Haber Tüketim Motivasyonları ve Tatminleri Ölçeği’nin Geliştirilmesi ve Psikometrik Özelliklerinin İncelenmesi

Yıl 2022, Sayı: 60, 143 - 167, 21.12.2022

Kenan Atesgoz , Deniz Kılıç

https://doi.org/10.47998/ikad.1120452

Cited By: 1

Öz

Bu çalışmada Web 2.0 kullanıcılarının haber tüketim motivasyon ve tatminleri belirlemeye yönelik Haber Tüketim Motivasyonları ve Tatminleri Ölçeği geliştirilmiş ve ölçeğin psikometrik özellikleri incelenmiştir. Ölçekte katılımcıların YouTube, Instagram ve haber sitesi-dijital gazete kapsamında haber tüketim motivasyon ve tatminlerini ölçmeye yönelik olarak tasarlanmış 27 adet 7’li likert tipi ifade yer almaktadır. Ölçeğin teorik altyapısını kullanımlar ve doyumlar kuramı oluşturmaktadır. Ölçek; Eğlence ve Rahatlama, Güvenirlik, Teknik Olanaklar ve Kolaylık, Zengin ve İsteğe Bağlı İçerik ve Aktif Katılım olmak üzere 5 faktörlü bir yapıdan oluşmaktadır. Araştırmanın katılımcılarını 869 Web 2.0 kullanıcısı oluşturmaktadır. Ölçeğin yapı geçerliğini incelemek amacıyla öncelikle 576 kişiye ulaşılmış ve açımlayıcı faktör analizi yapılmıştır. Açımlayıcı faktör analizi %77.23’lük varyansa sahip 5 faktörlü bir yapı önermiştir. Sonrasında 346 kişiye ulaşılmış ve doğrulayıcı faktör analizi yapılmıştır. Doğrulayıcı faktör analizi teorik yapıyı doğrulamış ve uyum endeksleri “mükemmel uyum” göstermiştir. Yakınsak ve ayrışma geçerliği için elde edilen beş faktörün AVE değerleri .65 ile .71 arasında, CR değerleri ise .90 ile .94 arasında gerçekleşmiştir. Cronbach Alfa değeri ölçeğin tamamı için .90 olmuş, beş alt ölçek için ise .90 ile .98 arasında değiştiği bulunmuştur. Sonuç olarak çalışma kapsamında geçerli ve güvenilir bir ölçek geliştirilmiştir.

Anahtar Kelimeler

Kullanımlar ve Doyumlar, Youtube, Instagram, Haber Sitesi-Dijital Gazete, Haber Tüketim Motivasyonu

The Development and Psychometric Properties of News Consumption Motivations and Gratifications Scale

Öz

In this study, News Consumption Motivations and Gratifications Scale was developed to determine Web 2.0 users’ news consumption motivations and the psychometric properties of the scale were examined. The scale is composed of 27 items which are 7-point Likert-type measures motivation and satisfaction of participants' news consumption within the scope of YouTube, Instagram, and news site-digital newspapers. The theoretical structure of the scale is based on the uses and gratifications theory. The scale has a five-factor structure which is Entertainment and Relaxation, Reliability, Technical Opportunities and Convenience, Prosperous and Optional Content, and Active Participation and Active Participation. The participants of the study included 922 Web 2.0 users. First of all, in order to examine the construct validity of the scale data was collected from 576 participants and exploratory factor analysis (EFA) was conducted. EFA yielded a five-factor structure explaining 70.68% of the variance. Then the scale was applied to 346 participants for confirmatory factor analysis (CFA). CFA confirmed the factor structure, showing an “excellent” fit. In order to examine the convergent and discriminant validity, AVE and CR were calculated. It was found that AVE values of the subscales were between .65 and .71, and CR values of the subscales were between .90 and .94. The Cronbach Alpha value of the total scale was .90, of the subscales, ranging from .90 to .98. As a result, the study provides evidence for a valid and reliable scale.

Anahtar Kelimeler

: Uses and Gratifications, YouTube, Instagram, News Site-Digital Newspaper, News Consumption Motivation

Kaynakça

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