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Should IKEA Expand into Brazil: A Study of Brazilian Consumer Behaviours

Yıl 2015, Cilt: 5 Sayı: 1, 69 - 74, 01.03.2015

Öz

IKEA, a Swedish furniture company, is considering entering the Brazilian market. This paper examines whether or not IKEA might be successful in the Brazilian market by reviewing the following issues: the growth of middle class, consumer spending, internet usage and eco-awareness. This study finds that the growing middle class in the country and the increasing average household disposable income is a promising sign that the ability of consumers to afford IKEA products is increasing. The growing online presence of Brazilian consumers is also a positive aspect of IKEA’s potential move into the market as it would enable consumers to browse and purchase product via the internet in accordance with current company practices. Brazilian consumers are currently involved in a trend that favours eco-friendly companies such as IKEA. The paper concludes that IKEA would be received favourably among customers within the market.

Yıl 2015, Cilt: 5 Sayı: 1, 69 - 74, 01.03.2015

Öz

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Ayrıntılar

Diğer ID JA24JG66AD
Bölüm Araştırma Makalesi
Yazarlar

Hiroshi Ito Bu kişi benim

Nada Alelweet Bu kişi benim

Rebecca Harrison Bu kişi benim

Alice Mitchell Bu kişi benim

Ellis Parker Bu kişi benim

Yayımlanma Tarihi 1 Mart 2015
Yayımlandığı Sayı Yıl 2015 Cilt: 5 Sayı: 1

Kaynak Göster

APA Ito, H., Alelweet, N., Harrison, R., Mitchell, A., vd. (2015). Should IKEA Expand into Brazil: A Study of Brazilian Consumer Behaviours. International Journal of Economics and Financial Issues, 5(1), 69-74.
AMA Ito H, Alelweet N, Harrison R, Mitchell A, Parker E. Should IKEA Expand into Brazil: A Study of Brazilian Consumer Behaviours. IJEFI. Mart 2015;5(1):69-74.
Chicago Ito, Hiroshi, Nada Alelweet, Rebecca Harrison, Alice Mitchell, ve Ellis Parker. “Should IKEA Expand into Brazil: A Study of Brazilian Consumer Behaviours”. International Journal of Economics and Financial Issues 5, sy. 1 (Mart 2015): 69-74.
EndNote Ito H, Alelweet N, Harrison R, Mitchell A, Parker E (01 Mart 2015) Should IKEA Expand into Brazil: A Study of Brazilian Consumer Behaviours. International Journal of Economics and Financial Issues 5 1 69–74.
IEEE H. Ito, N. Alelweet, R. Harrison, A. Mitchell, ve E. Parker, “Should IKEA Expand into Brazil: A Study of Brazilian Consumer Behaviours”, IJEFI, c. 5, sy. 1, ss. 69–74, 2015.
ISNAD Ito, Hiroshi vd. “Should IKEA Expand into Brazil: A Study of Brazilian Consumer Behaviours”. International Journal of Economics and Financial Issues 5/1 (Mart 2015), 69-74.
JAMA Ito H, Alelweet N, Harrison R, Mitchell A, Parker E. Should IKEA Expand into Brazil: A Study of Brazilian Consumer Behaviours. IJEFI. 2015;5:69–74.
MLA Ito, Hiroshi vd. “Should IKEA Expand into Brazil: A Study of Brazilian Consumer Behaviours”. International Journal of Economics and Financial Issues, c. 5, sy. 1, 2015, ss. 69-74.
Vancouver Ito H, Alelweet N, Harrison R, Mitchell A, Parker E. Should IKEA Expand into Brazil: A Study of Brazilian Consumer Behaviours. IJEFI. 2015;5(1):69-74.