Reklam Profesyonellerinin Gözünden Veriye Dayalı Reklamcılığın Bugünü ve Geleceği

Emine Furtın Kaya; Serdar Yıldız

doi:10.47998/ikad.1755301

EN TR

The Present and Future of Data-Driven Advertising from the Perspective of Advertising Professionals

Öz

This study examines the transformations, challenges, and solution-oriented practices in the field of data-driven advertising from the perspective of advertising professionals in Türkiye. While digitalization has equipped the advertising industry with new tools, it has also raised critical issues concerning user privacy, data security, and the use of third-party cookies. The research focuses on the industry’s response to these challenges and its search for viable solutions. Adopting a qualitative research design, the study employed semi-structured, in-depth interviews with twenty professionals in the data-driven advertising sector. The thematic analysis revealed findings across ten themes under four main sections: sectoral awareness, changes, privacy perception, and new advertising models. The findings indicate that advertising professionals are aware of user privacy issues, however, their practical approaches differ. While some participants stated that a lack of user awareness is at the root of privacy issues, others pointed to structural problems. The professionals also highlighted the growing interest in first-party data and contextual targeting as an alternative to third-party cookies. However, these models present challenges related to cost, reach, and security risks. The study contributes to the current literature in data-driven advertising by revealing the views of advertising professionals on ethical boundaries, digital literacy, and structural regulations.

Anahtar Kelimeler

Data-Driven Advertising, Advertising Professionals, Privacy Paradox, Thematic Analysis, Dijital Advertising

Reklam Profesyonellerinin Gözünden Veriye Dayalı Reklamcılığın Bugünü ve Geleceği

Öz

Bu çalışma, veriye dayalı reklamcılık alanındaki değişimleri, problemleri ve çözüm önerilerini, Türkiye’de bu alanda çalışan reklam profesyonellerinin bakış açısıyla ele almaktadır. Dijitalleşme, reklamcılık sektörüne yeni araçlar sunarken, kullanıcı gizliliği, veri güvenliği ve üçüncü taraf çerezler gibi tartışmalı konuları da gündeme getirmektedir. Araştırmanın merkezinde, sektörün bu konularda karşılaştığı sorunlar ve bunlara yönelik çözüm arayışları yer almaktadır. Çalışmada nitel araştırma yöntemi benimsenmiş, veriye dayalı reklamcılık alanında çalışan 20 reklam profesyoneliyle yarı yapılandırılmış derinlemesine görüşmeler gerçekleştirilmiştir. Veriler, tematik analiz yöntemiyle incelenerek, sektörel farkındalık, yaşanan değişimler, gizlilik algısı ve yeni reklam modellerini içeren dört ana başlık ve on tema altında toplanmıştır. Bulgular, reklam profesyonellerinin kullanıcı gizliliği konusundaki farkındalık düzeylerinin yüksek olduğunu, ancak uygulama sürecinde görüş ayrılıklarının bulunduğunu ortaya koymuştur. Katılımcıların bir kısmı gizlilik sorunlarının kullanıcıların yeterince bilinçli olmamasından kaynaklandığını belirtirken, diğer kısmı ise yapısal sorunlara dikkat çekmektedir. Üçüncü taraf çerezlere alternatif olarak, birinci taraf verilerin ve içeriğe dayalı hedeflemenin ön plana çıktığı vurgulanmıştır. Bununla birlikte, söz konusu modellerin maliyet, erişim gücü ve güvenlik riskleri açısından sınırlılıklar barındırdığı belirtilmiştir. Çalışma, reklam profesyonellerinin etik sınırlar, dijital okuryazarlık ve yapısal düzenlemeler konusundaki değerlendirmelerini ortaya koyarak veriye dayalı reklamcılık alanındaki mevcut tartışmalara katkı sunmayı hedeflemektedir.

Anahtar Kelimeler

Veriye Dayalı Reklamcılık, Reklam Profesyonelleri, Gizlilik Paradoksu, Tematik Analiz, Dijital Reklamcılık

Etik Beyan

Anadolu Üniversitesi Sosyal ve Beşeri Bilimsel Araştırma ve Yayın Etiği Kurulu’ndan 04.12.2023 tarihinde Etik Kurul Belgesi alınmıştır.

Kaynakça

Acquisti, A. B. (2015). Privacy and human behavior in the age of information. Science, 347(6221), 509–514.
Acquisti, A., & Grossklags, J. (2005). Privacy and rationality in individual decision making. IEEE Security & Privacy, 3(1) 26-33.
Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K., Wetzels, M., (2015), Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness. J. Retail. 91(1), 34–49.
Akmeraner-Kökat, Y., & Pellandini-Simányi, L. (2025). Creativity re-distributed: how digitalisation changes creative advertising practice. Journal of Marketing Management, 1–23.
Anic, D., Škare, V. & Kursan, I. (2019). The determinants and effects of online privacy concerns in the context of e-commerce. Electronic Commerce Research and Applications. 36.
Arli, D., Bauer, C., & Palmatier, R. (2018). Relational selling: Past, present and future, Industrial Marketing Management. 69(2), 169-184.
Bandara, R., Fernando, M., & Akter, S. (2020). Explicating the privacy paradox: A qualitative inquiry of online shopping consumers. Journal of Retailing and Consumer Services, 52 101947.
Bang, H., Choi, D., Wojdynski, B. W., & Lee, Y.-I. (2019). How the level of personalization affects the effectiveness of personalized ad messages: The moderating role of narcissism. International Journal of Advertising, 38(8), 1116–1138.
Barnes, S. B. (2006). A privacy paradox: Social networking in the United States. First Monday, 11(9).
Barriball, K. L. and A. While (1994). Collecting data using a semi-structured ınterview: a discussion paper. Journal of Advanced Nursing. 19(2). 328–335.

Barth, S., & De Jong, M. (2017). The privacy paradox – Investigating discrepancies between expressed privacy concerns and actual online behavior – A systematic literature review. Telematics and Informatics, 34, 1038-1058.
Barth, S., De Jong, M., Junger, M., Hartel, P. H., & Roppelt, J. C. (2019). Putting the privacy paradox to the test: Online privacy and security behaviors among users with technical knowledge, privacy awareness, and financial resources. Telematics and Informatics, 41, 55-69.
Baruh, L., Secinti, E., & Cemalcilar, Z. (2017). Online privacy concerns and privacy management. a meta-analytical review. J Commun, 67(1) 26-53.
Beauvisage, T., Beuscart, J., Coavoux, S., & Mellet, K. (2023). How online advertising targets consumers: The uses of categories and algorithmic tools by audience planners. New Media & Society, 1-22.
Beke, F. T., Eggers, F., Verhoef, P. C., & Wieringa, J. E. (2022). Consumers’ privacy calculus: the prıcal ındex development and validation. International Journal of Research in Marketing, 39(1), 20-41.
Binder, M. (2025) Google Chrome won't phase out third-party cookies after all. https://mashable.com/article/google-chrome-abandons-killing-off-third-party-cookies
Bleich, C. (2024). What ıs consent management? the ultimate guide. https://www.bloomreach.com/en/blog/consent-management#:~:text=Consent%20management%20is%20a%20system,data%20through%20cookies%20while%20browsing.
Boerman, S. C., Kruikemeier, S., Nadine Bol. (2021). When is personalized advertising crossing personal boundaries? How type of ınformation, data sharing, and personalized pricing ınfluence consumer perceptions of personalized advertising. Computers in Human Behavior Reports. 4. 1-12
Boerman, S.C., Kruikemeier, S. and Zuiderveen Borgesius, F.J. (2017), Online behavioral advertising: a literature review and research agenda, Journal of Advertising, 46(3), 363-376.
Bol, N., T. Dienlin, S. Kruikemeier, M. Sax, S. C. Boerman, J. Strycharz, N. Helberger, and C. H. De Vreese. (2018). Understanding the effects of personalization as a privacy calculus: analyzing self-disclosure across health, news, and commerce contexts. Journal of Computer-Mediated Communication 23(6) 370–88.
Bolin, G., & Andersson Schwarz, J. (2015). Heuristics of the algorithm: big data, user interpretation and institutional translation. Big Data & Society, 2(2), 1–12.
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology. 3(2). 77-101.
Castleberry, A., & Nolen, A. (2018). Thematic analysis of qualitative research data: ıs ıt as easy as ıt sounds? Currents in Pharmacy Teaching and Learning, 10, 807-815.
Chen, H., & Zhou, L. (2017). The myth of big data: Chinese advertising practitioners’ perspective. International Journal of Advertising, 37(4), 633–649.
Choi, H., Park, J., & Jung, Y. (2018). The role of privacy fatigue in online privacy behavior. Computers in Human Behavior, 81, 42–51.
Cooper, D., Yalcin, T., Nistor, C., Macrini, M., & Pehlivan, E. (2023). Privacy considerations for online advertising: a stakeholder’s perspective to programmatic advertising. Journal of Consumer Marketing, 40(2), 235-247.
Crain, M. (2021). Profit over privacy: How surveillance advertising conquered the Internet. MN: University of Minnesota Press.
Creswell, J.W. (2017) Araştırma deseni nitel, nicel ve karma yöntem yaklaşımlar (S.B. Demir, Çev.). Eğiten Kitap Yayıncılık
Cruces, N. (2023 Nisan 28). Continuous geolifts - Need for speed. https://facebookincubator.github.io/GeoLift/blog/
Çarıkcı, K., Meral , H., Berkil, S., Çalışır, A., Önala, L., & Arslan , Özgür. (2024). Nitel araştırmalarda tematik analiz. Socrates Journal Of Interdisciplinary Social Researches, 10(37), 127–140.
Çınar N., Ateş S., (2022) Data privacy in digital advertising towards a post-third-party cookie era, m. filimowicz (Ed.) Privacy and Algorithms Society, 1-27
Data Protection Authority. (2022, 02 Şubat). The BE DPA to restore order to the online advertising industry. https://www.dataprotectionauthority.be/iab-europe-held-responsible-for-a-mechanism-that-infringes-the-gdpr
De Pelsmacker, P., Diehl, S., Neijens, P., & Terlutter, R. (2022). Editorial: Perspectives on advancing the advertising field for academics and practitioners. International Journal of Advertising, 42(1), 1–12.
DiCicco-Bloom, Barbara, and Benjamin Crabtree. (2006). The qualitative research ınterview. Medical Education. 40(4) 314–321.
Dienlin, T., & Trepte, S. (2015). Is the privacy paradox a relic of the past? An in-depth analysis of privacy attitudes and privacy behaviors. Eur. J. Soc. Psychol., 45(3) 285–297.
Drumwright, and P. E. Murphy (2004), How advertising practitioners view ethics: moral muteness, moral myopia, and moral ımagination, Journal of Advertising, 33 (Summer), 7–24.
Erdoğan, E. ve Uyan Semerci, P. (2021), Toplumsal araştırma yöntemleri için bir rehber: gereklilikler, sınırlılıklar ve incelikler, İstanbul Bilgi Üniversitesi Yayınları
Facebook Experimental/Github (t.y.). Welcome to Robyn. https://facebookexperimental.github.io/Robyn/docs/welcome/
Funnel. (t.y.). Integrating Adtriba’s capabilities into Funnel. https://funnel.io/adtriba
Gelibolu, M., (2022). Veri güvenliği ve dijital reklamcılık. Mahremiyetin sonu dijital iletişim ve veri güvenliği (pp.187-212), Literatürk Academia.
Gilster P (1997) Digital literacy. Wiley & Sons, Inc.
Gironda, J.T., Korgaonkar, P. K. (2018). iSpy? Tailored versus ınvasive ads and consumers’ perceptions of personalized advertising, Electronic Commerce Research and Applications, 29, 64-77
Glueck, K. (2021, Mart 7). Google’s privacy sandbox – We’re all FLoCed. www.oracle.com/news/announcement/blog/google-privacy- sandbox-030721.html
Goel, V. (2021) An updated timeline for Privacy Sandbox milestones. https://blog.google/products/chrome/updated-timeline-privacy-sandbox-milestones/
Goldfarb, A., & Tucker, C. (2011). Online display advertising: targeting and obtrusiveness. Marketing Science, 30, 389-404.
Graham, M. (2021, Mart 3). Google says it won’t use new ways of tracking you as it phases out browser cookies for ads. www.cnbc.com/2021/03/03/ google-says-it-wont-track-you-directly-in-the-future-as-it- phases-out-cookies.html
Grether, M. (2016). Using big data for online advertising without wastage: wishful dream, nightmare or reality? Online Advertising, 8(2), 39-43.
Grover, S. (2024). What is Unified ID 2.0? How is it helpful for Publishers in 2024? https://www.adpushup.com/blog/what-is-unified-id-2-0/
Guida, S. (2021). Third-party cookies and alternatives: what consequences in terms of consent? European Journal of Privacy Law and Technologies, 2021(2), 135–147.
Herman, P. (2022). The cookiepocalypse: Why first-party data is going to matter to your newsroom. Reuters Institute for the Study of Journalism, 1(1), 2-8.
Hughes-Roberts, T. (2013). Privacy and social networks: ıs concern a valid ındicator of ıntention and behaviour?, 2013 International Conference on Social Computing, 909-912.
Hunton, (2020, 14 Aralık). CNIL fines google and amazon 135 million euros for alleged cookie violations. https://www.hunton.com/privacy-and-information-security-law/cnil-fines-google-and-amazon-135-million-euros-for-alleged-cookie-violations
IAB (2023). Üçüncü parti çerez sonrası dönem IAB avrupa kılavuzu. https://iabtr.org/rehber/ucuncu-parti-cerez-sonrasi-donem-iab-avrupa-kilavuzu/
IAB Tech Lab (2023), Seller defined audiences ımplementation guide. https://iabtechlab.com/wp-content/uploads/2023/10/SDA-Implementation-Guide-1.pdf
Kim, W., Ryoo, Y., Lee, S., & Lee, J. A. (2022). Chatbot advertising as a double-edged sword: The roles of regulatory focus and privacy concerns. Journal of Advertising, 52(4), 504–522.
Kokolakis, S. (2017). Privacy attitudes and privacy behaviour: A review of current research on the privacy paradox phenomenon. Computers & Security, 64, 122-134.
Lambrecht, A. and Tucker, C. (2013), When does retargeting work? Information specificity in online advertising, Journal of Marketing Research, 50(5), 561-576.
Lardinois, F. (2019). Google proposed new privacy and anti-fingerprinting controls for the web. https://techcrunch.com/2019/08/22/ google-proposes-new-privacy-and-anti-fingerprinting-controls- for-the-web/
Lawler, R. (2024) Google’s plan to turn off third-party cookies in Chrome is dying. https://www.theverge.com/2024/7/22/24203893/google-cookie-tracking-prompt-ad-targeting-privacy-sandbox
Leaning, M. (2019). An approach to digital literacy through the ıntegration of media and ınformation literacy. Media and Communication, 7(2), 4-13.
Lee, H., & Cho, C. (2019). An empirical investigation on the antecedents of consumers’ cognitions of and attitudes towards digital signage advertising. International Journal of Advertising, 38(1), 97–115.
Liyanaarachchi, G. (2021). Managing privacy paradox through national culture: Reshaping online retailing strategy. Journal of Retailing and Consumer Services, 60(2021) 102500.
Liyanaarachchi, G., Mifsud, M., Viglia. G. (2024),Virtual influencers and data privacy: Introducing the multi-privacy paradox. Journal of Business Research, 176
Mainier, M., & O'Brien Louch, M. (2010). Onlıne socıal networks and the prıvacy paradox: a research framework. Information Systems, 11(1) 513-517.
Martin, K. (2016). Understanding privacy online: Development of a social contract approach to privacy. Journal of Business Ethics , 137(3) 551–569 .
Marwick, A. E., & Boyd, D. (2014). Networked privacy: How teenagers negotiate context in social media. New Media & Society, 16(7), 1051-1067.
McDonald, A.M. and Cranor, L.F. (2010), Beliefs and behaviors: internet users’ understanding of behavioral advertising, TPRC 2010, 1-31
Moore, R., Moore, M., Shanahan, K., & Mack, B. (2015). Creepy marketing: three dimensions of perceived excessive online privacy violation. Marketing Management, 25, 42-53.
Moseley, T. (2021) Privacy and the need to change marketing: a digital landscape war, Boston Hospitality Review. 1-7.
Munro, B. (2024) What is unified ID 2.0? https://www.publift.com/blog/unified-id-2-0
Nadler, A., Crain, M., & Donovan, J. (2018). Weaponizing the digital ınfluence machine: the political perils of online ad tech. Data & Society Research Institute.
Nehete, R. (2023) Understanding marketing mix modeling with meta’s robyn, medium. https://rochan-n.medium.com/understanding-marketing-mix-modeling-with-metas-robyn-7f1792ec9273
Nesamoney D. (2015), Personalized digital advertising: How data and technology are transforming how we market, Pearson Education
Norberg, P. A., Horne, D. R., & Horne, D. A. (2007). The privacy paradox: Personal information disclosure intentions versus behaviors. Journal of Consumer Affairs, 41(1) 100–126.
Omrani, N., & Soulié, N. (2018). Individual, contextual and macro antecedents of online privacy concern: The case of data collection in europe. SSRN. 1-49
Patton, M. Q. (2018). Nitel araştırma ve değerlendirme yöntemleri, (Bütün, M. & Demir, S.B. Çev.). 2. Baskı, Pegem Akademi.
Petrescu, M., & Krishen, A. (2018). Analyzing the analytics: data privacy concerns. Journal of Marketing Analytics., 6(2) 41-43.
Petrescu, M., Gironda, J. T., & Korgaonkar, P. K. (2018). Online privacy in the context of routine activities and subjective norms. Journal of Marketing Management, 34(3–4), 314–346.
Polat, A. (2022). Nitel araştırmalarda yarı-yapılandırılmış görüşme soruları: Soru form ve türleri, nitelikler ve sıralama. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 22(Özel Sayı 2), 161-182.
Pollach, I. (2006), Privacy statements as a means of uncertainty reduction in www ınteractions, Journal of Organizational and End User Computing, 18(1), 23-49.
Priest, Jennifer M., (2000). Gender in television advertising: a thematic analysis (2000). Student Work. 1848.
Privacy Sandbox (t.y.). Chrome'un üçüncü taraf çerezlerini işlemesiyle ilgili değişiklikler. https://privacysandbox.google.com/cookies/prepare/overview?hl=tr
Schonfeld, I. S., & Mazzola, J. J. (2013). Strengths and limitations of qualitative approaches to research in occupational health psychology. R. R. Sinclair, M. Wang, & L. E. Tetrick (Ed.), Research methods in occupational health psychology: Measurement, design, and data analysis (s. 268–289). Routledge/Taylor & Francis Group.
Sheehan, K. B., & Gleason, T. W. (2001). Online privacy: Internet advertising practitioners’ knowledge and practices. Journal of Current Issues & Research in Advertising, 23(1), 31-41.
Sinclair, J. (2016). Advertising and media in the age of the algorithm. International Journal of Communication, 10, 3522-3535.
Sivan-Sevilla, I., & Parham, P. T. (2022). Toward (greater) consumer surveillance in a ‘cookie-less’ world: a comparative analysis of current and future web tracking mechanisms. OSF, https://doi.org/10.31235/osf.io/rauwj
Strycharz, J., & Segijn, C. (2022). The future of dataveillance in advertising theory and practice. Journal of Advertising, 51(5) 574-591.
Sundar, S., Kang, H., Wu, M., Go, E., & Zhang, B. (2013). Unlocking the privacy paradox: Do cognitive heuristics hold the key. CHI '13 Extended Abstracts on Human Factors in Computing Systems (CHI EA '13) (s. 811-816).
Suri, H. (2011), Purposeful sampling in qualitative research synthesis, Qualitative Research Journal, 11(2), 63-75. Sweeney, M. ve Figas, N. (2024) The IAB tech lab’s seller defined audiences explained. https://clearcode.cc/blog/seller-defined-audiences-explained/
Tang, J., Akram, U. and Shi, W. (2021), Why people need privacy? The role of privacy fatigue in app users' intention to disclose privacy: Based on personality traits, Journal of Enterprise Information Management, 34(4), 1097-1120.
Taylor, C., & Carlson, L. (2021). The future of advertising research: new directions and research needs. Journal of Marketing Theory and Practice , 29(1) 1-12.
Thomas, I. (2021). Planning for a cookie-less future: How browser and mobile privacy changes will impact marketing, targeting and analytics. Applied Marketing Analytics, Henry Stewart Publications, 7(1), 6-16.
Toktay, Y. (2023). Sosyal medya kullanıcı sözleşmelerinin gözetim, mahremiyet ve veri güvenliği açısından incelenmesi. Yayınlanmamış Yüksek Lisans Tezi. İstanbul Üniversitesi, Sosyal Bilimler Enstitüsü.
Truong, Y., McColl R. & Kitchen, P. (2010) Practitioners’ perceptions of advertising strategies for digital media, International Journal of Advertising, 29(5), 709-725, DOI: 10.2501/S0265048710201439
Ur, B., Leon, P.G., Cranor, L.F., Shay, R. and Wang, Y. (2012), Smart, useful, scary, creepy: perceptions of online behavioral advertising, Proceedings of the Eighth Symposium on Usable Privacy and Security, 4, 1-15
Ünal, S. (2022) Dijital mahremiyet okuryazarlığı. N. Kara ve N. Çokluk (Ed.), Mahremiyetin sonu; dijital iletişim ve veri güvenliği (s. 49-79). Literatürk Academia
Van Dijck, J. (2014). Datafication, dataism and dataveillance: big data between scientific paradigm and ideology. Surveillance and Society , 12(2), 197-208.
Van Doorn, J. and Hoekstra, J.C. (2013), Customization of online advertising: the role of intrusiveness, Marketing Letters, 24(4), 339-345.
Wedel, M. and Kannan, P.K. (2016) Marketing Analytics for Data-Rich Environments. Journal of Marketing, 80, 97-121.
Westin, A. (1967). Privacy and freedom. Athenaeum.
Yıldırım, A., Şimşek, H., (2012), Sosyal bilimlerde nitel araştırma yöntemleri, Seçkin Yayıncılık
Yoo, C., Ahn, H., & Rao, H. (2012). An exploration of the ımpact of ınformation privacy ınvasion. International Conference on Interaction Sciences, (s. 1-18).
Zumstein, D., & Hundertmark, S. (2017). Chatbots—an ınteractive technology for personalized communication, transactions and services. IADIS International Journal on WWW/Internet, 15, 96-109.

Ayrıntılar

Birincil Dil

Türkçe

Konular

Yeni İletişim Teknolojileri, Yeni Medya

Bölüm

Araştırma Makalesi

Yazarlar

Emine Furtın Kaya ^*
0009-0001-8396-6956
Türkiye

Serdar Yıldız
0000-0002-1565-3552
Türkiye

Yayımlanma Tarihi

24 Kasım 2025

Gönderilme Tarihi

31 Temmuz 2025

Kabul Tarihi

3 Kasım 2025

Yayımlandığı Sayı

Yıl 2025 Sayı: 71

DOI

https://doi.org/10.47998/ikad.1755301

IZ

https://izlik.org/JA76HE46MJ

APA

Furtın Kaya, E., & Yıldız, S. (2025). Reklam Profesyonellerinin Gözünden Veriye Dayalı Reklamcılığın Bugünü ve Geleceği. İletişim Kuram ve Araştırma Dergisi, 71, 153-179. https://doi.org/10.47998/ikad.1755301

AMA

1.Furtın Kaya E, Yıldız S. Reklam Profesyonellerinin Gözünden Veriye Dayalı Reklamcılığın Bugünü ve Geleceği. İletişim Kuram ve Araştırma Dergisi. 2025;(71):153-179. doi:10.47998/ikad.1755301

Chicago

Furtın Kaya, Emine, ve Serdar Yıldız. 2025. “Reklam Profesyonellerinin Gözünden Veriye Dayalı Reklamcılığın Bugünü ve Geleceği”. İletişim Kuram ve Araştırma Dergisi, sy 71: 153-79. https://doi.org/10.47998/ikad.1755301.

EndNote

Furtın Kaya E, Yıldız S (01 Kasım 2025) Reklam Profesyonellerinin Gözünden Veriye Dayalı Reklamcılığın Bugünü ve Geleceği. İletişim Kuram ve Araştırma Dergisi 71 153–179.

IEEE

[1]E. Furtın Kaya ve S. Yıldız, “Reklam Profesyonellerinin Gözünden Veriye Dayalı Reklamcılığın Bugünü ve Geleceği”, İletişim Kuram ve Araştırma Dergisi, sy 71, ss. 153–179, Kas. 2025, doi: 10.47998/ikad.1755301.

ISNAD

Furtın Kaya, Emine - Yıldız, Serdar. “Reklam Profesyonellerinin Gözünden Veriye Dayalı Reklamcılığın Bugünü ve Geleceği”. İletişim Kuram ve Araştırma Dergisi. 71 (01 Kasım 2025): 153-179. https://doi.org/10.47998/ikad.1755301.

JAMA

1.Furtın Kaya E, Yıldız S. Reklam Profesyonellerinin Gözünden Veriye Dayalı Reklamcılığın Bugünü ve Geleceği. İletişim Kuram ve Araştırma Dergisi. 2025;:153–179.

MLA

Furtın Kaya, Emine, ve Serdar Yıldız. “Reklam Profesyonellerinin Gözünden Veriye Dayalı Reklamcılığın Bugünü ve Geleceği”. İletişim Kuram ve Araştırma Dergisi, sy 71, Kasım 2025, ss. 153-79, doi:10.47998/ikad.1755301.

Vancouver

1.Emine Furtın Kaya, Serdar Yıldız. Reklam Profesyonellerinin Gözünden Veriye Dayalı Reklamcılığın Bugünü ve Geleceği. İletişim Kuram ve Araştırma Dergisi. 01 Kasım 2025;(71):153-79. doi:10.47998/ikad.1755301

The Present and Future of Data-Driven Advertising from the Perspective of Advertising Professionals

Öz

Anahtar Kelimeler

Reklam Profesyonellerinin Gözünden Veriye Dayalı Reklamcılığın Bugünü ve Geleceği

Öz

Anahtar Kelimeler

Etik Beyan

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster