‘SINIRSIZ İNOVASYON’… HIZLI MODA ÜRÜN TASARIMININ ULUSLARARASI TEDARİK ZİNCİRLERİ ÜZERİNDEKİ ETKİSİ

Yıl 2019, Cilt: 4 Sayı: 10, 203 - 213, 31.10.2019

Nihan Özkan

https://doi.org/10.25204/iktisad.591677

Öz

Bu çalışmanın
öncelikli amacı, ürün tasarımındaki gerekli değişikliklerin tedarikçilerin
performansı üzerindeki etkilerini ele almak ve tedarikçilerin bu etkilerin
üstesinden gelmek için kullandıkları stratejileri belirlemektir. Tasarım
değişikliğine gidilmesi durumunda tedarikçilerin mevcut durumunu ortaya koymak
için vaka analizi metodolojisi uygulanmaktadır. Veriler çoğunlukla yarı yapılandırılmış
görüşmelerden toplanmaktadır. Bu araştırmanın bulguları, moda endüstrisinde
tasarım değişikliği gereksinimlerinin nasıl değiştiğini ve tedarikçilerin bu
değişikliklerden nasıl etkilendiğini ortaya koymaktadır. Tedarikçilerin,
tasarım değişikliği gerekliliklerine karşı mevcut durumunun belirlenmesi, bu
konu hakkında bir temel oluşturma amacı taşımaktadır. Bundan sonra yapılacak
çalışmalar, daha fazla vaka analizi uygulayarak, tasarım değişikliği durumunun
en iyi şekilde yönetilmesine ve böyle bir durumda tedarikçiler ve üreticiler için etkili olan yaklaşımlara odaklanmalı;
bunları diğer sektörlere de uygulamalıdır. Tasarım değişikliği etkilerinin
belirlenmesi hem moda sektöründe çalışanların hem de araştırmacıların durumun
olumsuz etkilerini daha iyi anlamalarına ve bu olumsuz etkileri başarılı
şekilde yönetmelerine yardımcı olacaktır.

Anahtar Kelimeler

Ürün Tasarımı, Moda Endüstrisi, Tedarik Zinciri Ağı

‘INNOVATION SANS FRONTIERES’… A STUDY OF THE IMPACT OF FAST-FASHION PRODUCT DESIGN ACROSS INTERNATIONAL SUPPLY CHAINS

Öz

The main purpose of
this paper is to address the impacts of the requirements of product design
change on suppliers’ performance and to identify the strategies the suppliers
are using to overcome those impacts. An in-depth case study methodology is
applied to describe the current situation of suppliers in the context of a
design change requirements. Data are mainly collected from semi-structured
interviews. The findings of this research reveal that how design change
requirements are changed in the fashion industry, and how suppliers are
affected by these changes. The identification of the current situation of
suppliers against these design change requirements is meant for laying
foundation. Further case studies should focus on the best practices and
approaches of management of this situation and extend them to other industries.
The current identification of impacts of design change situations will help
both practitioners and researchers to better understand and manage the
situation and its negative effects.

Anahtar Kelimeler

Product Design, Fashion Industry, Supply Chain Network

Kaynakça

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