Acceptance of E-Book Usage During COVID-19 Pandemic Using Technology Acceptance Model

Year 2022, Volume: 1 Issue: 1, 22 - 31, 30.06.2022

Gamze Erdoğan , Gülşah Hançerlioğulları Köksalmış , Emrah Köksalmış

Abstract

It has been observed that there has been an increase in the use of e-books, mainly because people prefer to store all their reading materials in the digital environment and carry these materials with them. The benefits of e-books are endless. In a device smaller than a book, hundreds of thousands of books can be stored, notes can be taken, countless bookmarks can be placed. However, there has been resistance to this important and very helpful technology, just like every other technology. In this study, we aim to determine the perceptions and attitudes of book readers towards this new technology using technology acceptance model. The data is collected with the help of an online survey and a 5-point likert scale is used to measure factors. The determined sample is Istanbul Technical University students. Structural Equation Model is used to understand the effect of factors on behavioral intention. We conclude that 9 out of 11 hypotheses are supported.

Keywords

Technology Acceptance Model, E-Book Usage, Structural Equation Model

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