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THE EFFECTS OF WORD OF MOUTH COMMUNICATION ON THE CONSUMERS’ TRAVEL AGENCY CHOICES

Yıl 2013, Cilt: 5 Sayı: 1, 172 - 181, 01.06.2013

Öz

Consumers, in the process of decision making for purchasing, need to resort to various information sources. These information sources that they trust are family members, friends, colleagues and people in their immediate environment. Consumers can be influenced by their positive or negative experiences. The word of mouth as a form of interpersonal communication can be quite effective on consumers’ decision making process for purchasing. The aim of this study is to determine the importance of word of mouth in consumers’ decision making process. The study included the public survey with consumers of at least 18 years old in Aydin provincial centre. In the survey study, the effect of word of mouth communication on consumers travel agency choices was determined. Statistical analysis was performed with the survey data in accordance with the aim of study

Kaynakça

  • H0-H9 warn the people around me about choosing that travel agency. ,437 ,000 ,84564 ,6928 ,9985
  • Communication: A Case Study of Turkey”, HealthMED, Vol. 6, No. 1, pp. 216- Ateşoğlu, İrfan and Sumru Bayraktar (2011), “Ağızdan Ağıza Pazarlamanın
  • Turistlerin Destinasyon Seçimindeki Etkisi”, ZKU Journal of Social Sciences, Vol. 7, No. 14, pp. 95-108. Ennew, Christine T., Ashish K. Banerjee and Derek Li (2000), “Managing Word of Mouth Communication: Empirical Evidence From India”, International
  • Journal of Bank Marketing, Vol. 18, No. 2, pp. 75-83. Garnefeld, Ina, Sabrina Helm and Andreas Eggert (2010), “Walk Your Talk: An
  • Experimental Investigation of the Relationship Between Word of Mouth and Communicators’ Loyalty”, Journal of Service Research, Vol. 14, No. 93, pp. 93- Hasan, Syed Akif, Muhammad Imtiaz Subhani, Amjad Ali Khan and Amber Osman (2012), “Effect of Trust Factors on Consumer’s Acceptance of Word of
  • Mouth Recommendation”, European Journal of Social Sciences, Vol. 31, No. 2, pp. 212-218. Kutluk, Aysegul (2012), “Hizmet Sektöründe Ağızdan Ağıza Pazarlamanın
  • Müşterilerin Satın Alma Karar Sürecine Etkisi: Seyahat Acentesi Müşterileri Üzerinde Bir Uygulama (İstanbul Örneği), Master Thesis, Balikesir University Institute of Social Sciences: Balikesir. Mangold, W. Glynn, Fred Miller and Gary R. Brockway (1999), “Word-of-Mouth
  • Communication in the Service Marketplace”, Journal of Service Marketing, Vol. , No.1, pp. 73-89. Okutan, Semih (2007), “Bir Pazarlama Stratejisi Olarak Ağızdan Ağıza İletişim
  • Üzerine Bir Araştırma”, Master Thesis, Sakarya University Institute of Social Sciences: Sakarya. Yang, Sha, Mantian Hu, Russell S. Winer, Henry Assael and Xiaohong Chen (2012), “An Empirical Study of Word-of-Mouth Generation and Consumption”,
  • Marketing Science, Vol. 31, No.6, pp. 952-963.
Yıl 2013, Cilt: 5 Sayı: 1, 172 - 181, 01.06.2013

Öz

Kaynakça

  • H0-H9 warn the people around me about choosing that travel agency. ,437 ,000 ,84564 ,6928 ,9985
  • Communication: A Case Study of Turkey”, HealthMED, Vol. 6, No. 1, pp. 216- Ateşoğlu, İrfan and Sumru Bayraktar (2011), “Ağızdan Ağıza Pazarlamanın
  • Turistlerin Destinasyon Seçimindeki Etkisi”, ZKU Journal of Social Sciences, Vol. 7, No. 14, pp. 95-108. Ennew, Christine T., Ashish K. Banerjee and Derek Li (2000), “Managing Word of Mouth Communication: Empirical Evidence From India”, International
  • Journal of Bank Marketing, Vol. 18, No. 2, pp. 75-83. Garnefeld, Ina, Sabrina Helm and Andreas Eggert (2010), “Walk Your Talk: An
  • Experimental Investigation of the Relationship Between Word of Mouth and Communicators’ Loyalty”, Journal of Service Research, Vol. 14, No. 93, pp. 93- Hasan, Syed Akif, Muhammad Imtiaz Subhani, Amjad Ali Khan and Amber Osman (2012), “Effect of Trust Factors on Consumer’s Acceptance of Word of
  • Mouth Recommendation”, European Journal of Social Sciences, Vol. 31, No. 2, pp. 212-218. Kutluk, Aysegul (2012), “Hizmet Sektöründe Ağızdan Ağıza Pazarlamanın
  • Müşterilerin Satın Alma Karar Sürecine Etkisi: Seyahat Acentesi Müşterileri Üzerinde Bir Uygulama (İstanbul Örneği), Master Thesis, Balikesir University Institute of Social Sciences: Balikesir. Mangold, W. Glynn, Fred Miller and Gary R. Brockway (1999), “Word-of-Mouth
  • Communication in the Service Marketplace”, Journal of Service Marketing, Vol. , No.1, pp. 73-89. Okutan, Semih (2007), “Bir Pazarlama Stratejisi Olarak Ağızdan Ağıza İletişim
  • Üzerine Bir Araştırma”, Master Thesis, Sakarya University Institute of Social Sciences: Sakarya. Yang, Sha, Mantian Hu, Russell S. Winer, Henry Assael and Xiaohong Chen (2012), “An Empirical Study of Word-of-Mouth Generation and Consumption”,
  • Marketing Science, Vol. 31, No.6, pp. 952-963.
Toplam 10 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA63VR33GA
Bölüm Makaleler
Yazarlar

Fatma Cakir Bu kişi benim

Aysenur Cetin Bu kişi benim

Yayımlanma Tarihi 1 Haziran 2013
Yayımlandığı Sayı Yıl 2013 Cilt: 5 Sayı: 1

Kaynak Göster

APA Cakir, F., & Cetin, A. (2013). THE EFFECTS OF WORD OF MOUTH COMMUNICATION ON THE CONSUMERS’ TRAVEL AGENCY CHOICES. International Journal of Business and Management Studies, 5(1), 172-181.
AMA Cakir F, Cetin A. THE EFFECTS OF WORD OF MOUTH COMMUNICATION ON THE CONSUMERS’ TRAVEL AGENCY CHOICES. IJBMS. Haziran 2013;5(1):172-181.
Chicago Cakir, Fatma, ve Aysenur Cetin. “THE EFFECTS OF WORD OF MOUTH COMMUNICATION ON THE CONSUMERS’ TRAVEL AGENCY CHOICES”. International Journal of Business and Management Studies 5, sy. 1 (Haziran 2013): 172-81.
EndNote Cakir F, Cetin A (01 Haziran 2013) THE EFFECTS OF WORD OF MOUTH COMMUNICATION ON THE CONSUMERS’ TRAVEL AGENCY CHOICES. International Journal of Business and Management Studies 5 1 172–181.
IEEE F. Cakir ve A. Cetin, “THE EFFECTS OF WORD OF MOUTH COMMUNICATION ON THE CONSUMERS’ TRAVEL AGENCY CHOICES”, IJBMS, c. 5, sy. 1, ss. 172–181, 2013.
ISNAD Cakir, Fatma - Cetin, Aysenur. “THE EFFECTS OF WORD OF MOUTH COMMUNICATION ON THE CONSUMERS’ TRAVEL AGENCY CHOICES”. International Journal of Business and Management Studies 5/1 (Haziran 2013), 172-181.
JAMA Cakir F, Cetin A. THE EFFECTS OF WORD OF MOUTH COMMUNICATION ON THE CONSUMERS’ TRAVEL AGENCY CHOICES. IJBMS. 2013;5:172–181.
MLA Cakir, Fatma ve Aysenur Cetin. “THE EFFECTS OF WORD OF MOUTH COMMUNICATION ON THE CONSUMERS’ TRAVEL AGENCY CHOICES”. International Journal of Business and Management Studies, c. 5, sy. 1, 2013, ss. 172-81.
Vancouver Cakir F, Cetin A. THE EFFECTS OF WORD OF MOUTH COMMUNICATION ON THE CONSUMERS’ TRAVEL AGENCY CHOICES. IJBMS. 2013;5(1):172-81.