Araştırma Makalesi
BibTex RIS Kaynak Göster
Yıl 2021, Sayı: 91, 59 - 86, 29.12.2021
https://doi.org/10.26650/imj.2021.91.003

Öz

Kaynakça

  • Abdulmajid-Sallam, M.A., and Wahid, N.A. (2012). Endorser credibility effects on Yemeni male consumer’s attitudes towards advertising, brand attitude and purchase intention: the mediating role of attitude toward brand. International Business Research, 5(4), 55-66. google scholar
  • Abidin, C. (2018). Internet celebrity: Understanding fame online. (1st ed.). UK: Emerald Publishing Limited. google scholar
  • Agrawal, V. (2018, July 6). How to create high-quality content. SEJ Search Engine Journal. Retrieved from https://www.searchenginejournal.com/how-to-create-high-quality- content/254511/#close google scholar
  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. google scholar
  • Algera, P.M., & Lips-Wiersma, M. (2012). Radical authentic leadership: Co-creating the conditions under which all members of the organization can be authentic. The Leadership Quarterly, 23(1), 118-131. google scholar
  • Amos, C., Holmes, G. & Strutton, D. (2008). Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size. International Journal of Advertising, 27(2), 209-234. google scholar
  • Applbaum, R.F., & Anatol, K.W.E. (1972). The factor structure of source credibility as a function of the speaking situation. Speech Monographs, 39(3), 216-222. google scholar
  • Balaban, D.C., & Mustatea, M. (2019). Users’ Perspective on the credibility of social media influencers in Romania and Germany. Editura Comunicare.ro, 32-46. google scholar
  • Bardia, Y.H., Abed, A. & Majid, N.Z. (2011). Investigate the impact of celebrity endorsement on brand image. European Journal of Scientific Research, 58, 116-132. google scholar
  • Bearden, W.O., Netemeyer, R.G. & Teel, J.E. (1989). Measurement of Consumer Susceptibility to interpersonal influence. Journal of Consumer Research, 473-481. google scholar
  • Bearden, W.O. & Rose, R.L. (1990). Attention to social comparison Information: An individual difference factor affecting consumer conformity. Journal of Consumer Research, 461- 471. google scholar
  • Berlo, D.K., Lemert, J.B., & Mertz, R.J. (1969). Dimensions for evaluating the acceptability of message sources. Public Opinion Quarterly, 33(4), 563-576. google scholar
  • Berscheid, E. & Walster, E. (1974). Physical attractiveness, in Advances in experimental social psychology (7th ed.). New York: Academic Press. google scholar
  • Beverland, M. & Farrelly, F. J. (2010). The quest of authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes. Journal of Consumer Research, 36(5), 838-856. google scholar
  • Biswas, D., Biswas, A. & Das, N. (2006). The differential effects of celebrity and expert endorsements on consumer risk perceptions: the role of consumer knowledge. Journal of Advertising, 35(2). google scholar
  • Black, H.G. & Kelley, S.W. (2009). A storytelling perspective on online customer reviews reporting service failure and recovery. Journal of Travel & Tourism Marketing, 26(2), 169-179. google scholar
  • Booth, N. & Matic, J. A. (2011). Mapping and leveraging influencers in social media to shape corporate brand perceptions. Corporate Communications: An International Journal, 16(3), 184-191. google scholar
  • Brown, D. & Hayes, N. (2008). Influencer marketing: Who really influences your customers? (1st ed.). London: Taylor & Francis. google scholar
  • Brownlow, S. (1992). Seeing is believing: Facial appearance, Credibility, and attitude change. Journal of Nonverbal Behavior, 16, 101-115. google scholar
  • Brown, S., Kozinets, R. V. & Sherry, J. F. J. (2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, 67(3), 19-33. google scholar
  • Caldwell, C. & Dixon, R. (2010). Love, forgiveness and trust: Critical values of the modern leader. Journal of Business Ethics, 93(1), 91-101. google scholar
  • Campbell, C., & Farrell, J.R. (2020). More than meets the eye: The functional components underlying influencer marketing. Business Horizons, 63(4), 469-479. google scholar
  • Cauberghe, V., Wesenbeeck, I., De Jans, S., Hudders, L., & Ponnet, K. (2020). How adolescents use social media to cope with feelings of loneliness and anxiety during COVID-19 lockdown. Cyberpsychology, Behavior, and Social Networking. google scholar
  • Chaiken, S. (1979). Communicator physical attractiveness and persuasion. Journal of Personality and Social Psychology, 37, 1387-1397. google scholar
  • Chao, P., Wuhrer, G., & Werani, T. (2005). Celebrity and foreign brand name as moderators of country-of-origin effects. International Journal of Advertising, 42(2), 173-192. google scholar
  • Chen, H. & Zhu, Y. (2015). Social media and human need satisfaction: implications for social marketing. Business Horizons, 58, 335-345. google scholar
  • Chen, X. (2004). Being and authenticity. New York, NY: Rodopi. google scholar
  • Chetioui, Y., Benlafqih, H., & Lebdaoui, H. (2020). How fashion influencers contribute to consumers’ purchase intention. Journal of Fashion Marketing and Management, 24 (3), 361- 380. . google scholar
  • Chetioui, Y., Lebdaoui, H., & Chetioui, H. (2020). Factors influencing consumer attitudes toward online shopping: the mediating effect of trust. EuroMed Journal of Business, 1450- 2194. google scholar
  • Cheung, M.Y., Luo, C., Sia, C.L., & Chen, H. (2009). Credibility of electronic word-of-mouth: Informational and Normative determinants of on-line consumer recommendations. International Journal of Electronic Commerce, 13(4), 9-38. google scholar
  • Chi, H., Yeh, H.R. & Tsai, Y. C. (2011). The influence of perceived value on consumer purchase intention: The moderating effect of advertising endorser. Journal of International Management Studies. Retrieved from: http://www.jimsjournal.org/13%20Yi%20Ching%20Tsai.pdf. google scholar
  • Cialdini, R.B. (2007). Influence: The psychology of persuasion. New York: Harper Collins. google scholar
  • Cialdini, R.B., & Goldstein, N.J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology, 55, 591-621. google scholar
  • Csikszentmihalyi, M., (2000). The costs and benefits of consuming. Journal of Consumer Research, 27(2), 267-72. google scholar
  • Dash, G., kiefer, k., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention. Journal of Business Research, 122, 608-620. google scholar
  • Dellarocas, C. (2006). Strategic manipulation of internet opinion forums: Implications for consumers and firms. Journal of Management Science, 52(10), 1577-1593. google scholar
  • DeMers, J., (2018). The 7 biggest secrets of social media influencers. The startup. Retrieved from: The 7 Biggest Secrets of Social Media Influencers | by Jayson DeMers | The Startup | Medium google scholar
  • De Vries, L., Gensler, S. & Leeflang, P.S.H. (2012). Popularity of brand posts on brand fan pages: an ınvestigation of the effects of social media marketing. Journal oflnteractive Marketing, 26, 83-91. google scholar
  • Durmuş, B., Yurtkoru, E.S. ve Çinko, M., (2013). Sosyal bilimlerde SPSS’le veri analizi. İstanbul: Beta. google scholar
  • Edgecomb, C. (2017). Social media marketing: The importance of a two-way conversation. Impact. Retrieved from https://www.impactbnd.com/blog/social-media-marketing- the-importance-of-a-two-way-conversation google scholar
  • Eisend, M., & Langner, T. (2010). Immediate and delayed advertising effects of celebrity endorsers’ attractiveness and expertise. International Journal of Advertising, 29(4), 527-546. google scholar
  • Erdogan, B.Z. (1999). Celebrity endorsement: a literature review. Journal of Marketing Management, 41(3), 291-314. google scholar
  • Festinger, L. (1957). A theory of social comparison processes. Journal of Human Relations, 7(2), 117-140. google scholar
  • Fill, C., & Jamieson, B. (2011). Marketing communications (2nd ed.). United Kingdom: Huriot Watt University. google scholar
  • Fishbein, M. & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. MA: Addison-Wesley. google scholar
  • Flynn, R.S., Goldsmith, R.E., & Eastman, J.K. (1996). Opinion leaders and opinion seekers: Two new measurement scales. Journal of the Academy of Marketing Science. google scholar
  • Fournier, S. & Avery, J. (2011). The uninvited brand. Business Horizons, 54, 193-207. google scholar
  • Freberg, K., Freberg, L., Graham, K. & McGaughey, K. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92. google scholar
  • Gaenssle, S., & Budzinski, O. (2020). Stars in social media: new light through old windows? Journal of Media Business Studies, 1-27. google scholar
  • Gilmore, J.H., Pine, B.J. (2007). Authenticity: What consumers really want. Boston: Harvard Business School Press. google scholar
  • Glucksman, M. (2017). The rise of social media influencer marketing on lifestyle branding. Elon University, North Carolina. google scholar
  • Goyal, R. (2014). Purchase intentions of consumers towards selected luxury fashion products with special reference to Pune region. Dypatil University, India. google scholar
  • Grayson, K. & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings. Journal of Consumer Research, 31(2), 296-312. google scholar
  • Hair, J. F, Jr, Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). SEM: an introduction. Multivariate data analysis: a global perspective (7th ed., pp. 629-686). Pearson Education: Upper Saddle River. google scholar
  • Hajli, M.N. (2014). A study of the Impact of social media on consumers. International Journal of Market Research. google scholar
  • Hamilton, M., & Weiss, M. (2005). Children tell stories: Teaching and using storytelling in classrooms. Richard C. Owen Publishers. google scholar
  • Hass, R.G. (1981). Effects of source characteristics on cognitive responses in persuasion. Cognitive responses in persuasion, 141-172. google scholar
  • Hosein, N. Z. (2012). Measuring the purchase ıntention of visitors to the auto show. Journal of Management & Marketing Research. google scholar
  • Hovland, C.I., Janis, I.L., & Kelley, H.H. (1953). Communication and persuasion. New Haven, CT: Yale University Press. google scholar
  • Hudders, L., De Jans, S., & De Veirman, M. (2020). The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers. International Journal of Advertising, 4. google scholar
  • Ilicic, J. & Webster, C.M. (2014). Investigating consumer-brand relational authenticity. Journal of Brand Management. 21(4), 342-363. google scholar
  • Ioanid, A., Militaru, G. & Mihai, P. (2015). Social media strategies for organizations using influencers’ power. European Scientific Journal. google scholar
  • Kang, Y.S., & Herr, P.M. (2006). Beauty and the beholder: Toward an integrative model of communication source effects. Journal of Consumer Research, 33(1), 123-130. google scholar
  • Kaplan, A.M. & Haenlein, M. (2010). Users of the world unite! The challenges and opportunities of social media. Business Horizons, 53, 59-68. google scholar
  • Kay, S., Mulcahy, R., & Parkinson, J. (2020). When less is more: the impact of macro and micro social media influencers’ disclosure. Journal of Marketing Management, 36(3-4), 248-278. google scholar
  • Kelman, H. C. (1961). Processes of opinion change. Public Opinion Quarterly, 25, 57-78. google scholar
  • Ki, C.C., & Kim, Y. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers; desire to mimic. Journal of Psychology and Marketing. google scholar
  • Kozinet, R.V., Valck, K.D., Wojnicki, A.C. & Wilner, S.J.S. (2010). Networked narratives: understanding word-of-mouth marketing in online communities. Journal of Marketing, 74, 71-89. google scholar
  • Labrecque, L.I., Markos, E. & Milne, G.R. (2011). Online personal branding: Processes, challenges, and implications. Journal of Interactive Marketing, 25(1), 37-50. google scholar
  • Lafferty, B.A., Goldsmith, R.E., Newell, S.J. (2002). The dual Credibility Model: The influence of corporate and endorser credibility on Attitudes and purchase intentions. Journal of Marketing Theory and Practice, 10(3), 1-11. google scholar
  • Lee, K.T., & Koo, D.M. (2015). Evaluating right versus just evaluating online consumer reviews. Journal of Computers in Human Behaviors, 45, 316-327. google scholar
  • Lee, S., & Kim, E. (2020). Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post. Journal of Global Fashion Marketing, 11(3), 232-249. google scholar
  • Leeuwen, M, V., Veling, H., Baaren, R.B.V. & Dijksterhuis, A. (2009). The influence of facial attractiveness on imitation. Journal ofExperimental Social Psychology, 45, 1295-1298. google scholar
  • Leib, R. (2012). Content marketing: How to think like a publisher—how to use content to market online and in social media. Que Publishing. google scholar
  • Leigh, T.W., Peters, C. & Shelton, J. (2006). The consumer quest for authenticity: The multiplicity of meanings within the mg subculture of consumption. Journal of the Academy of Marketing Science, 34, 481-493. google scholar
  • Liengpradit, P., Sinthupinyo, S., and Anuntavoranich, P. (2014). A Conceptual Framework for Identify Specific Influencer on Social Network. International Journal of the Computer, the Internet and Management, 22(2), 33-40. google scholar
  • Lim, J.X., Radzol, A.R.M., Cheah, J. H. & Wong, M.W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7. google scholar
  • Loroz, P.S. & Braig, B.M. (2015). Consumer attachments to human brands: The Oprah effect. Psychology & Marketing, 32(7), 751-763. google scholar
  • Marwick, A.E., & Boyd, D. (2010). I tweet honestly, I tweet passionately: Twitter users, Context collapse, and the imagined audience. Journal ofNew Media and Society, 13(1), 114-133. google scholar
  • Maslow, A. H., (1987). Motivation and personality (3rd ed.). New York: Harper Collins. google scholar
  • Mavrck. (2015). 4 key difference between social influencers vs. brand ambassadors. Retrieved from http://www.mavrck.co/4-key-differences-between-social-influencers-vs- brand-ambassadors/ google scholar
  • Mayrhofer, M., Matthes, J., Einwiller, S., & Naderer, B. (2020). User generated content presenting brands on social media increases young adults’ purchase intention. International Journal of Advertising, 39(1), 166-186. google scholar
  • McCroskey, J.C. (1966). Scales for the measurements of ethos. Speech Monographs, 33(1), 65-72. google scholar
  • McGinnes, E. & Ward, C. (1980). Better liked than right: trustworthiness and expertise in credibility. Personality and Social Psychology Bulletin, 6, 467-472. google scholar
  • McLeod, S. (2018). Maslow’s hierarchy of needs. Simply Psychology. Retrieved from https://www. simplypsychology.org/maslow.html. google scholar
  • Mill, J., & Aronson, E. (1965). Opinion change as a function of the communicator’s attractiveness and desire to influence. Journal of Personality and Social Psychology, 1(2), 173-177. google scholar
  • Molleda, J.C. (2010). Authenticity and the construct’s dimensions in public relations and communication research. Journal of Communication Management, 14(3). google scholar
  • Moulard, J.G., Garrity, C.P., and Rice, D.H. (2015). What makes a human brand authentic? Identifying the antecedents of celebrity authenticity. Journal ofPsychology andMarketing, 32(2), 173-186. google scholar
  • Moulard, J.G., Raggio, R.D. & Folse, J.A.G. (2016). Brand authenticity: Testing the antecedents and outcomes of brand management’s passion for its products. Psychology & Marketing, 33(6), 421-436. google scholar
  • Moulard, J. G., Rice, D. H., Garrity, C. P. & Mangus, S. M. (2014). Artist authenticity: How artists’ passion and commitment shape consumers’ perceptions and behavioral intentions across genders. Journal ofPsychology & Marketing, 31(8), 576-590. google scholar
  • Munnukka, J., Uusitalo, O., & Toivonen, H. (2016). Credibility of a peer endorser and advertising effectiveness. Journal of Consumer Marketing, 33 (3). google scholar
  • Napoli, J., Dickinson, S.J. & Beverland, M.B. (2016). The brand authenticity continuum: strategic approaches for building value. Journal ofMarketing Management, 23(13-14), 1201- 1229. google scholar
  • Napoli, J., Dickinson, S.J., Beverland, M.B., & Farrelly, F. (2014). Measuring consumer-based brand authenticity. Journal ofBusiness Research, 67(6), 1090-1098. google scholar
  • Norwood, G., 1999, Maslow’s hierarchy of needs: The Truth Vectors (Part I). Retrieved from http:// www.deepermind.com/20maslow.html google scholar
  • Ohanian, R. (1991). The Impact of celebrity spokespersons’ perceived image on customers’ intention to purchase. Journal ofAdvertising Research, 31(1), 46-54. google scholar
  • Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorser’s perceived expertise, trustworthiness, and attractiveness. Journal ofAdvertising, 19(3), 39- 52. google scholar
  • Park, H., & Kim, Y.K. (2008). The role of social network websites in the consumer-brand relationship. Journal ofRetailing and Consumer Services, 21(4), 460-467. google scholar
  • Patterson, I. (2007). Information sources used by older adults for decision-making about tourist and travel destinations. International Journal of Consumer Studies, 31(5), 528-53. google scholar
  • Payne, A., Storbacka, K., Frow, P. & Knox, S. (2008). Co-creating brands: Diagnosing and designing the relationship experience. Journal ofBusiness Research, 62, 379-389. google scholar
  • Podsakoff, M.P., Mackenize, S.B., Lee, J.Y., & Podsakoff, N.P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879-903. google scholar
  • Pornpitakpan, C. (2004). The persuasiveness of source credibility: A critical review of five decades’ evidence. Journal ofApplied Social Psychology, 34, 243-281. google scholar
  • Poyry, E., Pelkonen, M., Naumanen, E., & Laaksonen, S.M. (2019). A call for authenticity: Audience responses to social media influencer endorsements in strategic communication. International Journal for Strategic Communication, 13(4), 336-351. google scholar
  • Pulizzi, J. (2014). Epic content marketing: How to tell a different story, break through the clutter, and win more costumer by marketing less. McGraw-Hill Education. google scholar
  • Pulizzi, J. (2012). The rise of storytelling as the new marketing. Publishing Research Quarterly, 28, 116-123. google scholar
  • Rashotte, L. (2011). Social influence. Concise Blackwell encyclopedia of sociology. Oxford: Blackwell Publishing. google scholar
  • Sammis, K., Lincoln, C. & Pomponi, S. (2015). Influencer marketing for dummies. John Wiley & Sons. google scholar
  • Schiffman, L., & Kanuk, L. (2010). Consumer Behavior (10th ed.). Pearson. google scholar
  • Scott, D.M. (2015). The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly (4th ed.). New Jersey: John Wiley & Sons Inc. google scholar
  • Sertoglu, A.E., Catli, O. & Korkmaz, S. (2014). Examining the effect of endorser credibility on the consumers' buying intentions: an empirical study in Turkey. International Review ofManagement and Marketing, 4(1), 66-77. google scholar
  • Smith, A., Fischer, E., & Yongjian, C. (2012). How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing, 26, 102- 113. google scholar
  • Smith, R.G. (1973). Source credibility context effects. Speech Monographs, 40, 303-309. google scholar
  • Solomon, M.R. (1995). Consumer behaviour (3rd ed.). Prentice Hall Stayman. google scholar
  • Solomon, M.R. (1983). The differential investment of mental effort in learning from different sources. Educational Psychologist, 18(1), 42-50. google scholar
  • Spiggle, S., Nguyen, H.T. & Caravella, M. (2012). More than fit: Brand extension authenticity. Journal of Marketing Research, 49(6), 967-983. google scholar
  • Stern, B.B. (1994). A Revised Communication Model for Advertising: Multiple Dimensions of the Source, the Message, and the Recipient. Journal of Advertising, 23(2), 5-15. google scholar
  • Stewart, D.W., & Pavlou, P.A. (2002). From consumer response to active consumer: Measuring the effectiveness of Interactive Media. Journal of the Academy of Marketing Science. google scholar
  • Sussman, B. (2015). Influencers vs. ambassadors vs. advocates: Stop the confusion! Retrieved from https://www.entrepreneur.com/article/249947 google scholar
  • Tang, Y., Fang, E. & Wang, F. (2014). Is neutral really neutral? The effects of neutral user generated content on product sales. Journal of Marketing, 78, 41-58. google scholar
  • Tapinfluence Research. (2016). The ultimate list of influencer marketing statistics. Retrieved from https://www.tapinfluence.com/influencer-marketing-statistics/ google scholar
  • Tedeschi, J.T., Schlenker, B. & Bonoma, T. (1973). Conflict, power, and games. Chicago: Aldine. google scholar
  • Thomson, M., MacInnis, D.J. & Park, C.W. (2005). The ties that bind: Measuring the strength of consumers’ emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77-91. google scholar
  • Tikkanen, H., Hietanen, J., Henttonen, T., & Rokka, J. (2009). Exploring virtual worlds: success factors in virtual world marketing. Journal of Management Decision, 47(8). google scholar
  • Till, B.D. & Busler, M. (2000). The match-up hypothesis: physical attractiveness, expertise, and the role of fit on brand attitude, purchase ıntentions, and brand beliefs. Journal of Advertising, 29(3), 1-13. google scholar
  • Van der Waldt, D., Van Loggerenberg, M. & Wehmeyer, L. (2009). Celebrity endorsements versus created spokespersons in advertising: a survey among students. The South African Journal of Economic and Management Sciences, 12(1), 110-114. google scholar
  • Vollendroek, W., de Varies, S., Constantinides, E., & Kommers, P. (2014). Identification of influence in social media communities. International Journal of Web Based Communities, 10(3). google scholar
  • Vineyard, C.L. (2014). The relationship between fashion blogs and intention to purchase and word of mouth behavior. Retrieved from http://digitalcommons.unl.edu/textilesdiss/4 google scholar
  • Westerman, D., Spence, P. R., & Van Der Heide, B. (2012). A social network as information: The effect of system generated reports of connectedness on credibility on Twitter. Computers in Human Behavior, 28(1), 199-206. google scholar
  • Whitehead, A.N. (1968). Modes of thoughts. Canada: Collier-Macmillan Ltd. google scholar
  • Wood, W., & Hayes, T. (2012). Social influence on consumer decisions: Motives, Modes, and consequences. Journal of Consumer Psychology, 22(3), 324-328. google scholar
  • Zhu, Y.Q., & Chen, H.G. (2015). Social media and human need satisfaction: Implications for social media marketing. Business Horizons, 58(3), 335-345. google scholar

An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions

Yıl 2021, Sayı: 91, 59 - 86, 29.12.2021
https://doi.org/10.26650/imj.2021.91.003

Öz

Social media influencer marketing is a new phenomenon in the digital world. It has seen a tremendous and exponential growth, reached a critical mass audience and changed from an obscure marketing tactic to a successful marketing strategy. Therefore, social media influencers and their impact on consumers’ purchase decisions have become highly relevant to marketing scholars and professionals. Previous research on influencer marketing mainly concentrates on either source, message or recipient perspectives and elaborates on the effects of influencer marketing on brands and on followers by examining the characteristics of the Social Media Influencers (SMIs) and their posts as well as the motivations and effects experienced by the consumers. However, those studies lack a comprehensive perspective, which combines all these aspects of influencer marketing and considers their influence on consumers’ purchase intention. This research aims to address this gap in the literature and examines the influence of (1) influencer-related factors (authenticity, attractiveness, trustworthiness and expertise), (2) content-related factors (consistency, quality and interactivity) and (3) follower-related factors (social, ego and self-actualization needs) on followers’ purchase intentions. Results indicate that an influencer’s authenticity and trustworthiness along with the followers’ ego needs are significantly shaping purchase intentions. Theoretical and practical implications are discussed at the end.

Kaynakça

  • Abdulmajid-Sallam, M.A., and Wahid, N.A. (2012). Endorser credibility effects on Yemeni male consumer’s attitudes towards advertising, brand attitude and purchase intention: the mediating role of attitude toward brand. International Business Research, 5(4), 55-66. google scholar
  • Abidin, C. (2018). Internet celebrity: Understanding fame online. (1st ed.). UK: Emerald Publishing Limited. google scholar
  • Agrawal, V. (2018, July 6). How to create high-quality content. SEJ Search Engine Journal. Retrieved from https://www.searchenginejournal.com/how-to-create-high-quality- content/254511/#close google scholar
  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. google scholar
  • Algera, P.M., & Lips-Wiersma, M. (2012). Radical authentic leadership: Co-creating the conditions under which all members of the organization can be authentic. The Leadership Quarterly, 23(1), 118-131. google scholar
  • Amos, C., Holmes, G. & Strutton, D. (2008). Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size. International Journal of Advertising, 27(2), 209-234. google scholar
  • Applbaum, R.F., & Anatol, K.W.E. (1972). The factor structure of source credibility as a function of the speaking situation. Speech Monographs, 39(3), 216-222. google scholar
  • Balaban, D.C., & Mustatea, M. (2019). Users’ Perspective on the credibility of social media influencers in Romania and Germany. Editura Comunicare.ro, 32-46. google scholar
  • Bardia, Y.H., Abed, A. & Majid, N.Z. (2011). Investigate the impact of celebrity endorsement on brand image. European Journal of Scientific Research, 58, 116-132. google scholar
  • Bearden, W.O., Netemeyer, R.G. & Teel, J.E. (1989). Measurement of Consumer Susceptibility to interpersonal influence. Journal of Consumer Research, 473-481. google scholar
  • Bearden, W.O. & Rose, R.L. (1990). Attention to social comparison Information: An individual difference factor affecting consumer conformity. Journal of Consumer Research, 461- 471. google scholar
  • Berlo, D.K., Lemert, J.B., & Mertz, R.J. (1969). Dimensions for evaluating the acceptability of message sources. Public Opinion Quarterly, 33(4), 563-576. google scholar
  • Berscheid, E. & Walster, E. (1974). Physical attractiveness, in Advances in experimental social psychology (7th ed.). New York: Academic Press. google scholar
  • Beverland, M. & Farrelly, F. J. (2010). The quest of authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes. Journal of Consumer Research, 36(5), 838-856. google scholar
  • Biswas, D., Biswas, A. & Das, N. (2006). The differential effects of celebrity and expert endorsements on consumer risk perceptions: the role of consumer knowledge. Journal of Advertising, 35(2). google scholar
  • Black, H.G. & Kelley, S.W. (2009). A storytelling perspective on online customer reviews reporting service failure and recovery. Journal of Travel & Tourism Marketing, 26(2), 169-179. google scholar
  • Booth, N. & Matic, J. A. (2011). Mapping and leveraging influencers in social media to shape corporate brand perceptions. Corporate Communications: An International Journal, 16(3), 184-191. google scholar
  • Brown, D. & Hayes, N. (2008). Influencer marketing: Who really influences your customers? (1st ed.). London: Taylor & Francis. google scholar
  • Brownlow, S. (1992). Seeing is believing: Facial appearance, Credibility, and attitude change. Journal of Nonverbal Behavior, 16, 101-115. google scholar
  • Brown, S., Kozinets, R. V. & Sherry, J. F. J. (2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, 67(3), 19-33. google scholar
  • Caldwell, C. & Dixon, R. (2010). Love, forgiveness and trust: Critical values of the modern leader. Journal of Business Ethics, 93(1), 91-101. google scholar
  • Campbell, C., & Farrell, J.R. (2020). More than meets the eye: The functional components underlying influencer marketing. Business Horizons, 63(4), 469-479. google scholar
  • Cauberghe, V., Wesenbeeck, I., De Jans, S., Hudders, L., & Ponnet, K. (2020). How adolescents use social media to cope with feelings of loneliness and anxiety during COVID-19 lockdown. Cyberpsychology, Behavior, and Social Networking. google scholar
  • Chaiken, S. (1979). Communicator physical attractiveness and persuasion. Journal of Personality and Social Psychology, 37, 1387-1397. google scholar
  • Chao, P., Wuhrer, G., & Werani, T. (2005). Celebrity and foreign brand name as moderators of country-of-origin effects. International Journal of Advertising, 42(2), 173-192. google scholar
  • Chen, H. & Zhu, Y. (2015). Social media and human need satisfaction: implications for social marketing. Business Horizons, 58, 335-345. google scholar
  • Chen, X. (2004). Being and authenticity. New York, NY: Rodopi. google scholar
  • Chetioui, Y., Benlafqih, H., & Lebdaoui, H. (2020). How fashion influencers contribute to consumers’ purchase intention. Journal of Fashion Marketing and Management, 24 (3), 361- 380. . google scholar
  • Chetioui, Y., Lebdaoui, H., & Chetioui, H. (2020). Factors influencing consumer attitudes toward online shopping: the mediating effect of trust. EuroMed Journal of Business, 1450- 2194. google scholar
  • Cheung, M.Y., Luo, C., Sia, C.L., & Chen, H. (2009). Credibility of electronic word-of-mouth: Informational and Normative determinants of on-line consumer recommendations. International Journal of Electronic Commerce, 13(4), 9-38. google scholar
  • Chi, H., Yeh, H.R. & Tsai, Y. C. (2011). The influence of perceived value on consumer purchase intention: The moderating effect of advertising endorser. Journal of International Management Studies. Retrieved from: http://www.jimsjournal.org/13%20Yi%20Ching%20Tsai.pdf. google scholar
  • Cialdini, R.B. (2007). Influence: The psychology of persuasion. New York: Harper Collins. google scholar
  • Cialdini, R.B., & Goldstein, N.J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology, 55, 591-621. google scholar
  • Csikszentmihalyi, M., (2000). The costs and benefits of consuming. Journal of Consumer Research, 27(2), 267-72. google scholar
  • Dash, G., kiefer, k., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention. Journal of Business Research, 122, 608-620. google scholar
  • Dellarocas, C. (2006). Strategic manipulation of internet opinion forums: Implications for consumers and firms. Journal of Management Science, 52(10), 1577-1593. google scholar
  • DeMers, J., (2018). The 7 biggest secrets of social media influencers. The startup. Retrieved from: The 7 Biggest Secrets of Social Media Influencers | by Jayson DeMers | The Startup | Medium google scholar
  • De Vries, L., Gensler, S. & Leeflang, P.S.H. (2012). Popularity of brand posts on brand fan pages: an ınvestigation of the effects of social media marketing. Journal oflnteractive Marketing, 26, 83-91. google scholar
  • Durmuş, B., Yurtkoru, E.S. ve Çinko, M., (2013). Sosyal bilimlerde SPSS’le veri analizi. İstanbul: Beta. google scholar
  • Edgecomb, C. (2017). Social media marketing: The importance of a two-way conversation. Impact. Retrieved from https://www.impactbnd.com/blog/social-media-marketing- the-importance-of-a-two-way-conversation google scholar
  • Eisend, M., & Langner, T. (2010). Immediate and delayed advertising effects of celebrity endorsers’ attractiveness and expertise. International Journal of Advertising, 29(4), 527-546. google scholar
  • Erdogan, B.Z. (1999). Celebrity endorsement: a literature review. Journal of Marketing Management, 41(3), 291-314. google scholar
  • Festinger, L. (1957). A theory of social comparison processes. Journal of Human Relations, 7(2), 117-140. google scholar
  • Fill, C., & Jamieson, B. (2011). Marketing communications (2nd ed.). United Kingdom: Huriot Watt University. google scholar
  • Fishbein, M. & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. MA: Addison-Wesley. google scholar
  • Flynn, R.S., Goldsmith, R.E., & Eastman, J.K. (1996). Opinion leaders and opinion seekers: Two new measurement scales. Journal of the Academy of Marketing Science. google scholar
  • Fournier, S. & Avery, J. (2011). The uninvited brand. Business Horizons, 54, 193-207. google scholar
  • Freberg, K., Freberg, L., Graham, K. & McGaughey, K. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92. google scholar
  • Gaenssle, S., & Budzinski, O. (2020). Stars in social media: new light through old windows? Journal of Media Business Studies, 1-27. google scholar
  • Gilmore, J.H., Pine, B.J. (2007). Authenticity: What consumers really want. Boston: Harvard Business School Press. google scholar
  • Glucksman, M. (2017). The rise of social media influencer marketing on lifestyle branding. Elon University, North Carolina. google scholar
  • Goyal, R. (2014). Purchase intentions of consumers towards selected luxury fashion products with special reference to Pune region. Dypatil University, India. google scholar
  • Grayson, K. & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings. Journal of Consumer Research, 31(2), 296-312. google scholar
  • Hair, J. F, Jr, Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). SEM: an introduction. Multivariate data analysis: a global perspective (7th ed., pp. 629-686). Pearson Education: Upper Saddle River. google scholar
  • Hajli, M.N. (2014). A study of the Impact of social media on consumers. International Journal of Market Research. google scholar
  • Hamilton, M., & Weiss, M. (2005). Children tell stories: Teaching and using storytelling in classrooms. Richard C. Owen Publishers. google scholar
  • Hass, R.G. (1981). Effects of source characteristics on cognitive responses in persuasion. Cognitive responses in persuasion, 141-172. google scholar
  • Hosein, N. Z. (2012). Measuring the purchase ıntention of visitors to the auto show. Journal of Management & Marketing Research. google scholar
  • Hovland, C.I., Janis, I.L., & Kelley, H.H. (1953). Communication and persuasion. New Haven, CT: Yale University Press. google scholar
  • Hudders, L., De Jans, S., & De Veirman, M. (2020). The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers. International Journal of Advertising, 4. google scholar
  • Ilicic, J. & Webster, C.M. (2014). Investigating consumer-brand relational authenticity. Journal of Brand Management. 21(4), 342-363. google scholar
  • Ioanid, A., Militaru, G. & Mihai, P. (2015). Social media strategies for organizations using influencers’ power. European Scientific Journal. google scholar
  • Kang, Y.S., & Herr, P.M. (2006). Beauty and the beholder: Toward an integrative model of communication source effects. Journal of Consumer Research, 33(1), 123-130. google scholar
  • Kaplan, A.M. & Haenlein, M. (2010). Users of the world unite! The challenges and opportunities of social media. Business Horizons, 53, 59-68. google scholar
  • Kay, S., Mulcahy, R., & Parkinson, J. (2020). When less is more: the impact of macro and micro social media influencers’ disclosure. Journal of Marketing Management, 36(3-4), 248-278. google scholar
  • Kelman, H. C. (1961). Processes of opinion change. Public Opinion Quarterly, 25, 57-78. google scholar
  • Ki, C.C., & Kim, Y. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers; desire to mimic. Journal of Psychology and Marketing. google scholar
  • Kozinet, R.V., Valck, K.D., Wojnicki, A.C. & Wilner, S.J.S. (2010). Networked narratives: understanding word-of-mouth marketing in online communities. Journal of Marketing, 74, 71-89. google scholar
  • Labrecque, L.I., Markos, E. & Milne, G.R. (2011). Online personal branding: Processes, challenges, and implications. Journal of Interactive Marketing, 25(1), 37-50. google scholar
  • Lafferty, B.A., Goldsmith, R.E., Newell, S.J. (2002). The dual Credibility Model: The influence of corporate and endorser credibility on Attitudes and purchase intentions. Journal of Marketing Theory and Practice, 10(3), 1-11. google scholar
  • Lee, K.T., & Koo, D.M. (2015). Evaluating right versus just evaluating online consumer reviews. Journal of Computers in Human Behaviors, 45, 316-327. google scholar
  • Lee, S., & Kim, E. (2020). Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post. Journal of Global Fashion Marketing, 11(3), 232-249. google scholar
  • Leeuwen, M, V., Veling, H., Baaren, R.B.V. & Dijksterhuis, A. (2009). The influence of facial attractiveness on imitation. Journal ofExperimental Social Psychology, 45, 1295-1298. google scholar
  • Leib, R. (2012). Content marketing: How to think like a publisher—how to use content to market online and in social media. Que Publishing. google scholar
  • Leigh, T.W., Peters, C. & Shelton, J. (2006). The consumer quest for authenticity: The multiplicity of meanings within the mg subculture of consumption. Journal of the Academy of Marketing Science, 34, 481-493. google scholar
  • Liengpradit, P., Sinthupinyo, S., and Anuntavoranich, P. (2014). A Conceptual Framework for Identify Specific Influencer on Social Network. International Journal of the Computer, the Internet and Management, 22(2), 33-40. google scholar
  • Lim, J.X., Radzol, A.R.M., Cheah, J. H. & Wong, M.W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7. google scholar
  • Loroz, P.S. & Braig, B.M. (2015). Consumer attachments to human brands: The Oprah effect. Psychology & Marketing, 32(7), 751-763. google scholar
  • Marwick, A.E., & Boyd, D. (2010). I tweet honestly, I tweet passionately: Twitter users, Context collapse, and the imagined audience. Journal ofNew Media and Society, 13(1), 114-133. google scholar
  • Maslow, A. H., (1987). Motivation and personality (3rd ed.). New York: Harper Collins. google scholar
  • Mavrck. (2015). 4 key difference between social influencers vs. brand ambassadors. Retrieved from http://www.mavrck.co/4-key-differences-between-social-influencers-vs- brand-ambassadors/ google scholar
  • Mayrhofer, M., Matthes, J., Einwiller, S., & Naderer, B. (2020). User generated content presenting brands on social media increases young adults’ purchase intention. International Journal of Advertising, 39(1), 166-186. google scholar
  • McCroskey, J.C. (1966). Scales for the measurements of ethos. Speech Monographs, 33(1), 65-72. google scholar
  • McGinnes, E. & Ward, C. (1980). Better liked than right: trustworthiness and expertise in credibility. Personality and Social Psychology Bulletin, 6, 467-472. google scholar
  • McLeod, S. (2018). Maslow’s hierarchy of needs. Simply Psychology. Retrieved from https://www. simplypsychology.org/maslow.html. google scholar
  • Mill, J., & Aronson, E. (1965). Opinion change as a function of the communicator’s attractiveness and desire to influence. Journal of Personality and Social Psychology, 1(2), 173-177. google scholar
  • Molleda, J.C. (2010). Authenticity and the construct’s dimensions in public relations and communication research. Journal of Communication Management, 14(3). google scholar
  • Moulard, J.G., Garrity, C.P., and Rice, D.H. (2015). What makes a human brand authentic? Identifying the antecedents of celebrity authenticity. Journal ofPsychology andMarketing, 32(2), 173-186. google scholar
  • Moulard, J.G., Raggio, R.D. & Folse, J.A.G. (2016). Brand authenticity: Testing the antecedents and outcomes of brand management’s passion for its products. Psychology & Marketing, 33(6), 421-436. google scholar
  • Moulard, J. G., Rice, D. H., Garrity, C. P. & Mangus, S. M. (2014). Artist authenticity: How artists’ passion and commitment shape consumers’ perceptions and behavioral intentions across genders. Journal ofPsychology & Marketing, 31(8), 576-590. google scholar
  • Munnukka, J., Uusitalo, O., & Toivonen, H. (2016). Credibility of a peer endorser and advertising effectiveness. Journal of Consumer Marketing, 33 (3). google scholar
  • Napoli, J., Dickinson, S.J. & Beverland, M.B. (2016). The brand authenticity continuum: strategic approaches for building value. Journal ofMarketing Management, 23(13-14), 1201- 1229. google scholar
  • Napoli, J., Dickinson, S.J., Beverland, M.B., & Farrelly, F. (2014). Measuring consumer-based brand authenticity. Journal ofBusiness Research, 67(6), 1090-1098. google scholar
  • Norwood, G., 1999, Maslow’s hierarchy of needs: The Truth Vectors (Part I). Retrieved from http:// www.deepermind.com/20maslow.html google scholar
  • Ohanian, R. (1991). The Impact of celebrity spokespersons’ perceived image on customers’ intention to purchase. Journal ofAdvertising Research, 31(1), 46-54. google scholar
  • Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorser’s perceived expertise, trustworthiness, and attractiveness. Journal ofAdvertising, 19(3), 39- 52. google scholar
  • Park, H., & Kim, Y.K. (2008). The role of social network websites in the consumer-brand relationship. Journal ofRetailing and Consumer Services, 21(4), 460-467. google scholar
  • Patterson, I. (2007). Information sources used by older adults for decision-making about tourist and travel destinations. International Journal of Consumer Studies, 31(5), 528-53. google scholar
  • Payne, A., Storbacka, K., Frow, P. & Knox, S. (2008). Co-creating brands: Diagnosing and designing the relationship experience. Journal ofBusiness Research, 62, 379-389. google scholar
  • Podsakoff, M.P., Mackenize, S.B., Lee, J.Y., & Podsakoff, N.P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879-903. google scholar
  • Pornpitakpan, C. (2004). The persuasiveness of source credibility: A critical review of five decades’ evidence. Journal ofApplied Social Psychology, 34, 243-281. google scholar
  • Poyry, E., Pelkonen, M., Naumanen, E., & Laaksonen, S.M. (2019). A call for authenticity: Audience responses to social media influencer endorsements in strategic communication. International Journal for Strategic Communication, 13(4), 336-351. google scholar
  • Pulizzi, J. (2014). Epic content marketing: How to tell a different story, break through the clutter, and win more costumer by marketing less. McGraw-Hill Education. google scholar
  • Pulizzi, J. (2012). The rise of storytelling as the new marketing. Publishing Research Quarterly, 28, 116-123. google scholar
  • Rashotte, L. (2011). Social influence. Concise Blackwell encyclopedia of sociology. Oxford: Blackwell Publishing. google scholar
  • Sammis, K., Lincoln, C. & Pomponi, S. (2015). Influencer marketing for dummies. John Wiley & Sons. google scholar
  • Schiffman, L., & Kanuk, L. (2010). Consumer Behavior (10th ed.). Pearson. google scholar
  • Scott, D.M. (2015). The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly (4th ed.). New Jersey: John Wiley & Sons Inc. google scholar
  • Sertoglu, A.E., Catli, O. & Korkmaz, S. (2014). Examining the effect of endorser credibility on the consumers' buying intentions: an empirical study in Turkey. International Review ofManagement and Marketing, 4(1), 66-77. google scholar
  • Smith, A., Fischer, E., & Yongjian, C. (2012). How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing, 26, 102- 113. google scholar
  • Smith, R.G. (1973). Source credibility context effects. Speech Monographs, 40, 303-309. google scholar
  • Solomon, M.R. (1995). Consumer behaviour (3rd ed.). Prentice Hall Stayman. google scholar
  • Solomon, M.R. (1983). The differential investment of mental effort in learning from different sources. Educational Psychologist, 18(1), 42-50. google scholar
  • Spiggle, S., Nguyen, H.T. & Caravella, M. (2012). More than fit: Brand extension authenticity. Journal of Marketing Research, 49(6), 967-983. google scholar
  • Stern, B.B. (1994). A Revised Communication Model for Advertising: Multiple Dimensions of the Source, the Message, and the Recipient. Journal of Advertising, 23(2), 5-15. google scholar
  • Stewart, D.W., & Pavlou, P.A. (2002). From consumer response to active consumer: Measuring the effectiveness of Interactive Media. Journal of the Academy of Marketing Science. google scholar
  • Sussman, B. (2015). Influencers vs. ambassadors vs. advocates: Stop the confusion! Retrieved from https://www.entrepreneur.com/article/249947 google scholar
  • Tang, Y., Fang, E. & Wang, F. (2014). Is neutral really neutral? The effects of neutral user generated content on product sales. Journal of Marketing, 78, 41-58. google scholar
  • Tapinfluence Research. (2016). The ultimate list of influencer marketing statistics. Retrieved from https://www.tapinfluence.com/influencer-marketing-statistics/ google scholar
  • Tedeschi, J.T., Schlenker, B. & Bonoma, T. (1973). Conflict, power, and games. Chicago: Aldine. google scholar
  • Thomson, M., MacInnis, D.J. & Park, C.W. (2005). The ties that bind: Measuring the strength of consumers’ emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77-91. google scholar
  • Tikkanen, H., Hietanen, J., Henttonen, T., & Rokka, J. (2009). Exploring virtual worlds: success factors in virtual world marketing. Journal of Management Decision, 47(8). google scholar
  • Till, B.D. & Busler, M. (2000). The match-up hypothesis: physical attractiveness, expertise, and the role of fit on brand attitude, purchase ıntentions, and brand beliefs. Journal of Advertising, 29(3), 1-13. google scholar
  • Van der Waldt, D., Van Loggerenberg, M. & Wehmeyer, L. (2009). Celebrity endorsements versus created spokespersons in advertising: a survey among students. The South African Journal of Economic and Management Sciences, 12(1), 110-114. google scholar
  • Vollendroek, W., de Varies, S., Constantinides, E., & Kommers, P. (2014). Identification of influence in social media communities. International Journal of Web Based Communities, 10(3). google scholar
  • Vineyard, C.L. (2014). The relationship between fashion blogs and intention to purchase and word of mouth behavior. Retrieved from http://digitalcommons.unl.edu/textilesdiss/4 google scholar
  • Westerman, D., Spence, P. R., & Van Der Heide, B. (2012). A social network as information: The effect of system generated reports of connectedness on credibility on Twitter. Computers in Human Behavior, 28(1), 199-206. google scholar
  • Whitehead, A.N. (1968). Modes of thoughts. Canada: Collier-Macmillan Ltd. google scholar
  • Wood, W., & Hayes, T. (2012). Social influence on consumer decisions: Motives, Modes, and consequences. Journal of Consumer Psychology, 22(3), 324-328. google scholar
  • Zhu, Y.Q., & Chen, H.G. (2015). Social media and human need satisfaction: Implications for social media marketing. Business Horizons, 58(3), 335-345. google scholar
Toplam 130 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular İşletme
Bölüm Makaleler
Yazarlar

Sarra Daimi 0000-0002-4266-0774

Aslı Tolunay 0000-0003-3856-8518

Yayımlanma Tarihi 29 Aralık 2021
Gönderilme Tarihi 18 Mart 2021
Yayımlandığı Sayı Yıl 2021 Sayı: 91

Kaynak Göster

APA Daimi, S., & Tolunay, A. (2021). An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions. Istanbul Management Journal(91), 59-86. https://doi.org/10.26650/imj.2021.91.003
AMA Daimi S, Tolunay A. An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions. Istanbul Management Journal. Aralık 2021;(91):59-86. doi:10.26650/imj.2021.91.003
Chicago Daimi, Sarra, ve Aslı Tolunay. “An Empirical Investigation on Influencer Marketing: The Impact of Content-Related, Follower-Related and Influencer-Related Factors on Consumers’ Purchase Intentions”. Istanbul Management Journal, sy. 91 (Aralık 2021): 59-86. https://doi.org/10.26650/imj.2021.91.003.
EndNote Daimi S, Tolunay A (01 Aralık 2021) An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions. Istanbul Management Journal 91 59–86.
IEEE S. Daimi ve A. Tolunay, “An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions”, Istanbul Management Journal, sy. 91, ss. 59–86, Aralık 2021, doi: 10.26650/imj.2021.91.003.
ISNAD Daimi, Sarra - Tolunay, Aslı. “An Empirical Investigation on Influencer Marketing: The Impact of Content-Related, Follower-Related and Influencer-Related Factors on Consumers’ Purchase Intentions”. Istanbul Management Journal 91 (Aralık 2021), 59-86. https://doi.org/10.26650/imj.2021.91.003.
JAMA Daimi S, Tolunay A. An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions. Istanbul Management Journal. 2021;:59–86.
MLA Daimi, Sarra ve Aslı Tolunay. “An Empirical Investigation on Influencer Marketing: The Impact of Content-Related, Follower-Related and Influencer-Related Factors on Consumers’ Purchase Intentions”. Istanbul Management Journal, sy. 91, 2021, ss. 59-86, doi:10.26650/imj.2021.91.003.
Vancouver Daimi S, Tolunay A. An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions. Istanbul Management Journal. 2021(91):59-86.