What does It Take to Have a Successful Career Through the Eyes of Generation Z - Based on the Results of a Primary Qualitative Research

Yıl 2018, Cilt: 4 Sayı: 1, 1 - 7, 01.05.2018

Mónika Fodor Katalin Jaeckel

Öz

Several studies have been prepared recently examining the differences between the various age groups, fro m various aspects. This present study follows the concept of generation marketing, and presents the peculiar traits of generation Z when it comes to selecting workplaces and career paths. Within the frame of a qualitative primary research, we have investigated the expectations, ideas about a successful career of Z generation and the motivation tools which could be targeted for them to be drive n for results and committed to the employer. It was important for us to know who these surveyed youngsters regard as their role model in terms of a successful career. Within the frame of the qualitative research, thirty interviews were conducted based on a semi-structured guide. The recruiting of members for the sample and the conduction of interviews were realized with the involvement of students from both institutions. We believe that the findings of the research provide useful information for future employers, to understand the values of their potential employees and their approach towards the world of work. It all might contribute to the establishment of appropriate incentive systems, and to the selection of HR tools which are able to increase loyalty and commitment, and inspire a better performance. Furthermore, the results also reveal important findings in relation to education: the peculiarities of generation Z – their attitude, values, behaviour – by all means call for adapting a new approach in their education. In order to be able to select efficient methods and contents, it must consider both the demands of the labour market and the generation -related peculiarities of students enrolled in education.

Anahtar Kelimeler

career, Z generation, qualitative research

Kaynakça

• Csehné P.I , Varga E. , Szabó K. , Szira Z. , Hajós L. (2017): The appearance of a new generation on the labour market, Annals of Faculty of Engineering Hunedoara - International Journal of Engineering 15:(1) pp. 123-130. (2017)
• GKI (2016): Így vélekedik a munkáról a Z generáció http://www.gkidigital.hu/2016/ 06/ 15/ igy- veleked ik-a-munkarol-a-z-generacio 2016.06.15. Lazányi, K. (2014): An Employer of My Lik ing. In:
• Michelberger Pál (szerk.) MEB 2014: Management, Enterprise and Benchmarking in the 21st Century. 413. pp. 211-220
• Molnár Andrea (2016): 9 trend, ami 2016-ban átalakítja a kommunikációs ipart http://media20.blog.hu/2016/01/04/legujabb_ko ios_trendek_avagy_mire_szamithatunk_2016- ban?token=866c41eb6466fabdefd7ce 40dd7c 15b9 2016.01.04. 08:59 mmunikac
• Pintér Dániel Gergő (2015): Nem a Z generáció butább, csak az ok tatás ragadt a 20. században http://media20.blog.hu/2015/10/09/a_z-generacio_sza mara_alkalmatlan_a_jelen legi_oktatas , 2015.1.09 . 8:35
• Törőcsik M. (2003): Fogyasztói magatartás – Trendek. Budapest: KJK. Rumpf Nikoletta (2014): Hogyan http://media20.blog.hu/2014/11/22/hogyan_hasznalja_a_mediat_a_z-generacio 2014.11.22. 09:00
• Kalocsai Magdolna (2016): Márkázott munkahelyek, Kis - és Középvállalkozások Magazinja, 2016/5 26-27.p. Kleinschmit
• M (2015): Generation Z characteristics: 5 infographics on the Gen Z
• lifestyle https://www.visioncritical.com/generation-z-infographics/ 2015.december 4.
• Varga E, Marosné Kuna Zs, Miskolciné Mikáczó A, Kollár P, Czeglédi Cs (2016): A hazai felsőfok ş k épzésben ok tatott vállalk ozói ismeretek hallgatói megítélése , Polgári Szemle: Gazdas ági Társadalmi Folyóirat II.: (4-6.) pp. 283-301.
• https://www.profession.hu/cikk/20151110/ z-generac io-ilyen-a z-uj-ne mzedek-a -munkahelyen/5996): Z generáció: ilyen az şj nemzedék a munkahelyen 2015. november 10.
• *Note: This paper was presented as oral presentation in 3rd International Conference on Lifelong Learning and Leadership for All - ICLEL-17 between 12-14 September 2017 in Porto, Portugal.