Araştırma Makalesi

A Perspective on the Transformation of New Media in Presentation Practices through Artificial Intelligence Presenters

Cilt: 12 Sayı: 23 30 Aralık 2025
PDF İndir
TR EN

A Perspective on the Transformation of New Media in Presentation Practices through Artificial Intelligence Presenters

Öz

As in many fields, the effects of artificial intelligence are felt intensely in the media sector. Written and audiovisual activities, from news writing and delivery to programme presentation, can be carried out by artificial intelligence. Recently, artificial intelligence announcers/presenters have come to the agenda. This situation shows that artificial intelligence is gradually integrated into jobs that require creativity and skill. The subject of this article is to provide an overview of how artificial intelligence is used in changing presenting applications. From this point of view, I evaluated the programmes made by the artificial intelligence influencer and talk show host AlaraX on YouTube in the context of presenter/announcer practices. Within the scope of AlaraX's programmes, which have reached hundreds of thousands of views, I tried to reveal how close or distant she is to a real presenter/announcer by examining her verbal and non-verbal communication elements according to the qualitative content analysis model. AlaraX is very successful in asking questions appropriate to the programme theme and guests, deriving questions, and making analogies and references to past examples, thanks to the information it extracts and patterns from big data. However, her voice and gestures are insufficient because they cannot be compared with a human presenter. Although he positions his gestures relatively correctly, his limited facial expressions and monotonous tone indicate she has a long way to go in the announcer/presenter profession, which requires creativity.

Anahtar Kelimeler

Kaynakça

  1. AlaraX. (2024a, July 2). Alara X ile 10 Dakika - Yapay zekanın İsmail Saymaz ile sınavı! [Video]. Erişim adresi: https://www.youtube.com/watch?v=x6Z7zyJhsXo
  2. AlaraX. (2024b, September 3). Alara X ile 10 Dakika - Oğuzhan Uğur | Hiçbir zaman tek bir iş yapmak istemedim! [Video]. Retrieved from: https://www.youtube.com/watch?v=-0_WDGCK6ow
  3. AlaraX. (2024c, October 3). Alara X ile 10 Dakika - Özlem Gürses |Mahalle ayrımlarına tamamen karşı bir insanım! [Video]. Retrieved from: https://www.youtube.com/watch?v=0U1FeiB9JrY
  4. AlaraX. (2025a, January 7). Alara X ile 10 Dakika - Mert Başaran | İnsanın bulamayacağı bir şeyi yapay zeka buldu! [Video]. Retrieved from: https://www.youtube.com/watch?v=cMny6ewE1F8
  5. AlaraX. (2025b, January 28). Alara X ile 10 Dakika - Ertuğrul Özkök | Ben artık kendime gazeteci demiyorum! [Video]. Retrieved from: https://www.youtube.com/watch?v=w2rJIzZKAVE
  6. AlaraX. (2025c, February 4). Alara X ile 10 Dakika – Çağla Şikel | Hayat bir nefes! [Video]. Erişim adresi: https://www.youtube.com/watch?v=NDwUW1pnh8Y
  7. AlaraX. (2025d, March 5). Alara X ile 10 Dakika – Kadir Ezildi | Her işe yararım beyaz sabun gibi adamım! [Video]. Retrieved from: https://www.youtube.com/watch?v=EN6fios0Um0&t=174s
  8. AlaraX. (2025e, March 28). Alara X ile 10 Dakika - Dr. Ayşegül Çoruhlu | Yapay zeka yeni mezun doktorlardan başarılı! [Video]. Retrieved from: https://www.youtube.com/watch?v=z8VuN2gyGms&t=70s

Ayrıntılar

Birincil Dil

İngilizce

Konular

Yeni Medya

Bölüm

Araştırma Makalesi

Yayımlanma Tarihi

30 Aralık 2025

Gönderilme Tarihi

11 Temmuz 2025

Kabul Tarihi

22 Aralık 2025

Yayımlandığı Sayı

Yıl 2025 Cilt: 12 Sayı: 23

Kaynak Göster

APA
Gökdemir, A. (2025). A Perspective on the Transformation of New Media in Presentation Practices through Artificial Intelligence Presenters. Intermedia International E-journal, 12(23), 836-858. https://doi.org/10.56133/intermedia.1739946
AMA
1.Gökdemir A. A Perspective on the Transformation of New Media in Presentation Practices through Artificial Intelligence Presenters. Intermedia International E-journal. 2025;12(23):836-858. doi:10.56133/intermedia.1739946
Chicago
Gökdemir, Ayça. 2025. “A Perspective on the Transformation of New Media in Presentation Practices through Artificial Intelligence Presenters”. Intermedia International E-journal 12 (23): 836-58. https://doi.org/10.56133/intermedia.1739946.
EndNote
Gökdemir A (01 Aralık 2025) A Perspective on the Transformation of New Media in Presentation Practices through Artificial Intelligence Presenters. Intermedia International E-journal 12 23 836–858.
IEEE
[1]A. Gökdemir, “A Perspective on the Transformation of New Media in Presentation Practices through Artificial Intelligence Presenters”, Intermedia International E-journal, c. 12, sy 23, ss. 836–858, Ara. 2025, doi: 10.56133/intermedia.1739946.
ISNAD
Gökdemir, Ayça. “A Perspective on the Transformation of New Media in Presentation Practices through Artificial Intelligence Presenters”. Intermedia International E-journal 12/23 (01 Aralık 2025): 836-858. https://doi.org/10.56133/intermedia.1739946.
JAMA
1.Gökdemir A. A Perspective on the Transformation of New Media in Presentation Practices through Artificial Intelligence Presenters. Intermedia International E-journal. 2025;12:836–858.
MLA
Gökdemir, Ayça. “A Perspective on the Transformation of New Media in Presentation Practices through Artificial Intelligence Presenters”. Intermedia International E-journal, c. 12, sy 23, Aralık 2025, ss. 836-58, doi:10.56133/intermedia.1739946.
Vancouver
1.Ayça Gökdemir. A Perspective on the Transformation of New Media in Presentation Practices through Artificial Intelligence Presenters. Intermedia International E-journal. 01 Aralık 2025;12(23):836-58. doi:10.56133/intermedia.1739946

Creative Commons Lisansı Intermedia International E-journal

Bu eser Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.