Evaluation of the Effects of Franchising Associations on Franchising Decisions of Companies in Turkey

Yıl 2016, Cilt: 6 Sayı: 2, 1201 - 1226, 01.12.2016

Gökçe Arıcı İlkay Karaduman

Öz

In the study, it is examined the effect of International Franchising Association (UFRAD) on tbe decision making process of franchisee companies. A survey has been carried out on franchisee companies, after the survey interview, results are discussed and presented. Franchising offers a useful way to entrepreneurs to start a new business. Operating franchising, franchisor has a trademark and the franchisee sells products under the name of the franchisers areas of advertising, training, management and the benefit as a whole package of 1itera discounts. To be successful at work without experience in training people and work for managing continuous assistance Franchising is the best approach because it is a form of giving a license from the elements

Anahtar Kelimeler

Franchising, Franchising Decisions, Franchising Associations

Kaynakça

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