OTEL YÖNETİCİLERİNİN OTEL DEĞERLENDİRME SİTELERİNE YÖNELİK TUTUMLARI ÜZERİNE BİR ARAŞTIRMA

Murat Yetkin; Engin Üngüren; Yaşar Yiğit Kaçmaz

doi:10.17130/ijmeb.20162819848

A RESEARCH ON THE ATTITUDES OF HOTEL MANAGERS TOWARDS HOTEL REVIEW SITES

Yıl 2016, Cilt: 12 Sayı: 28, 99 - 122, 01.04.2016

Murat Yetkin Engin Üngüren Yaşar Yiğit Kaçmaz

https://doi.org/10.17130/ijmeb.20162819848

Cited By: 1

Öz

The aim of this paper is to disclose the attitudes of hotel managers towards the hotel review sites. The survey has been conducted in Alanya town borders. Large part of Alanya economy bases on tourism and tourism related sectors. The result of the analysis shows that the attitudes of hotel managers towards hotel review web sites can be examined in six dimensions. This dimensions are named as “Reliability Problem and Unethical Practices”, “Service Quality Improvement and Performance Indicator”, “Accuracy of Reviews and Information”, “Threat Tool”, “Effect on Sales and Image”, “Manipulation of Hotels”

Anahtar Kelimeler

Hotel Review Sites, Tourism 2.0

Kaynakça

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