MANAGING SUSTAINABILITY RISKS AND OPPORTUNITIES IN FINANCE AND MARKETING

Yıl 2014, Cilt: 6 Sayı: 1, 75 - 86, 01.06.2014

Burcu Mucan Ceren Uzar

Öz

Sustainability is used to create a competitive advantage and to drive commercial success. Sustainable finance is frequently defined as addressing environmental, social, and governance impacts of financial services. However, sustainable finance is a relatively new concept that is fast becoming important as financial investments are increasingly required to prove sustainability credentials. Sustainability criteria are indicators and standards on specific sustainability issues, such as biodiversity, climate change, labour rights, human rights and social justice. On the other side, Marketing serves an important function in promoting economic development around the world, raising living standards in many countries. In the view of sustainable development, sustainable marketing myopia is a term used in referring to a distortion stemming from the overlooking of socio- environmental attributes of a sustainable product or service at the expenses of customer benefits and values. The purpose of this paper is to explain how to manage sustainability risks and opportunities in finance and marketing

Anahtar Kelimeler

Sustainability, Sustainable Finance, Sustainable Marketing

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