RICHARD THALER'S VIEWS ON BEHAVIORAL ECONOMICS FRAMEWORK

Öz

The purpose of this study is to emphasize the importance of Behavioural Economics. As a part of social sciences, Economics often associates with mathematics within the framework of solving problems under rational behaviours. However, costs, returns or income do not always play an active role in making economic decisions. The society and the psychological situation of the individual has a great influence on individual decisions. In this study, the relationship between economics and psychology is emphasized by including the work of Richard Thaler, who received the Nobel Prize in Economics in 2017 with his contributions to the field. As a result, it has been revealed that there is not always rationality behind the decisions taken by individuals and how this irrational assumed psychological factors may affect individual preferences.

Anahtar Kelimeler

• Bounded Rationality
• Behavioral Economics
• Nudge
• Irrational Behavior

DAVRANIŞSAL EKONOMİ ÇERÇEVESİNDE RICHARD THALER’İN GÖRÜŞLERİ

Öz

Bu çalışmanın amacı Davranışsal Ekonomi’nin önemini vurgulamaktır. Sosyal Bilimlerin bir parçası olan Ekonomi çoğu zaman matematik ile ilişkili olarak sorunları rasyonel davranışlar çerçevesinde çözmeye çalışmıştır. Ancak ekonomik kararların alınmasında her zaman maliyetler, getiri ya da gelir aktif rol oynamamaktadır. Bireyin içerisinde bulunduğu toplum ve psikolojik durumunun özellikle bireysel kararlar üzerinde büyük bir etkisi vardır. Bu çalışmada, alana yaptığı katkılar ile 2017 yılında Nobel Ekonomi Ödülü’nü alan Richard Thaler’in çalışmalarına yer verilerek ekonomi ve psikoloji arasındaki ilişki üzerinde durulmuştur. Sonuç olarak, bireylerin aldığı kararların arkasında her zaman rasyonelliğin bulunmadığı ve bu irrasyonel varsayılan psikolojik faktörlerin bireysel tercihleri ne yönde etkileyebileceği ortaya konulmuştur.

Anahtar Kelimeler

• sınırlı rasyonellik
• davranışsal ekonomi
• dürtme
• irrasyonel davranış

Kaynakça

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