Televizyon Dizilerindeki Psikolojik Hastalık Tasvirlerinin İnternet Aramaları Üzerindeki Etkisi: Google Trends Verilerine Dayalı Bir Analiz

Öz

Son yıllarda popüler televizyon dizilerinde psikolojik hastalık tasvirleri sıklıkla yer almaktadır. Medyanın akıl sağlığıyla ilgilenmesi, izleyicilerin davranışları üzerinde potansiyel kültürel etkiye sahiptir. Bu çalışma, psikoloji temalı dizilerin ruh sağlığına yönelik internet arama ilgisini önemli oranda tetikleyebileceğini öne sürmektedir. Çalışmada herkese açık bir veri tabanı olan Google Trends aracılığıyla 2019-2021 yılları arasında dizilerde gösterilen psikolojik hastalıklara toplumun dijital ilgisi izlenmiştir. Çalışmanın örneklemi Kırmızı Oda (2020- ) ve Masumlar Apartmanı (2020- ) dizileridir. Çalışmada nicel ve tanımlayıcı bir yöntem kullanılmıştır. Analizler sonucunda “paranoid kişilik bozukluğu,” “Cotard sendromu,” “panik atak,” “major depresyon,” “obsesif kompulsif bozukluk,” “enürezis,” “dispozofobi” ve “borderline kişilik bozukluğu” gibi terimlerin her birinin dizilerin hikâyesiyle bağlantılı olarak bir arama zirvesine sahip olduğu gözlemlenmiştir. Bulgular, televizyon dizilerinin psikiyatrik bozukluklar gibi çeşitli sosyal sorunların internet aramalarında güçlü çıkışları teşvik edebileceğini göstermektedir.

Anahtar Kelimeler

• Televizyon dizileri
• internet arama motoru
• Google Trends
• big data kullanımı
• psikiyatrik bozukluklar

The Effect of Psychological Disease Portrayals in TV Series on Internet Searches: A Google Trends Based Analysis

Öz

This study suggests that TV series about psychology will significantly trigger internet search interest in mental health. The study observed public digital interest of psychiatric disorders represented in TV series through Google Trends, a public database between 2019-2021. The present study explored the social impact of two TV series based on real stories and focused on psychological analysis. These serials were adapted from the novel Madalyonun İçi (2004). Kırmızı Oda (2020- ) exhibits the processes of psychotherapy, and Masumlar Apartmanı (2020- ) narrates the daily lives of individuals with psychiatric disorders. The terms searched in Google Trends such as “paranoid personality disorder,” “Cotard syndrome,” “panic attack,” “major depression,” “obsessive compulsive disorder,” “enuresis,” “disposophobia,” and “borderline personality disorder” were peaked about the story of these TV series. The findings showed that TV shows spurred substantial rises in internet searches of various social problems, such as psychiatric disorders.

Anahtar Kelimeler

• TV Series
• Interner search engine
• Google Trends
• big data utilization
• psychiatric disorders

Kaynakça

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