The rapidly developing globalization has brought along
many problems with it. The biggest ones of those problems are the environmental
problems that directly affect all humanity. These problems that have a negative
effect human health caused the consumers to worry about their futures. With the
consumers starting to understand the consequences of the damages they impose on
the environmental due to their own actions, changes occurred in their purchasing
behaviors and they started to turn to green products. This change in the
consumer behavior provided the marketers to make revisions in their general
marketing techniques and to bring about the green marketing approach. The
marketing of environmental friendly products started to be performed with green
marketing techniques thanks to this approach and it was aimed to minimize the
environmental damage caused by the consumers and manufacturing companies.
Green Marketing Consumer Purchase Behaviour Green Marketing Mix Green Marketing Tool
Bölüm | Makaleler |
---|---|
Yazarlar | |
Yayımlanma Tarihi | 12 Mart 2017 |
Yayımlandığı Sayı | Yıl 2017 |
Bu eser Creative Commons Atıf 4.0 Uluslararası Lisansı ile lisanslanmıştır.