SOURCES OF NEW PRODUCT IDEAS OF THE READYMADE CLOTHING ENTERPRISES IN TURKEY

Abstract

The aim of this research is to determine the sources of new product ideas that middle and large scale garment enterprises benefit from in processes of new product development. This study also examines the participation and contribution of customers to new product development process in ready made sector. Survey research model was applied in this research. The 86 middle and large scale ready made enterprises in Turkey are the samples of this research. The questionnaire was used for gathering the research data. The questionnaire is prepared for defining the customer participation and the sources of new product idea that garment enterprises benefit from in new product development processes. The research finding indicates that customers are the most used sources of new product idea and that research & development departments and ideas of the workers are the least used sources of new product ideas. It was determined that customers provided contribution about style, color, fabric and the other details of products to new product development process

Keywords

• New Product Development, Idea Sources, Readymade

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