Blood Donation and Community: Exploring the Influence of Social Capital

Yıl 2011, Cilt: 4 Sayı: 1, 45 - 63, 30.05.2016

André Smıth Ralph Matthews Jay Fıddler

Öz

Previous social research on blood donation has found that altruistic
personality traits are associated with a higher likelihood of donation.
However, such research does not adequately explain why campaigns
appealing to altruism have had limited success in significantly increasing
blood donation rates. Using the concept of social capital, this study
conceptualizes blood donation as a social phenomenon that is embedded in
the context of community. It reports on the activities of Canada’s national
blood donation agency in two cities with substantially above-average rates of
blood donation. Data were gathered through in-depth interviews with staff
and selected donors and non-donors in each city and from ethnographic
observation of blood collection and donor recruitment activities. These
activities eschewed conventional appeals to altruism, instead emphasizing
how individuals could meaningfully enhance their profiles in their
community and workplace through blood donation. This study offers
valuable insights into the influence of social capital on blood donation.

Anahtar Kelimeler

Blood donation, social capital, community, donor recruitment

Kaynakça

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