Araştırma Makalesi
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Teknoloji Oryantasyonu: Yeniden Değerlendirme ve Gelecek Çalışmalar için Ajanda

Yıl 2019, Sayı: 86, 25 - 55, 31.05.2019

Öz

Teknoloji oryantasyonu ile ilgili çalışmalar stratejik pazarlama yönetimi yazınında 1990’ların sonlarına doğru ortaya çıkmıştır. Yazında stratejik oryantasyonlar firma seviyesinde kültür tabanlı kavramlar olarak ele alınsa da, teknoloji oryantasyonu ampirik çalışmalarda fonksiyonel seviyede işlevselleştirilmiştir. Ayrıca, günümüz rekabetçi ortamında teknolojinin önemi giderek artarken, teknoloj oryantasyonu diğer stratejik oryantasyonlarla karşılaştırıldığında daha az ele alınan bir kavram olarak gözükmektedir. Çok az sayıda niceliksel çalışmada bir değişken olarak ele alınmış olan teknoloji oryantasyonu, hiçbir çalışmada tek başına değerlendirilmemiştir. Bu çalışmada, 1997’den itibaren yapılmış olan teknoloji oryantasyonuna ilişkin işletme alan dergilerinde yayınlanmış çalışmalar, adapte ettikleri/oluşturdukları TO ölçekleri, araştırma dizaynı ana başlıkları, hangi ilişkilerin test edilmiş olduğu ve araştırma bulguları bağlamında ele alınmış ve karşılaştırılmıştır. Dolayısıyla, bu çalışmanın amacı yazında kavramsal ve ampirik çalışmalar arasındaki boşluğu ortaya çıkarmak ve teknoloji oryantasyonunun çok boyutluluğuna ilişkin bir yapı önermektir.

Kaynakça

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Technology Orientation: A Reassessment and a Future Research Agenda

Yıl 2019, Sayı: 86, 25 - 55, 31.05.2019

Öz

Studies on technology orientation was started in the late 1990s in the strategic marketing management literature. Although strategic orientations were all recognized as firm level cultural-based terms, technology orientation was operationalized as a functional level concept in the quantitative studies. Moreover, considering the importance of technology in the new competitive era, technology orientation was understudied comparing with other strategic orientations. Just few quantitative articles include technology orientation as a variable, while none of them focuses on the concept solely. This paper summaries and compares quantitative technology orientation studies that have been published in business related refreed journals since 1997 in terms of adopted/constructed scales for measuring TO, research design headlines, which relations are tested, and which findings were reached. The gap in the literature is determined regarding to current conceptual and empirical works. Therefore, the aim of this study is to portrait the gap in the literature regarding to current conceptual and empirical works on and propose a multidimensional construct for technology orientation.

Kaynakça

  • Acar, A.Z. ve Zehir, C. (2008). Kaynak tabanlı işletme yetenekleri ölçeği geliştirilmesi ve doğrulanması. DEU Isletme Fakultesi Dergisi, 8(3), 103-131.
  • Acar, A.Z. ve Zehir, C. (2009). Development and validation of a multidimensional business capabilities measurement instrument. Journal of Transnational Management, 14(3), 215-240.
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  • Al-Ansaari, Y., Bederr, H., & Chen, C. (2015). Strategic orientation and business performance: An empirical study in the UAE context. Management Decision, 53(10): 2287-2302.
  • Aloulou, W.J. (2018). Impacts of strategic orientations on new product development and firm performances: Insights from Saudi industrial firms. European Journal of Innovation Management. Available at https://doi.org/10.1108/EJIM-05-2018-0092
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  • Yıldız, H.E., & Fey, C.F. (2010). Compatibility and unlearning in knowledge transfer in mergers and acquisitions. Scandinavian Journal of Management, 26, 448-456.
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  • Zhou, K.Z., Yim, C.K., & Tse, D.K. (2005). The effects of strategic orientations on technology- and market-based breakthrough innovations. Journal of Marketing, 69, 42-60.
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  • Zhou, K.Z., & Li, C.B. (2010). How strategic orientations influence the building of dynamic capability in emerging economies. Journal of Business Research, 63, 224-231.
Toplam 129 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Makaleler
Yazarlar

Duygu Seçkin Halaç

Yayımlanma Tarihi 31 Mayıs 2019
Gönderilme Tarihi 10 Mayıs 2018
Yayımlandığı Sayı Yıl 2019 Sayı: 86

Kaynak Göster

APA Seçkin Halaç, D. (2019). Technology Orientation: A Reassessment and a Future Research Agenda. Istanbul Management Journal(86), 25-55.
AMA Seçkin Halaç D. Technology Orientation: A Reassessment and a Future Research Agenda. Istanbul Management Journal. Mayıs 2019;(86):25-55.
Chicago Seçkin Halaç, Duygu. “Technology Orientation: A Reassessment and a Future Research Agenda”. Istanbul Management Journal, sy. 86 (Mayıs 2019): 25-55.
EndNote Seçkin Halaç D (01 Mayıs 2019) Technology Orientation: A Reassessment and a Future Research Agenda. Istanbul Management Journal 86 25–55.
IEEE D. Seçkin Halaç, “Technology Orientation: A Reassessment and a Future Research Agenda”, Istanbul Management Journal, sy. 86, ss. 25–55, Mayıs 2019.
ISNAD Seçkin Halaç, Duygu. “Technology Orientation: A Reassessment and a Future Research Agenda”. Istanbul Management Journal 86 (Mayıs 2019), 25-55.
JAMA Seçkin Halaç D. Technology Orientation: A Reassessment and a Future Research Agenda. Istanbul Management Journal. 2019;:25–55.
MLA Seçkin Halaç, Duygu. “Technology Orientation: A Reassessment and a Future Research Agenda”. Istanbul Management Journal, sy. 86, 2019, ss. 25-55.
Vancouver Seçkin Halaç D. Technology Orientation: A Reassessment and a Future Research Agenda. Istanbul Management Journal. 2019(86):25-5.