WHICH FIRMS OUTPERFORM THE OTHERS UNDER UNCERTAINTY: REVISITING MILES AND SNOW TYPOLOGY

Yıl 2019, Cilt: 12 Sayı: 1, 261 - 285, 26.06.2019

Mehlika Saraç

Öz

Economic crisis are the most transformative events that create uncertain environment for the firms. 2008 Global Financial Crisis was one of the worst financial crises since the Great Depression of the 1930s. It has affected organizations in Turkey mostly in 2008 and 2009 and has caused a highly uncertain environment for firms from all industries. Although faced to very similar conditions, organizations responded to crisis differently and had different consequences. The aim of this study is to investigate the strategic behavior of organizations (based on Miles and Snow’s Typology) in metal products and machinery industry and find out which strategy outperform the others in terms of performance (ROA) under uncertainty during the crisis time.

Anahtar Kelimeler

Strategic Behavior, Miles and Snow Typology, Uncertainty, Economic Crisis, Clustering Analysis

HANGİ FİRMALAR BELİRSİZLİK ALTINDA DAHA İYİ PERFORMANS GÖSTERİYOR: MİLES VE SNOW’UN STRATEJİ TİPOLOJİLERİNE YENİDEN BAKIŞ

Öz

Ekonomik krizler, firmalar için belirsiz bir ortam yaratan oldukça dönüştürücü olaylardır. 1930'ların Büyük Buhranından bu yana yaşanan ve en büyük finansal krizlerden biri olarak görülen 2008 Küresel Mali Krizi, 2008 ve 2009 yıllarında da Türkiye'deki kurumları etkilemiş, tüm sektörlerden firmalar için oldukça belirsiz bir ortam yaratmıştır. Çok benzer koşullar ile karşı karşıya olmalarına rağmen, kuruluşlar krize farklı tepkiler vermiş ve farklı sonuçlar elde etmişlerdir. Bu çalışmanın amacı metal ürünler ve makine endüstrisindeki kuruluşların stratejik davranışlarını (Miles ve Snow’un strateji tipolojisine dayalı olarak) incelemek ve kriz zamanındaki belirsizlik altında hangi stratejinin daha iyi bir şirket performansı (ROA) yarattığını araştırmaktır.

Anahtar Kelimeler

Stratejik Davranış, Miles ve Snow’un Strateji Tipolojisi, Belirsizlik, Ekonomik Kriz, Kümeleme Analizi

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