Araştırma Makalesi
BibTex RIS Kaynak Göster
Yıl 2018, , 309 - 316, 15.05.2018
https://doi.org/10.24289/ijsser.421732

Öz

Kaynakça

  • Adelaar, T., Chang, S., Lancendorfer, K. M., Lee, B., and Morimoto, M., (2003). Effects of media formats on emotions and impulse buying intent. Journal of Information Technology. 18 (4), 247-266.Andreasen, A. R., (2005). Social marketing in the 21st century. Sage Publications.
  • Babbie, E., (2006). The practice of social research. 11th Edition. CA: Wadsworth.
  • Bell, F. & Davison, J., (2013). Visual Management Studies: Empirical and Theoretical Approaches. International Journal of Management Reviews. 15 (2), pp. 167-184.
  • Brown, R., (2009). Public Relations and the Social Web: How to use social media and web 2.0 in communications. Kogan Page Publishers.
  • Childers, T.L., Carr C.L., Peck J., and Carson S., (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing. Vol. 77, pp. 511-535.
  • Ellison N., 2005. In a shift, marketers beef up ad spending inside stores. Wall Street Journal, [online] 21 September 2005, https://www.wsj.com/articles/SB112725891535046751 [accessed 2 January 2017].
  • Engel, J. F., Blackwell R.D., and Miniard P.W., (1994). Consumer behavior. 8th Edition. Dryden Press.
  • Ertemel, A. V. & Basci A., (2015). Effects of zero moment of truth on consumer buying decision, an exploratory research in Turkey. International Journal of Social Sciences and Education Research. 1 (2), 642-653.
  • Evans, D., (2012). Social media marketing: An hour a day. John Wiley & Sons.
  • Gabisch, J. A., (2011). Virtual world brand experience and its impact on real world purchasing behavior. Journal of Brand Management. 19 (1), 18-32.
  • Karasar, N., (2004). Araştırmalarda rapor hazırlama. 12. Basım. Ankara: Nobel Yayın Dağıtım.
  • Karasar, N., (2005). Bilimsel araştırma yöntemi: Kavramlar, ilkeler, teknikler. 15. Basım. Ankara: Nobel Yayın Dağıtım.
  • Kotler, P., (1974). Atmospherics as a marketing tool. Journal of Retailing. Vol. 49, 4, (Winter), 48-64.
  • Lecinski J., (2011). Winning the zero moment of truth. Google Inc.Lecinski J. & Flint J., (2013). Winning the zero moment of truth in Asia. Google Inc.
  • Löfgren, M., (2005). Winning at the first and second moments of truth: An exploratory study. Managing Service Quality. 15 (1), 109.
  • Solomon, M.R., Surprenant, C., Czepiel, J.A., and Gutman, E.G., (1985). A role theory perspective on dyadic encounters: the service encounter. Journal of Marketing. 49 (Winter), 99–111.
  • Venkatesan, R., V. Kumar, and N. Ravishanker, (2007). Multichannel shopping: Causes and consequences. Journal of Marketing. Vol. 71, No. 2: 114-132

The impact of zero moment of truth on consumer buying decision: An exploratory research in Turkey

Yıl 2018, , 309 - 316, 15.05.2018
https://doi.org/10.24289/ijsser.421732

Öz

As a result of technological
improvements, consumer purchase decision process deviates from its traditional
behaviors.
Considering the traditional
consumer behavior, process of product purchase decision begins with being
exposed to a stimulus, to various phases, finally to decision phase. Technological
changes enable consumers to have ready access to available rich information
about all types of products immediately after being exposed to a stimulus. At
this stage, a new concept Zero Moment of Truth (ZMOT) plays a crucial role that
accompanies more information seeking activity prior to going to the store. In
this study, theoretical and existing academic literature investigated with a
prior similar research conducted in US and Asia to analyze the results across
different demographic segments, and to compare ZMOT against other MOTs.

Kaynakça

  • Adelaar, T., Chang, S., Lancendorfer, K. M., Lee, B., and Morimoto, M., (2003). Effects of media formats on emotions and impulse buying intent. Journal of Information Technology. 18 (4), 247-266.Andreasen, A. R., (2005). Social marketing in the 21st century. Sage Publications.
  • Babbie, E., (2006). The practice of social research. 11th Edition. CA: Wadsworth.
  • Bell, F. & Davison, J., (2013). Visual Management Studies: Empirical and Theoretical Approaches. International Journal of Management Reviews. 15 (2), pp. 167-184.
  • Brown, R., (2009). Public Relations and the Social Web: How to use social media and web 2.0 in communications. Kogan Page Publishers.
  • Childers, T.L., Carr C.L., Peck J., and Carson S., (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing. Vol. 77, pp. 511-535.
  • Ellison N., 2005. In a shift, marketers beef up ad spending inside stores. Wall Street Journal, [online] 21 September 2005, https://www.wsj.com/articles/SB112725891535046751 [accessed 2 January 2017].
  • Engel, J. F., Blackwell R.D., and Miniard P.W., (1994). Consumer behavior. 8th Edition. Dryden Press.
  • Ertemel, A. V. & Basci A., (2015). Effects of zero moment of truth on consumer buying decision, an exploratory research in Turkey. International Journal of Social Sciences and Education Research. 1 (2), 642-653.
  • Evans, D., (2012). Social media marketing: An hour a day. John Wiley & Sons.
  • Gabisch, J. A., (2011). Virtual world brand experience and its impact on real world purchasing behavior. Journal of Brand Management. 19 (1), 18-32.
  • Karasar, N., (2004). Araştırmalarda rapor hazırlama. 12. Basım. Ankara: Nobel Yayın Dağıtım.
  • Karasar, N., (2005). Bilimsel araştırma yöntemi: Kavramlar, ilkeler, teknikler. 15. Basım. Ankara: Nobel Yayın Dağıtım.
  • Kotler, P., (1974). Atmospherics as a marketing tool. Journal of Retailing. Vol. 49, 4, (Winter), 48-64.
  • Lecinski J., (2011). Winning the zero moment of truth. Google Inc.Lecinski J. & Flint J., (2013). Winning the zero moment of truth in Asia. Google Inc.
  • Löfgren, M., (2005). Winning at the first and second moments of truth: An exploratory study. Managing Service Quality. 15 (1), 109.
  • Solomon, M.R., Surprenant, C., Czepiel, J.A., and Gutman, E.G., (1985). A role theory perspective on dyadic encounters: the service encounter. Journal of Marketing. 49 (Winter), 99–111.
  • Venkatesan, R., V. Kumar, and N. Ravishanker, (2007). Multichannel shopping: Causes and consequences. Journal of Marketing. Vol. 71, No. 2: 114-132
Toplam 17 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Makaleler
Yazarlar

Adnan Veysel Ertemel 0000-0002-5028-1096

Peyvent Peyk Bu kişi benim 0000-0001-7625-2528

Yayımlanma Tarihi 15 Mayıs 2018
Yayımlandığı Sayı Yıl 2018

Kaynak Göster

APA Ertemel, A. V., & Peyk, P. (2018). The impact of zero moment of truth on consumer buying decision: An exploratory research in Turkey. International Journal of Social Sciences and Education Research, 4(2), 309-316. https://doi.org/10.24289/ijsser.421732
AMA Ertemel AV, Peyk P. The impact of zero moment of truth on consumer buying decision: An exploratory research in Turkey. International Journal of Social Sciences and Education Research. Nisan 2018;4(2):309-316. doi:10.24289/ijsser.421732
Chicago Ertemel, Adnan Veysel, ve Peyvent Peyk. “The Impact of Zero Moment of Truth on Consumer Buying Decision: An Exploratory Research in Turkey”. International Journal of Social Sciences and Education Research 4, sy. 2 (Nisan 2018): 309-16. https://doi.org/10.24289/ijsser.421732.
EndNote Ertemel AV, Peyk P (01 Nisan 2018) The impact of zero moment of truth on consumer buying decision: An exploratory research in Turkey. International Journal of Social Sciences and Education Research 4 2 309–316.
IEEE A. V. Ertemel ve P. Peyk, “The impact of zero moment of truth on consumer buying decision: An exploratory research in Turkey”, International Journal of Social Sciences and Education Research, c. 4, sy. 2, ss. 309–316, 2018, doi: 10.24289/ijsser.421732.
ISNAD Ertemel, Adnan Veysel - Peyk, Peyvent. “The Impact of Zero Moment of Truth on Consumer Buying Decision: An Exploratory Research in Turkey”. International Journal of Social Sciences and Education Research 4/2 (Nisan 2018), 309-316. https://doi.org/10.24289/ijsser.421732.
JAMA Ertemel AV, Peyk P. The impact of zero moment of truth on consumer buying decision: An exploratory research in Turkey. International Journal of Social Sciences and Education Research. 2018;4:309–316.
MLA Ertemel, Adnan Veysel ve Peyvent Peyk. “The Impact of Zero Moment of Truth on Consumer Buying Decision: An Exploratory Research in Turkey”. International Journal of Social Sciences and Education Research, c. 4, sy. 2, 2018, ss. 309-16, doi:10.24289/ijsser.421732.
Vancouver Ertemel AV, Peyk P. The impact of zero moment of truth on consumer buying decision: An exploratory research in Turkey. International Journal of Social Sciences and Education Research. 2018;4(2):309-16.

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