Araştırma Makalesi
BibTex RIS Kaynak Göster
Yıl 2020, Cilt: 7 Sayı: 12, 115 - 128, 26.06.2020

Öz

Kaynakça

  • Bortree, D.S. (2005). “Presentation of Self on the Web: An Ethnographic Study of Teenage Girls’ Web Logs.” Education, Communication, & Information, 5(1): 25-39.
  • Bryant, E.M. & Marmo, J. (2012). “The Rules of Facebook Friendship: A Two-stage Examination of Interaction Rules in Close, Casual, and Acquaintance Friendships”. Journal of Social and Personal Relationships, 29(8): 1013-1035.
  • Chou, H.G. & Edge, N. (2012). “They are Happier and Having Better Lives than I am”: The Impact of Using Facebook on Perceptions of Others’ Lives”. Cyberpsychology, Behavior and Social Networking, 15(2): 117-121.
  • Bump, P. (2020). 26 TikTok Status to Know in 2020. https://blog.hubspot.com/marketing/tiktok-stats adresinden alındı. Caplan, S.E. (2005). “A Social Skill Account of Problematic Internet Use.” Journal of Communication, 55(4): 721-736.
  • Chen, C. (2016). “Forming Digital Self and Parasocial Relationship on Youtube”. Journal of Consumer Culture, 16(1): 232-254.
  • Chen, C.L. (2013). “Digital Self and Parasocial Interaction on Youtube". In. E-European Advances in Consumer Research Volume 10, (Eds. Gert Cornelissen, Elena Reutskaja & Ana Valenzuela), Duluth, MN: Association for Consumer Research, p. 126-127.
  • Davis, K. (2012). “Friendship 2.0: Adolescents’ Experiences of Belonging and Self-Discourse Online”. Journal of Adolescence, 35(6): 1527-1536.
  • DeMarrais, K. (2003). Qualitative interview studies: Learning through experience. In Foundations for Research: Methods of Inquiry in Education and the Social Sciences.(Eds. S.D. DeMarrais & K. Lapan), Mahwah: Lawrence Erlbaum Associates.
  • Fardouly, J., Magson, N.R., Rapee, R.M., Oar, E.L. & Johnco, C.J. (2018). The Use of Social Media by Australian Preadolescents and Its Links with Mental Health. Journal of Clinical Psychology, https://doi.org/10.1002/jclp.22936
  • Geurin-Eagleman, A. & Burch, L.M. (2016). "Communicating via Photographs: A Gendered Analysis of Olympic Athletes’ Visual Self-Presentation on Instagram”. Sport Management Review, 19(2): 133-145.
  • Gibbs, J.L., Ellison, N.B. & Heino, R.D. (2006). “Self-presentation in Online Personals: The Role of Anticipated Future Interaction, Self-disclosure, and Perceived Success in Internet Dating”. Communication Research, 33(2): 152-177.
  • Goffman, E. (2016). Günlük Yaşamda Benliğin Sunumu. İstanbul: Metis Yayıncılık.
  • Herrman, J. (2019). Journal of Advanced Management Science. https://www.nytimes.com/2019/03/10/style/what-is-tik-tok.html adresinden alındı.
  • Hogan, B. (2010). “The Presentation of the Self in the Age of Social Media: Distinguishing Performances and Exhibitions Online”. Bulletin of Science, Technology and Society, 30(6): 377-386.
  • Jackson, C.A. & Luchner, A.F. (2018)."Self-presentation Mediates the Relationship Between Self-criticism and Emotional Response to Instagram Feedback”. Personality and Individual Differences, 133: 1-6.
  • Jensen S. H. & Gilly, M.C. (2003). "We Are What We Post? Self-presentation in Personal Web Space." Journal of Consumer Research, 30(3): 385-404.
  • Jung, H., & Zhou, Q. (2019). Learning and Sharing Creative Skills with Short Videos: A Case Study of User Behavior in TikTok and Bilibili. In International Association of Societies of Design Research (IASDR). United Kingdom.
  • Kağıtçıbaşı, Ç. (2006). Yeni İnsan ve İnsanlar. İstanbul: Evrim Yayınevi.
  • Kim, H. & Papacharissi, Z. (2003). “Cross-cultural Differences in Online Self-Presentation: A Content Analysis of Personal Korean and US Home Pages.” Asian Journal of Communication, 13(1): 100-119.
  • Ko, H. & Wu, W. (2017). “Exploring the Determinants of Viewers’ Loyalty toward Beauty Youtubers: A Parasocial Interaction Perspective”. In Proceedings of the 2017 International Conference on Education and Multimedia Technology.
  • Kurtin, K.S., O’Brien, N., Roy, D. & Dan, L. (2018). “The Development of Parasocial Relationships on Youtube”. The Journal of Social Media and Society, 7(1): 233-252.
  • Leary, M.R. & Kowalski, R.M. (1990). “Impression Management: A Litreature Review and Two Component Model.” Psychological Bulletin, 107(1): 34-47.
  • Lebel, K. & Danylchuk, K. (2012). "How Tweet It Is: A Gendered Analysis of Professional Tennis Players’ Self-presentation on Twitter”. International Journal of Sport Communication, 5(4): 461-480.
  • Lebel, K. & Danylchuk, K. (2014). "An Audience Interpretation of Professional Athlete Self-Presentation on Twitter”. Journal of Applied Sport Management, 6(2): 16-36.
  • Litt, E. (2012). “Knock, Knock. Who’s There? The Imagined Audience”.Journal of Broadcasting and Electronic Media, 56(3): 330-345.
  • Lu, X., & Lu, Z. (2019). Fifteen Seconds of Fame: A Qualitative Study of Douyin, A Short Video Sharing Mobile Application in China. In Social Computing and Social Media. Design, Human Behavior and Analytics, (Ed. G. Meiselwitz), Cham: Springer International Publishing. p. 233–244.
  • Marvick, A.E. & boyd, D. (2011). “I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience”. New Media and Society, 13(1): 114-133.
  • Mehdizadeh, S. (2010). "Self-presentation 2.0: Narcissism and Self-esteem on Facebook". Cyberpsychology, Behavior, and Social Networking, 13(4): 357-364.
  • Pace, S. (2008). “Youtube: An Opportunity for Consumer Narrative Analysis?”. Qualitative Market Research: An International Journal, 11(2): 213-226.
  • Papacharissi, Z. (2002). “The Presentation of Self in Virtual Life: Characteristics of Personal Home Pages.” Journalism & Mass Communication Quarterly, 79(3): 643-660.
  • Rasmuseen, L. (2018). “Parasocial Interaction in the Digital Age: An Examination of Relationship Building and the Effectiveness of Youtube Celebrities”. The Journal of Social Media in Society, 7(1): 280-294.
  • Rosenberg, J. & Egbert, N. (2011). “Online Impression Managemet: Personality Traits and Concerns for Secondary Goals as Predictors of Self-presentation Tactics on Facebook”. Journal of Computer-Mediated Communication, 17(1): 1-18.
  • Salinas, S. (2018). TikTok is the Latest App to Skyrocket in Popularity. Here’s Why It Might Have Staying Power. https://www.cnbc.com/2018/11/22/what-is-tiktok.html adresinden alındı.
  • Shao, T., Wang, R., & Hao, J.-X. (2019). Visual Destination Images in User-generated Short Videos: An Exploratory Study on Douyin. In 2019 16th International Conference on Service Systems and Service Management (ICSSSM).
  • Seidman, G. (2013). “Self-presentation and Belonging on Facebook: How Personality Influences Social Media Use and Motivations”. Personality and Individual Differences, 54(3): 402-407.
  • Smith, L.R. & Sanderson, J. (2015). "I'm Going to Instagram it! An Analysis of Athlete Self-presentation on Instagram”. Journal of Broadcasting & Electronic Media, 59(2): 342-358.
  • Timisi, N. (2005). “Sanallığın Gerçekliği: İnternetin Kimlik ve Topluluk Alanına Girişi”. İnternet, Toplum, Kültür. (Ed. M. Binark & B. Kılıçbay), Ankara: Epos Yayınları, 89-105.
  • Van Der Heide, B., Angelo, J.D. & Schumaker, E.M. (2012). “The Effects of Verbal Versus Photographic Self-Presentation on Impression Formation in Facebook”. Journal of Communication, 62(1): 98-116.
  • Vogel, E.A. & Rose, J.P. (2016). “Self-reflection and Interpersonal Connection: Making the Most of Self-presentation on Social Media”. Translational Issues in Psychological Science, 2(3): 294-302.
  • Xu, L., Yan, X. & Zhang, Z. (2019). Research on the Causes of the “Tik Tok” App Becoming Popular and the Existing Problems. Journal of Advanced Management Science, 7(2): 59–63.
  • Yau, J.C. & Reich, S.M. (2018). ““It’s Just a Lot of Work”: Adolescents’ Self-Presentation Norms and Practices and Instagram”. Journal of Research on Adolescence, 29(1): 196-209.
  • Zhang, X., Wu, Y. & Liu, S. (2019). Exploring Short-form Video Application Addiction: Socio-technical and Attachment Perspectives. Telematics and Informatics, 42: 101-243.
  • Zhao, S., Grasmuck, S. & Martin, J. (2008). “Identity Construction on Facebook: Digital Empowerment in Anchored Relationships”. Computers in Human Behavior, 24(5): 1816-1936.

"Videolarda Gerçek Hayattaki Gibi Değilim, Rol Yapmaktayım": TikTok Kullanıcılarının Benlik Performansları Üzerine Bir İnceleme

Yıl 2020, Cilt: 7 Sayı: 12, 115 - 128, 26.06.2020

Öz

Dijital iletişim ortamlarının kullanımının yaygınlaşması, bireylerin benlik performanslarını sergilemelerine olanak sağlayan sahneleri de çeşitlendirmiştir. Günümüzde bireyler, kişisel hesapları üzerinden kendilerine dair hedefledikleri benlik sunumlarını takipçilerine/arkadaşlarına sergileyebilmekte ve böylelikle dijital benliklerini inşa edebilmektedirler. Bu süreçte özellikle video paylaşım platformlarının, hem kullanıcılarını performanslarını sergileyebilecekleri izleyicilerle buluşturması hem de birey ile izleyici arasındaki etkileşimi sağlayacak teknik bir altyapı sunması bakımından ön plana çıktığını söylemek mümkündür. Söz konusu video paylaşım platformlarından biri olan TikTok ise, bireyin benlik sunumunu gerçekleştirebilmesi için videolarını düzenleyerek, ilgi çekici kılabileceği ve diğer kullanıcılarla etkileşime girebileceği güçlü bir teknik altyapı sağlaması dolayısıyla benzerlerinden ayrılmaktadır. Bu odak noktasından hareketle gerçekleştirilen çalışma, TikTok kullanıcılarının, paylaştıkları video içerikleri aracılığıyla sergiledikleri benlik performanslarını analiz etmeyi amaçlamaktadır. Ayrıca kullanıcıların içerik üretim motivasyonları ve içerik üretimi sonucundaki beklentilerinin keşfedilmesi de çalışma hedefleri arasında yer almaktadır. Bu kapsamda, yarı yapılandırılmış yüz yüze görüşme tekniğine dayanan betimsel bir alan araştırması gerçekleştirilmiştir. Çalışma sonucunda ise, katılımcıların kişisel TikTok hesapları üzerinden yayınladıkları video içeriklerini, hedefledikleri dijital benlik sunumları doğrultusunda yapılandırdıkları ve videolarını yayınladıktan sonra takipçilerinden aldıkları etkileşim oranına bağlı olarak performanslarını şekillendirdikleri bulgulanmıştır.

Kaynakça

  • Bortree, D.S. (2005). “Presentation of Self on the Web: An Ethnographic Study of Teenage Girls’ Web Logs.” Education, Communication, & Information, 5(1): 25-39.
  • Bryant, E.M. & Marmo, J. (2012). “The Rules of Facebook Friendship: A Two-stage Examination of Interaction Rules in Close, Casual, and Acquaintance Friendships”. Journal of Social and Personal Relationships, 29(8): 1013-1035.
  • Chou, H.G. & Edge, N. (2012). “They are Happier and Having Better Lives than I am”: The Impact of Using Facebook on Perceptions of Others’ Lives”. Cyberpsychology, Behavior and Social Networking, 15(2): 117-121.
  • Bump, P. (2020). 26 TikTok Status to Know in 2020. https://blog.hubspot.com/marketing/tiktok-stats adresinden alındı. Caplan, S.E. (2005). “A Social Skill Account of Problematic Internet Use.” Journal of Communication, 55(4): 721-736.
  • Chen, C. (2016). “Forming Digital Self and Parasocial Relationship on Youtube”. Journal of Consumer Culture, 16(1): 232-254.
  • Chen, C.L. (2013). “Digital Self and Parasocial Interaction on Youtube". In. E-European Advances in Consumer Research Volume 10, (Eds. Gert Cornelissen, Elena Reutskaja & Ana Valenzuela), Duluth, MN: Association for Consumer Research, p. 126-127.
  • Davis, K. (2012). “Friendship 2.0: Adolescents’ Experiences of Belonging and Self-Discourse Online”. Journal of Adolescence, 35(6): 1527-1536.
  • DeMarrais, K. (2003). Qualitative interview studies: Learning through experience. In Foundations for Research: Methods of Inquiry in Education and the Social Sciences.(Eds. S.D. DeMarrais & K. Lapan), Mahwah: Lawrence Erlbaum Associates.
  • Fardouly, J., Magson, N.R., Rapee, R.M., Oar, E.L. & Johnco, C.J. (2018). The Use of Social Media by Australian Preadolescents and Its Links with Mental Health. Journal of Clinical Psychology, https://doi.org/10.1002/jclp.22936
  • Geurin-Eagleman, A. & Burch, L.M. (2016). "Communicating via Photographs: A Gendered Analysis of Olympic Athletes’ Visual Self-Presentation on Instagram”. Sport Management Review, 19(2): 133-145.
  • Gibbs, J.L., Ellison, N.B. & Heino, R.D. (2006). “Self-presentation in Online Personals: The Role of Anticipated Future Interaction, Self-disclosure, and Perceived Success in Internet Dating”. Communication Research, 33(2): 152-177.
  • Goffman, E. (2016). Günlük Yaşamda Benliğin Sunumu. İstanbul: Metis Yayıncılık.
  • Herrman, J. (2019). Journal of Advanced Management Science. https://www.nytimes.com/2019/03/10/style/what-is-tik-tok.html adresinden alındı.
  • Hogan, B. (2010). “The Presentation of the Self in the Age of Social Media: Distinguishing Performances and Exhibitions Online”. Bulletin of Science, Technology and Society, 30(6): 377-386.
  • Jackson, C.A. & Luchner, A.F. (2018)."Self-presentation Mediates the Relationship Between Self-criticism and Emotional Response to Instagram Feedback”. Personality and Individual Differences, 133: 1-6.
  • Jensen S. H. & Gilly, M.C. (2003). "We Are What We Post? Self-presentation in Personal Web Space." Journal of Consumer Research, 30(3): 385-404.
  • Jung, H., & Zhou, Q. (2019). Learning and Sharing Creative Skills with Short Videos: A Case Study of User Behavior in TikTok and Bilibili. In International Association of Societies of Design Research (IASDR). United Kingdom.
  • Kağıtçıbaşı, Ç. (2006). Yeni İnsan ve İnsanlar. İstanbul: Evrim Yayınevi.
  • Kim, H. & Papacharissi, Z. (2003). “Cross-cultural Differences in Online Self-Presentation: A Content Analysis of Personal Korean and US Home Pages.” Asian Journal of Communication, 13(1): 100-119.
  • Ko, H. & Wu, W. (2017). “Exploring the Determinants of Viewers’ Loyalty toward Beauty Youtubers: A Parasocial Interaction Perspective”. In Proceedings of the 2017 International Conference on Education and Multimedia Technology.
  • Kurtin, K.S., O’Brien, N., Roy, D. & Dan, L. (2018). “The Development of Parasocial Relationships on Youtube”. The Journal of Social Media and Society, 7(1): 233-252.
  • Leary, M.R. & Kowalski, R.M. (1990). “Impression Management: A Litreature Review and Two Component Model.” Psychological Bulletin, 107(1): 34-47.
  • Lebel, K. & Danylchuk, K. (2012). "How Tweet It Is: A Gendered Analysis of Professional Tennis Players’ Self-presentation on Twitter”. International Journal of Sport Communication, 5(4): 461-480.
  • Lebel, K. & Danylchuk, K. (2014). "An Audience Interpretation of Professional Athlete Self-Presentation on Twitter”. Journal of Applied Sport Management, 6(2): 16-36.
  • Litt, E. (2012). “Knock, Knock. Who’s There? The Imagined Audience”.Journal of Broadcasting and Electronic Media, 56(3): 330-345.
  • Lu, X., & Lu, Z. (2019). Fifteen Seconds of Fame: A Qualitative Study of Douyin, A Short Video Sharing Mobile Application in China. In Social Computing and Social Media. Design, Human Behavior and Analytics, (Ed. G. Meiselwitz), Cham: Springer International Publishing. p. 233–244.
  • Marvick, A.E. & boyd, D. (2011). “I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience”. New Media and Society, 13(1): 114-133.
  • Mehdizadeh, S. (2010). "Self-presentation 2.0: Narcissism and Self-esteem on Facebook". Cyberpsychology, Behavior, and Social Networking, 13(4): 357-364.
  • Pace, S. (2008). “Youtube: An Opportunity for Consumer Narrative Analysis?”. Qualitative Market Research: An International Journal, 11(2): 213-226.
  • Papacharissi, Z. (2002). “The Presentation of Self in Virtual Life: Characteristics of Personal Home Pages.” Journalism & Mass Communication Quarterly, 79(3): 643-660.
  • Rasmuseen, L. (2018). “Parasocial Interaction in the Digital Age: An Examination of Relationship Building and the Effectiveness of Youtube Celebrities”. The Journal of Social Media in Society, 7(1): 280-294.
  • Rosenberg, J. & Egbert, N. (2011). “Online Impression Managemet: Personality Traits and Concerns for Secondary Goals as Predictors of Self-presentation Tactics on Facebook”. Journal of Computer-Mediated Communication, 17(1): 1-18.
  • Salinas, S. (2018). TikTok is the Latest App to Skyrocket in Popularity. Here’s Why It Might Have Staying Power. https://www.cnbc.com/2018/11/22/what-is-tiktok.html adresinden alındı.
  • Shao, T., Wang, R., & Hao, J.-X. (2019). Visual Destination Images in User-generated Short Videos: An Exploratory Study on Douyin. In 2019 16th International Conference on Service Systems and Service Management (ICSSSM).
  • Seidman, G. (2013). “Self-presentation and Belonging on Facebook: How Personality Influences Social Media Use and Motivations”. Personality and Individual Differences, 54(3): 402-407.
  • Smith, L.R. & Sanderson, J. (2015). "I'm Going to Instagram it! An Analysis of Athlete Self-presentation on Instagram”. Journal of Broadcasting & Electronic Media, 59(2): 342-358.
  • Timisi, N. (2005). “Sanallığın Gerçekliği: İnternetin Kimlik ve Topluluk Alanına Girişi”. İnternet, Toplum, Kültür. (Ed. M. Binark & B. Kılıçbay), Ankara: Epos Yayınları, 89-105.
  • Van Der Heide, B., Angelo, J.D. & Schumaker, E.M. (2012). “The Effects of Verbal Versus Photographic Self-Presentation on Impression Formation in Facebook”. Journal of Communication, 62(1): 98-116.
  • Vogel, E.A. & Rose, J.P. (2016). “Self-reflection and Interpersonal Connection: Making the Most of Self-presentation on Social Media”. Translational Issues in Psychological Science, 2(3): 294-302.
  • Xu, L., Yan, X. & Zhang, Z. (2019). Research on the Causes of the “Tik Tok” App Becoming Popular and the Existing Problems. Journal of Advanced Management Science, 7(2): 59–63.
  • Yau, J.C. & Reich, S.M. (2018). ““It’s Just a Lot of Work”: Adolescents’ Self-Presentation Norms and Practices and Instagram”. Journal of Research on Adolescence, 29(1): 196-209.
  • Zhang, X., Wu, Y. & Liu, S. (2019). Exploring Short-form Video Application Addiction: Socio-technical and Attachment Perspectives. Telematics and Informatics, 42: 101-243.
  • Zhao, S., Grasmuck, S. & Martin, J. (2008). “Identity Construction on Facebook: Digital Empowerment in Anchored Relationships”. Computers in Human Behavior, 24(5): 1816-1936.
Toplam 43 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İletişim ve Medya Çalışmaları
Bölüm Araştırma Makaleleri
Yazarlar

Derya Gül Ünlü 0000-0003-3936-7988

Oğuz Kuş 0000-0002-2593-4980

Oğuz Göksu 0000-0002-7923-8761

Yayımlanma Tarihi 26 Haziran 2020
Gönderilme Tarihi 11 Mayıs 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 7 Sayı: 12

Kaynak Göster

APA Gül Ünlü, D., Kuş, O., & Göksu, O. (2020). "Videolarda Gerçek Hayattaki Gibi Değilim, Rol Yapmaktayım": TikTok Kullanıcılarının Benlik Performansları Üzerine Bir İnceleme. Intermedia International E-Journal, 7(12), 115-128.

Creative Commons Lisansı Intermedia International E-journal

Bu eser Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.