BibTex RIS Kaynak Göster

PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.)

Yıl 2012, Cilt: 4 Sayı: 2, 1 - 9, 01.12.2012

Caroline Rosie Jeffrey Nasah Minah Japang Goh Say Leng

Öz

The emergence of e-commerce technologies and rapid global expansions are the trends in today’s modern business landscape. Studies on the integration of e- commerce and firm’s export market strategy and export performance has shown significant results. In relation, further study has been conducted to examine the effects of e-commerce drivers on firm’s export marketing strategy in the export venture market. However, little research has been conducted in developing countries like Malaysia. Therefore, this paper aims to explore the perception of Small and Medium Enterprises (SMEs) in Malaysia particularly in Labuan Federal Territory (F.T.), towards the usage of e-commerce drivers in their export marketing strategy

Anahtar Kelimeler

SMEs e-commerce drivers export marketing strategy

Kaynakça

  • Amit, R. and C. Zott (2001), “Value Creation in E-Business,” Strategic Management Journal, Vol. 22, No. 6–7, pp. 493–520.
  • Bennett, R. (1997), “Export Marketing and the Internet: Experiences of Web Site Use and Perceptions of Export Barriers among UK Businesses,” International Marketing Review, Vol. 14, No. 5, pp.324–44.
  • Devins, D., “Segmenting the SME Market: Survey Indicators,” Paper presented as the 17th ISBA National Conference, pp. 353-62, Sheffield, November 1994.
  • Diamantopoulos, Adamantios (1998), "From the Guest Editor", Journal of International Marketing, Vol. 6, No. 3, pp. 3-6.
  • Gregory, G., Karavdic, M. and Zou, S. (2007), “The Effects of E-commerce Drivers on Export Marketing Strategy,” Journal of International Marketing, Vol. 15, No. 2, pp. 30–57.
  • Hamill, J. (1997), “The Internet and International Marketing,” International Marketing Review, Vol. 14, No. 5, pp. 300–323.
  • Hoffman, Donna L. and Thomas P. Novak (1996), “Marketing and Hypermedia Computer-Mediated Environments: Conceptual Foundations,” Journal of Marketing, Vol. 60, No. 7, pp. 55–68.
  • Javalgi, R. and Ramsey, R. (2001), “Strategic Issues of E-Commerce as an Alternative Global Distribution System,” International Marketing Review, Vol. 18, No. 4, pp. 376–91.
  • Karavdic, M. and Gregory, G. (2005), “Integrating E-Commerce into Existing Export Marketing Theories: A Contingency Model,” Marketing Theory, Vol. 5, No. 1, pp.75–104.
  • Kumar, N., Stern, L. W. and Anderson, J.C. (1993), “Conducting Inter- Organizational Research Using Key Informants,” Academy of Management Journal, Vol. 24, No. 2, pp. 201–233.
  • Lages, L. F., and Montgomery, D. B. (2004), “Export Performance as an Antecedent of Export Commitment and Marketing Strategy Adaptation--Evidence from Small and Medium-Sized Exporters.” European Journal of Marketing, Vol. 38, No. 9-10, pp. 1186-1214.
  • Lages, L. F., and Lages, C. R. (2004), “The STEP scale: A Measure of Short- Term Export Performance Improvement.” Journal of International Marketing, Vol. 12, No. 1, pp. 36−56.
  • Malaysian Statistics Department (2010), Report on the Annual Survey of Manufacturing Industries, http://www.statistics.gov.my [Accessed 23.06.2012] Muhammad Jehangir, Dominic, P.D.D., Naseebullah and Alamgir Khan (2011), “Towards Digital Economy: The Development of ICT and E-Commerce in Malaysia” Modern Applied Science, Vol. 5, No. 2, pp. 171-178.
  • Morgan, R.E. (1997). “Export stimuli and export barriers: Evidence from Empirical Research Studies.” European Business Review, Vol. 97, No. 2, pp. 68- 79.
  • Murray, Y.J., Kotobe, M. and Wildt, R. A. (1995), “Strategic and Financial Performance Implications of Global Sourcing Strategy: A Contingency Analysis,” Journal of International Business Studies, Vol. 26, No. 1, pp. 181–202.
  • Prasad, V.K., Ramamurthy, K. and Naidu, G. M. (2001), “The Influence of Internet-Marketing Integration on Marketing Competencies and Export Performance,” Journal of International Marketing, Vol. 9, No. 4, pp. 82–110.
  • Saleh, A.S. and Ndubisi, N.O. (2006), “An Evaluation of SME Development in Malaysia”.International Review of Business Research Papers, Vol. 2, No.1, pp. 1- 14. Samiee,
  • Perspective,”International Marketing Review, Vol. 15, No. 5, pp. 413–26. “Exporting and the Internet: A
  • Conceptual Zou, S. and Stan, S. (1998), “The Determinants of Export Performance: A Review of the Empirical Literature between 1987 and 1997,” International Marketing Review, Vol. 15, No. 5, pp. 333–56.

Yıl 2012, Cilt: 4 Sayı: 2, 1 - 9, 01.12.2012

Caroline Rosie Jeffrey Nasah Minah Japang Goh Say Leng

Öz

Kaynakça

  • Amit, R. and C. Zott (2001), “Value Creation in E-Business,” Strategic Management Journal, Vol. 22, No. 6–7, pp. 493–520.
  • Bennett, R. (1997), “Export Marketing and the Internet: Experiences of Web Site Use and Perceptions of Export Barriers among UK Businesses,” International Marketing Review, Vol. 14, No. 5, pp.324–44.
  • Devins, D., “Segmenting the SME Market: Survey Indicators,” Paper presented as the 17th ISBA National Conference, pp. 353-62, Sheffield, November 1994.
  • Diamantopoulos, Adamantios (1998), "From the Guest Editor", Journal of International Marketing, Vol. 6, No. 3, pp. 3-6.
  • Gregory, G., Karavdic, M. and Zou, S. (2007), “The Effects of E-commerce Drivers on Export Marketing Strategy,” Journal of International Marketing, Vol. 15, No. 2, pp. 30–57.
  • Hamill, J. (1997), “The Internet and International Marketing,” International Marketing Review, Vol. 14, No. 5, pp. 300–323.
  • Hoffman, Donna L. and Thomas P. Novak (1996), “Marketing and Hypermedia Computer-Mediated Environments: Conceptual Foundations,” Journal of Marketing, Vol. 60, No. 7, pp. 55–68.
  • Javalgi, R. and Ramsey, R. (2001), “Strategic Issues of E-Commerce as an Alternative Global Distribution System,” International Marketing Review, Vol. 18, No. 4, pp. 376–91.
  • Karavdic, M. and Gregory, G. (2005), “Integrating E-Commerce into Existing Export Marketing Theories: A Contingency Model,” Marketing Theory, Vol. 5, No. 1, pp.75–104.
  • Kumar, N., Stern, L. W. and Anderson, J.C. (1993), “Conducting Inter- Organizational Research Using Key Informants,” Academy of Management Journal, Vol. 24, No. 2, pp. 201–233.
  • Lages, L. F., and Montgomery, D. B. (2004), “Export Performance as an Antecedent of Export Commitment and Marketing Strategy Adaptation--Evidence from Small and Medium-Sized Exporters.” European Journal of Marketing, Vol. 38, No. 9-10, pp. 1186-1214.
  • Lages, L. F., and Lages, C. R. (2004), “The STEP scale: A Measure of Short- Term Export Performance Improvement.” Journal of International Marketing, Vol. 12, No. 1, pp. 36−56.
  • Malaysian Statistics Department (2010), Report on the Annual Survey of Manufacturing Industries, http://www.statistics.gov.my [Accessed 23.06.2012] Muhammad Jehangir, Dominic, P.D.D., Naseebullah and Alamgir Khan (2011), “Towards Digital Economy: The Development of ICT and E-Commerce in Malaysia” Modern Applied Science, Vol. 5, No. 2, pp. 171-178.
  • Morgan, R.E. (1997). “Export stimuli and export barriers: Evidence from Empirical Research Studies.” European Business Review, Vol. 97, No. 2, pp. 68- 79.
  • Murray, Y.J., Kotobe, M. and Wildt, R. A. (1995), “Strategic and Financial Performance Implications of Global Sourcing Strategy: A Contingency Analysis,” Journal of International Business Studies, Vol. 26, No. 1, pp. 181–202.
  • Prasad, V.K., Ramamurthy, K. and Naidu, G. M. (2001), “The Influence of Internet-Marketing Integration on Marketing Competencies and Export Performance,” Journal of International Marketing, Vol. 9, No. 4, pp. 82–110.
  • Saleh, A.S. and Ndubisi, N.O. (2006), “An Evaluation of SME Development in Malaysia”.International Review of Business Research Papers, Vol. 2, No.1, pp. 1- 14. Samiee,
  • Perspective,”International Marketing Review, Vol. 15, No. 5, pp. 413–26. “Exporting and the Internet: A
  • Conceptual Zou, S. and Stan, S. (1998), “The Determinants of Export Performance: A Review of the Empirical Literature between 1987 and 1997,” International Marketing Review, Vol. 15, No. 5, pp. 333–56.
Toplam 19 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA56JB88JC
Bölüm Makaleler
Yazarlar

Caroline Rosie Jeffrey Nasah Bu kişi benim

Minah Japang Bu kişi benim

Goh Say Leng Bu kişi benim

Yayımlanma Tarihi 1 Aralık 2012
Gönderilme Tarihi 1 Aralık 2012
Yayımlandığı Sayı Yıl 2012 Cilt: 4 Sayı: 2

Kaynak Göster

APA Nasah, C. R. . J., Japang, M., & Leng, G. S. (2012). PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.). International Journal of EBusiness and EGovernment Studies, 4(2), 1-9.
AMA Nasah CRJ, Japang M, Leng GS. PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.). IJEBEG. Aralık 2012;4(2):1-9.
Chicago Nasah, Caroline Rosie Jeffrey, Minah Japang, ve Goh Say Leng. “PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.)”. International Journal of EBusiness and EGovernment Studies 4, sy. 2 (Aralık 2012): 1-9.
EndNote Nasah CRJ, Japang M, Leng GS (01 Aralık 2012) PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.). International Journal of eBusiness and eGovernment Studies 4 2 1–9.
IEEE C. R. . J. Nasah, M. Japang, ve G. S. Leng, “PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.)”, IJEBEG, c. 4, sy. 2, ss. 1–9, 2012.
ISNAD Nasah, Caroline Rosie Jeffrey vd. “PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.)”. International Journal of eBusiness and eGovernment Studies 4/2 (Aralık 2012), 1-9.
JAMA Nasah CRJ, Japang M, Leng GS. PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.). IJEBEG. 2012;4:1–9.
MLA Nasah, Caroline Rosie Jeffrey vd. “PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.)”. International Journal of EBusiness and EGovernment Studies, c. 4, sy. 2, 2012, ss. 1-9.
Vancouver Nasah CRJ, Japang M, Leng GS. PERCEPTION ON E-COMMERCE DRIVERS AND EXPORT MARKETING STRATEGY: A CASE STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) IN LABUAN FEDERAL TERRITORY (F.T.). IJEBEG. 2012;4(2):1-9.