The Relationship Between Local Residents’ Perceptions of and Support towards Film Tourism in Rural Areas: The Case of Yeşilyurt, Muğla

Öz

Since old times, the places subject to the works of art have always been tempting. In paced and technological world of today, this temptation is mostly effectuated by movies/series in which visuality is of important. Being relatively easy to access the places of interest and curiosity in recent times, "film tourism" has inevitably emerged as a new form of tourism. The majority of researches on film tourism is tourist-and-marketing-oriented, and few examines local communities' perspective. They mostly were held in developed tourism destinations, and rural areas and newly emerging tourism destinations were very rarely examined. Utilizing multivariate statistical analysis methods, this paper conducted in Yeşilyurt village in Muğla, surveys relation between local residents’ perceptions of and support to tourism development to reduce the gap in literature. Results point out that local residents generally perceive the tourism development positively and that socio-cultural and environmental impacts are effective factors for support, even if they are not perceived clearly.

Anahtar Kelimeler

• Film Tourism
• Impacts Of Tourism
• Local Residents
• Perceptions
• Support
• Muğla
• Turkey

Kırsal Alanlarda Yerel Halkın Film Turizmi Algıları ve Destek Tutumları Arasındaki İlişki: Muğla Yeşilyurt Örneği

Öz

Geçmişten günümüze sanat eserlerine konu olan mekanlar cezbedici olagelmiştir. İçinde bulunduğumuz teknolojik ve hızlı dünyada ise bu cazibeyi en fazla, görselliğin en önemli unsur olduğu filmler/diziler oluşturmaktadır. Merak ve görme isteği uyandıran bu mekanlara erişmek eskiye kıyasla çok daha kolay olduğundan, kaçınılmaz biçimde yeni bir turizm türü olarak “film turizmi” ortaya çıkmıştır. Bu alanda yapılan çalışmalarda genelde konuya turist perspektifinden yaklaşılmış, yerel halkın bakışıyla ilgili çalışma sayısı sınırlı kalmıştır. Yerel halkın görüşlerini derleyen çalışmalarda ise çoğunlukla gelişmiş turizm destinasyonları veya yerleşimler ele alınmış olup kırsal alanlar ve turizm faaliyetlerinin yeni başladığı bölgeler çok araştırılmamıştır. Literatürdeki bu eksikliğin giderilmesi amacına yönelik olarak, Muğla’nın Yeşilyurt köyünde yaşayan halkın, bölgede başlayan turizm hareketliliğine yönelik ekonomik, sosyo-kültürel ve çevresel algılarını ve bu algıların bölgede turizm gelişimini desteklemeleri üzerindeki etkilerini inceleyen bu çalışmada veriler, çok değişkenli istatistiksel analiz yöntemleriyle değerlendirilmiştir. Çalışma sonucunda yerel halkın turizm gelişimini genel olarak olumlu algıladığı ve belirgin şekilde algılanmasa bile sosyo-kültürel ve çevresel etkilere yönelik algıların destek tutumunda etkin unsurlar olduğu tespit edilmiştir.

Anahtar Kelimeler

• Film turizmi
• turizmin etkileri
• yerel halk
• algı
• destek
• Muğla
• Türkiye

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