COMPARISON OF CONSUMERS’ CLOTHES PURCHASING HABITS ACCORDING TO GENDER IN KONYA

Abstract

The customer orientation is a vital subject in the ready-made clothing sector where an intensive competition is going on. The purchasing habits of consumers, deciding periods and the affecting factors of these periods are became very important by the companies. Knowing the purchasing habits of consumers will make an important contribution to the development of selling and product promoting policies of the companies. The aim of this research is finding out the ready-made clothing purchasing habits of consumers living in the city center of Konya and the gender comparison of the consumers purchasing habits. The survey data is obtained by using the questionnaires from 250 male- 250 female, total of 500 ready-made clothing consumers who live in Konya city center. As a result of statistical analysis of survey data the ready-made clothing apparel consumers’ habits has been comparatively found out.

Keywords

• Consumer, Clothing, Purchasing Habits

Kaynakça

1. Aktuğlu Karpat Işıl, Temel Ayşen (2006), “How do consumers choose brands? (A Study for Factors Affecting Clothe Brand Preferences of Public Sector Workers)” Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, No.15, pp.43-59.
2. Atılgan Turan (2003), “A study on Views of Ege University Students on Textile Product Brands”, Journal of Economics Business, Administration, International Relations and Political Science, Vol. 3, No.1, pp.90-118.
3. Jansson-Boyd Cathrine V. (2010), Consumer Psychology, England, McGraw-Hill Education.
4. Kawabata Hiroko and Rabolt Nancy J. (1999), “Comparison of Clothing Purchase Behaviour Between US and Japanese Female University Students”, Journal of Consumer Studies & Home Economics, vol. 23, issue 4, pp. 213-223.
5. Kumra Rajaaev (2007), Consumer Behaviour, Mumbai, Himalaya Publishing House.
6. Lebe Fuat (2006), “Analysis of Consumer Behaviour and Preference: An Exercise for Erzurum”, Yüksek Lisans Tezi, Atatürk Üniversitesi.
7. Matin Khan (2006), Consumer Behaviour and Advertising Management, India, New Age International.
8. Odabaşı Yavuz (1998), Consumer Behaviour and Marketing Strategy, Anadolu Üniversitesi İşletme Fakültesi Yayınları, Eskişehir Türkiye.

9. Oktay Kutay (2006), “A study on Garment Preferences of Consumers in Kyrgyzstan”, Kırgızistan-Türkiye Manas Üniversitesi Sosyal Bilimler Dergisi, No.15, pp.197-211.
10. Solomon Michael R. (2004), Consumer Behaviour Buying, Having and Being, New Jersey, Pearson Education.