MEDIA-PORTRAYED IDEALIZED IMAGES: COMPARING ‘MALE AND FEMALE’ LITERATURE REVIEW

Öz

This paper has focused on the aspects of the media’s representation of ideal body images among female and males. This literature review sought to examine the effects of media images on men’s and women’s attitudes towards their body appearance. Socio-cultural theories of body images suggests that body dissatisfaction results from unrealistic societal beauty ideals and the most valid way of transmitting this is through mass media. In this paper, internalized appearance ideals and appearance social comparisons have been considered central factors accounting body dissatisfaction due to the media images. While, the body dissatisfaction is common among both men and women when they exposed by idealized body images through mass media, social comparison effect shows differences among boys and girls. Significantly, in each single case there is a high signal for certain psychological and physical problems afterwards. The existing literatures have been mostly interested with female body dissatisfaction. Yet, the new phenomenon is mostly focusing on the ‘muscularity dysmorphia’ problem as well. Differences and similarities are explained in the light of different studies that existed. I reviewed the findings of some literatures on men and women body dissatisfaction and idealized body images

Anahtar Kelimeler

• Idealized body images; the Social Comparison Theory; body dissatisfaction; media

MEDYA TARAFINDAN RESMEDİLEN İDEAL VÜCUT: KARŞILAŞTIRMALI KADIN VE ERKEK ALGISI

Öz

Bu çalışma ideal kadın ve erkek vücut resimlerinin medya temsiliyetleri üzerinde durmaktadır. Bu çalışmada medya temsiliyetleri ve kullanılan medya görüntülerinin kadınların ve erkeklerin kendi görüntüleri ile ilgili davranışları üzerindeki etkilerini inceleyen literatüre yer vermektedir. Sosyo-kültürel teoriler, toplum tarafından kabul gören gerçekçi olmayan ideal güzel algısının kitle iletişimi ile aktarıldığını ve bu algının vücut memnuniyetsizliğine neden olduğunu öne sürmektedir. Bu metinde toplumsal karşılaştırma teorisi ışığında, medya görüntüleri sayesinde içselleştirilen ideal görüntünün vücut memnuniyetsizliğinde temel faktör olduğunun üzerinde durulmaktadır. Vücut memnuniyetsizliği kadınlar ve erkekler arasında ortak bir noktadır. Fakat kitle iletişimi tarafından empoze edilen ideal vücut görüntülerinden kadın ve erkekler farklı şekillerde etkilenmektedirler. Ayrı ayrı her durumda da belli psikolojik ve fiziksel problemler açığa çıkmaktadır. Mevcut literatüre bakıldığında kadın vücut memnuniyetsizliği ile ilgili çalışmalar daha çok ön plana çıkmaktadır. Bunun yanında, literatürde yeni bir fenomen olan ‘muscularity dysmorphia’ sorunu üzerinde durulmaya başlanmıştır. Bu önemli problem ile ilgili çalışmaların sonuçlarında ki benzerlikler ve farklılıklar farklı bakış açıları ışığında ortaya konulmuştur. Bu farklılıklar çalışmalardan elde edilen farklı bulgular ışığında karşılaştırmalı olarak ifade edilmektedir

Anahtar Kelimeler

• İdealize olmuş Vücut Görüntüsü, Toplumsal Karşılaştırma Teorisi, Vücut memnuniyetsizliği, Medya

Kaynakça

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