Küresel Medya İçeriği: Yunan İzleyicisinin Katılımı ve Yorumlaması

Öz

Bu araştırma, Yunanistan’daki farklı demografik gruplardan ve bölgelerden gelen izleyicilerin küresel medya içeriğiyle nasıl etkileşim kurduğunu ve bunu nasıl yorumladığını incelemeyi amaçlamaktadır. Kolay ulaşılabilirlik ve kartopu örnekleme yöntemiyle 615 vatandaş üzerinde nicel bir araştırma gerçekleştirilmiştir. Sonuçlarımız, Yunan izleyicisinin genel olarak küresel medya içeriğinin kültürel özellikleri etkilediğine inanmadığını göstermektedir. Ancak, gençler, daha az eğitimli katılımcılar ve kentsel bölgelerde yaşayanlar bu konuda oldukça hassastır. Dahası, kırsal kesimde yaşayanlar küresel medya içeriğini üretme, paylaşma, tartışma ve ondan öğrenme konusunda kentsel bölge sakinlerine göre daha az sıklıkla etkileşimde bulunmaktadır. Son olarak, kadınlar ve genç, daha eğitimli izleyiciler, küresel medya içeriğinin toplumsal tutumları şekillendirme gücüne sahip olduğuna inanarak, belirli bir kültür hakkında bilgi edinme konusunda daha fazla ilham almaktadır. Bu bulgular, medya çalışmaları alanına, özellikle farklı demografik grupların küresel medya içeriğiyle etkileşim kurma biçimlerini anlamada değerli bilgiler sunmaktadır.

Anahtar Kelimeler

• Yunan izleyicisi
• Küresel medya içeriği
• Küresel medya tüketimi
• Farklılıklar
• Demografik özellikler

Global Media Content: Engagement and Interpretation by the Greek Audience

Öz

This research aims at investigating how audiences from different demographics and regions in Greece engage in and interpret global media content. A quantitative research was conducted, using a convenience and snowball sampling of 615 citizens. Our results indicate that Greek audience primarily does not believe that global media content affects cultural characteristics. Yet the younger, less educated participants and the residents of urban areas are quite vulnerable. What is more, rural residents create, share, discuss about, and learn from global media content in a less frequent manner than urban residents. Finally, women and younger, more educated audience are more inspired to learn about a particular culture based on global media content, believing that it has the power to shape societal attitudes. These insights contribute valuable knowledge to the field of media studies, particularly in understanding the nuanced ways in which global media content is engaged with by different demographic groups.

Anahtar Kelimeler

• Greek Audience
• Global Media Content
• Global Media Consumption
• Differences
• Demographic Characteristics.

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