ALGILANAN DEĞER, MÜŞTERİ KATILIMI VE ALGILANAN FİRMA PERFORMANSI İLİŞKİSİ

Melih Başkol

doi:10.17130/ijmeb.2019355056

RELATIONSHIPS OF PERCEIVED VALUE, CUSTOMER ENGAGEMENT AND PERCEIVED FIRM PERFORMANCE

Yıl 2019, , 904 - 922, 01.10.2019

Melih Başkol

https://doi.org/10.17130/ijmeb.2019355056

Cited By: 3

Öz

This study investigates the relationship between perceived customer value, customer engagement and perceived firm performance value. At the same time, the concept and dimensions of customer engagement were examined in detail. We analyzed a sample of 413 people in Turkey. Questionnaire was used to collect data using convenience sampling method. Strutural equation modelling were used to analyse the data. Results revealed that perceived customer value positively effects the customer engagement and customer engagement has also positive effects on perceived firm performance value

Anahtar Kelimeler

Perceived Value, Customer Engagement, Perception of Firm Performance

Kaynakça

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