THE REGULATION OF LARGE RETAIL FIRMS IN TURKEY: A GAME THEORY BASED ANALYTICAL MODEL

Öz

In 2006, a lobbying group The Confederation of Turkish Tradesmen and Craftsmen TESK prepared a regulation proposal and submitted to the Ministry of Trade and Industry in Turkey. The regulation proposal aimed at restricting some of the operational flexibility of large-scale retail firms. The objective of this study is to construct a formal game-theory-based model to investigate possible scenarios regarding the recent regulation proposal. This study, by integrating peculiar aspects of the Turkish business and political systems as well as medium voter concept into the Becker 1983 regulation model, shows that the regulation of largescale retail firms is a very complex issue

Anahtar Kelimeler

• Retail Sector,Regulation,Rent Seeking,Game Theory

TÜRKİYE’DE BÜYÜK PERAKENDE FİRMALARININ REGÜLÂSYONU: OYUN TEORİSİ EKSENLİ BİR ANALİTİK MODEL

Öz

In 2006, a lobbying group The Confederation of Turkish Tradesmen and Craftsmen TESK prepared a regulation proposal and submitted to the Ministry of Trade and Industry in Turkey. The regulation proposal aimed at restricting some of the operational flexibility of large-scale retail firms. The objective of this study is to construct a formal game-theory-based model to investigate possible scenarios regarding the recent regulation proposal. This study, by integrating peculiar aspects of the Turkish business and political systems as well as medium voter concept into the Becker 1983 regulation model, shows that the regulation of large-scale retail firms is a very complex issue.

Anahtar Kelimeler

• Perakende Sektörü,Regülasyon,Rant Kollama,Oyun Teorisi

Kaynakça

1. Akalın, Güneri (2002), Türkiye’de Ekonomi-Politik Kriz ve Piyasa Ekonomisine Geçiş, Ankara: Akçağ Basım Yayın Pazarlama A.Ş.
2. Akdoğan, M. Şükrü ve Kenan Güllü (2000), “Tüketicilerin Süpermarket Tercihlerinde Etkili Olan Faktörler”, Pazarlama Dünyası Dergisi, No. 83, pp. 58-64.
3. Altunışık, Remzi ve Kazım Mert (2001), “Tüketicilerin Alışveriş Merkezlerindeki Satın Alma Davranışları Üzerine Bir Saha Çalışması Tüketiciler Kontrolü Yitiriyor mu?”, 6. Ulusal Pazarlama Kongresi, Erzurum, pp. 145-152.
4. AMPD & PwC. (2007), “Türk Perakende Sektörünün Değişimi ve Ekonomi Üzerindeki Etkileri”, http://www.pwc.com/tr/tur/ins-sol/publ/pwc- ampd_yoneticiozeti.pdf, (Erişim Tarihi: 13.7.2008).
5. Basker, Emek (2004), “Job Creation or Destruction? Labor Market Effects of Wal- Mart Expansion”, University of Missouri Working Paper .
6. Bellenger, N., Danny and Pradeep K. Korgaonkar (1980), “Profiling the Recreational Shopper”, Journal of Retailing , Vol. 56, pp. 77-91.
7. Bhattacharya, Mithu., Chao-Hsien Chu, and Mullen Tracy (2007), RFID Implementation in Retail Industry: Current Status, Issues, and Challenges. (D. S. Conference, http://tmullen.ist.psu.edu/pubs/dsi_draft_2007.pdf, (Erişim Tarihi: 21.4.2008).
8. Çarkoğlu, Ali and Melvin Hinich J. (2006), “A Spatial Analysis of Turkish Party Preferences”, Electoral Studies , Vol. 25, No. 2, pp. 369-392.

9. Karalar, Rıdvan (2004), İşletme-Temel Bilgiler İşlevler, Anadolu Üniversitesi Yayınları, Eskişehir.
10. Kaynak, Erdener (1986), Marketing and Economic Development, New York: Praeger.
11. Kaynak, Erdener (1982), Marketing in the Third World, New York: Praeger.
12. Koh, E. Chang, Hae Jung Kim and Eun Young Kim (2006), “The Impact of RFID in Retail Industry: Issues and Critical Success Factors”, Journal of Shopping Center Research , Vol. 13, No. 1, pp. 101-117.
13. Kompil, Mert and Murat H. Çelik (2006), Analyzing the Retail Structure Change of İzmir-Turkey: Integrative and Disintegrative Aspects of Large-scale Retail Development, 42nd ISOCARP Congress on Cities between Integration and Disintegration: Opportunities and Challenges, Yıldız Technical University, Istanbul, Turkey.
14. Kumcu, Erdoğan and Ercan M. Kumcu, (1987), “Determinants of Food Retailing in Developing Countries: The case of Turkey”, Journal of MacroMarketing, Vol. 7, No. 2, pp. 26-40.
15. Levy, Micheal, Zinn, Walter, and Donald J. Bowersox (1989), “Measuring the Effect of Inventory Centralization/Decentralization on Aggregate Safety Stock: The ‘Square Root Law’ Revisited”, Journal of Business Logistics, Vol. 10, No. 1, pp. 1-13.
16. Mardin, Şerif (1973), “Center Periphery Relations: A Key to Turkish Politics”, Deadalus, Vol. 102, No. 1, pp. 169-190.
17. Messinger, Paul and Chakravartthi Narasimhan (1995), “Has Power Shifted in the Grocery Industry. Marketing Science , Vol. 14, No. 2, pp. 189-223.
18. Messinger, Paul and Chakravartthi Narasimhan (1997), “A Model of Retail Formats Based on Consumers’ Economizing on Shopping Time”, Marketing Science , Vol. 16, No. 1, pp. 1-23.
19. Metters, Richards and George Gillen (2000), “Welcome Back, Mom and Pop. Big Retailers are Starting to Think Small Again”, Harvard Business Review , Vol.78, No. 3, pp. 24-26.
20. Metters, Richards and Michael Ketzenberg (1999), The Retail Small-Store Network Strategy. D. S. Institute, Louisiana, pp. 392-395.
21. Moinzadeh, Kamran, and Charles Ingene (1993), “An Inventory Model of Immediate and Delayed Delivery”, Management Science, Vol. 39, No. 5, pp. 536-548.
22. PricewaterhouseCoopers (2006), From Beijing to Budapest Winning Brands, Winning Formats: Turkey, http://www.pwc.com/extweb/pwcpublications.nsf/ docid/6B1D 1D1416023FA5CA2571690054337A, (Erişim Tarihi: 18.7.2008).
23. Seker Yatırım (2006), Perakende Sektörü- Nisan 200, .http://bigpara.ekolay. net/ download/sektor_raporlari/ bigpara060406.pdf, (Erişim Tarihi: 15.7.2008).
24. Seth, Andrew and Randall Geoffrey (2000), Mağaza Zincirlerinin Önlenemez Yükselişi, (Çev. Salim Altay), Alışveriş Merkezleri ve Perakendeciler Derneği Yayınları.
25. Sieling, Mark, Dumas, Mark and Brain Friedman (2001), “ Labor Productivity in The Retail Trade Industry, 1987–99”, Monthly Labor Review, Bureau of Labor Statistics, http://www.bls.gov/opub/mlr/2001/12/art1full.pdf, (Erişim Tarihi: 15.6.2008).
26. Stephan, J. Goetz and Hema Swaminathan, (2004), “Wal-Mart and Rural Poverty,T. A. Meeting,Denver, Colorado”, http://indiafdiwatch.org/fileadmin/ India_site/ WalmartPoverty2004.pdf, (Erişim Tarihi: 17.4.2008).
27. Tokatlı, Nebahat and Yonca Boyacı (1998), “The Changing Retail Industry and Retail Landscapes The Case Of Post-1980 Turkey”, Cities, Vol. 15, No. 5, pp. 345-359.
28. Tokatlı, Nebahat and Yonca Boyacı (1999), “The Changing Morphology of Commercial Activity in Istanbul”, Cities , Vol. 16, No. 3, pp. 181-193.
29. Vargas, Melody (2007), “Retail Glossary of Terminolog”y, http:/ /retailindustry. about.com/od/abouttheretailindustry/a/glossary.htm, (Erişim Tarihi: 10.8.2008).
30. Wolf, Charles (1993), Markets or Governments, Choosing Between Imperfect Alternatives, Cambridge Massachusetts, MIT press.