Sürdürülebilirliğe Karşı Dijitalleşme: Bir İkilem

Öz

Bu çalışmada, sürdürülebilirliğin merkezde olduğu ve dijitalleşmenin bu temel merkez üzerine yapılandırıldığı bir yaklaşımla, işletmelerde dijital dönüşüm sürecinin yönetiminde etkileşimin yönünü belirleyen kritik noktalar araştırılmaktadır. Çalışmada araştırma yöntemi olarak keşifsel nitel yaklaşımla çoklu vaka çalışması deseni tercih edilmiştir. Karma veri toplama tekniği benimsenerek, birincil kaynak olarak yarı yapılandırılmış görüşme tekniği ile elde edilen veriler, ikincil kaynak olarak da literatür taramasıyla elde edilen veriler, işletmelerle ilgili dokümanlar ve çevrimiçi uygulamalar kullanılmıştır. Veri toplamak için ölçüt örnekleme yöntemi uygulanmıştır. Veriler tematik bir yaklaşımla betimsel analiz edilmiştir. Bulgulara göre dijital ağların dinamik ve etkileşimli yapısının, dijital dönüşüm sürecinde müşterilerin paydaş rollerini güçlendirdiği ve bu dijital ağların desteğiyle sürdürülebilirliğe ilişkin farkındalığın arttığı tespit edilmiştir. Ayrıca dijitalleşmenin kâr, rekabet, pazar payı, mal ve hizmet kalitesi ve kurumsal itibar açısından avantajlar sağladığı ve yeni fikirleri test etme ve uygulama fırsatı sunarak sürdürülebilirliği sağladığı belirlenmiştir.

Anahtar Kelimeler

• Digitalleşme
• sürdürülebilirlik
• turizm
• iş modeli

Sustainability Versus Digitalization: A Dilemma

Öz

This paper examines the key factors that influence how businesses manage digital transformation, focusing on an approach that prioritizes sustainability and integrates digitalization around this central theme. This study utilized an exploratory qualitative method. A multiple case study pattern was preferred as the method of inquiry. It combined various data collection techniques, with semi-structured interviews serving as the main source of data. Additional data were gathered through literature reviews, business documents, and online applications, which served as secondary sources. Data were collected using the criterion sampling method. Data were analyzed using a thematic approach. The findings indicate that the dynamism and conversational structure of digital networks have enhanced the role of customs as stakeholders in the digital transformation process while also boosting sustainability awareness. Additionally, it was found that digitalization offers benefits such as increased profits, improved competitiveness, bigger market share, enhanced quality of goods, and better corporate reputation. It also provides opportunities to analyze and apply new ideas, thereby supporting sustainable efforts.

Anahtar Kelimeler

• Digitalization
• sustainability
• tourism
• business model

Kaynakça

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