRİ YÖNETİMİNİ CARREFOUR NASIL GERİ DÖNÜŞTÜRDÜ:BİRLEŞİK ARAP EMİRLİKLERİNDEN BİR VAKA

Öz

Carrefour, en büyük ve en başarılı hipermarket zincirlerinden biri olarak öne

çıkıyor. Müşterilere çok çeşitli ev eşyaları, yüksek kaliteli ürünler ve gıda markaları sunar.

Sonunda, hipermarket, müşterilerin ilgisini çeken özel teklifler ve ürün promosyonları

sayesinde müşterileri kendine çekiyor. Günümüzde Birleşik Arap Emirlikleri'ndeki

Carrefour, 28 hipermarket ve 43 süpermarket işleten günde 200.000'den fazla müşteriye

hizmet veriyor (Carrefour Faaliyet Raporu, 2016). BAE’nin ekonomi gelişiminin yüksek

dinamiklerini dikkate alarak, Carrefour’un gücünün rolünü vurgulamak mümkündür.

Aslında, etkin tedarik zinciri, lojistik, tedarik, tedarik yönetimi, müşteri hizmetleri, talep

yönetimi, envanter ve taşımacılık yönetimi, dağıtım, tedarik zinciri dış kaynak kullanımı

ve diğer hususların geliştirilmesi için gerekli tüm unsurları sağlar. Bu makalede, BAE'deki

tedarik zincirinin benzersizliğini daha iyi anlamak için başarısı ve rekabet edebilirliğine

katkıda bulunan faktörleri açıklamak için Carrefour'un bu alandaki avantajlarını ve geri

dönüşlerini analiz etmeyi amaçlamaktadır.

Anahtar Kelimeler

• Carrefour,TEDARİK ZİNCİRİ YÖNETİMİ,BİRLEŞİK ARAP EMİRLİKLERİ

Kaynakça

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