EN
The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention
Abstract
The purpose of this study is to examine the subjective factors; brand trust, self-image congruence and usage satisfaction toward repeat purchase intention of smartphones among the Gen-Y consumers in Malaysia. A total of 182 respondents participated in this research. Most of the respondents purchased a smartphone within the last 12 months and a large number of the respondents are active users of text messaging and smartphone applications. Results indicate that self-image congruence is the main antecedents for repeat purchase of smartphones. This is the followed by usage satisfaction as the second predictor and lastly would be brand trust. This paper provides some discussion and recommendations for practitioners.
Keywords
Ayrıntılar
Birincil Dil
İngilizce
Konular
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Bölüm
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Yayımlanma Tarihi
1 Mayıs 2016
Gönderilme Tarihi
1 Mayıs 2016
Kabul Tarihi
-
Yayımlandığı Sayı
Yıl 2016 Cilt: 6 Sayı: 3
APA
Goh, S. K., Jiang, N., & Tee, P. L. (2016). The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention. International Review of Management and Marketing, 6(3), 436-441. https://izlik.org/JA96DM26CH
AMA
1.Goh SK, Jiang N, Tee PL. The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention. IRMM. 2016;6(3):436-441. https://izlik.org/JA96DM26CH
Chicago
Goh, See Kwong, Nan Jiang, ve Pei Leng Tee. 2016. “The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention”. International Review of Management and Marketing 6 (3): 436-41. https://izlik.org/JA96DM26CH.
EndNote
Goh SK, Jiang N, Tee PL (01 Mayıs 2016) The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention. International Review of Management and Marketing 6 3 436–441.
IEEE
[1]S. K. Goh, N. Jiang, ve P. L. Tee, “The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention”, IRMM, c. 6, sy 3, ss. 436–441, May. 2016, [çevrimiçi]. Erişim adresi: https://izlik.org/JA96DM26CH
ISNAD
Goh, See Kwong - Jiang, Nan - Tee, Pei Leng. “The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention”. International Review of Management and Marketing 6/3 (01 Mayıs 2016): 436-441. https://izlik.org/JA96DM26CH.
JAMA
1.Goh SK, Jiang N, Tee PL. The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention. IRMM. 2016;6:436–441.
MLA
Goh, See Kwong, vd. “The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention”. International Review of Management and Marketing, c. 6, sy 3, Mayıs 2016, ss. 436-41, https://izlik.org/JA96DM26CH.
Vancouver
1.See Kwong Goh, Nan Jiang, Pei Leng Tee. The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention. IRMM [Internet]. 01 Mayıs 2016;6(3):436-41. Erişim adresi: https://izlik.org/JA96DM26CH