Content Analysis of the Mission, Vision, and Corporate Values of the Chambers and Commodity Exchanges in Turkey
Öz
Understanding the importance of strategic planning, such as private sector businesses, non-governmental organizations have taken many steps to develop their competencies in recent years. One of these steps has been the use of strategic planning, which can be considered an innovation in itself for the sector. One of the most important steps of strategic planning is the creation of mission, vision statements, and corporate values. Maximizing the activities and service quality of chambers and commodity exchanges, to which real and legal persons with the title of the merchant are legally obliged to be a member, is related to the forward-looking processes expressed in their strategic plans. The aim of the research is to analyze the mission, vision, and corporate values, which are the fundamental elements of the strategic plans of the chambers and exchanges affiliated with the Union of Chambers and Commodity Exchanges of Turkey (TOBB). 365 chambers and stock exchanges affiliated to TOBB, Turkey's largest non-governmental and non-profit organization, were included in the research, and their mission, vision, and corporate values were analyzed by content analysis method. As a result of the analysis, it has been revealed that the most repeated concept in the mission, vision, and corporate value statements of chambers and commodity exchanges is "service". It is anticipated that the research findings will contribute to the accreditation and strategic planning processes of chambers and exchanges representing the private sector in Turkey.
Anahtar Kelimeler
mission;, vision;, corporate values;, chambers and commodity exchanges;, content anlyasis
Kaynakça
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