Marketing Techniques in Management of Enterprises Engaged in Tourism

Cilt: 6 Sayı: 6 1 Temmuz 2016
  • Lyudmila A. Lomova
  • Dmitry V. Shiryaev
  • İskandar S. Kobersy
  • Anna A. Borisova
  • Dmitry V. Shkurkin
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EN

Marketing Techniques in Management of Enterprises Engaged in Tourism

Abstract

Tourism is regarded as the service industry and it is one of the largest and dynamic economic sectors. Being engaged in tourism, tourism enterprises have to solve a lot of challenging problems, such as to find a market, retain or win new customers, to solve what to do in services, what means to use for competing, etc. Not so long ago these actions in Russian travel companies have had subjective and routine nature and have not brought positive long-term results. The current business completely rejects the ideology of passive market presence. The marketing activity is becoming more and more important for Russian travel companies because both social-economic and political factors of our society have dramatically changed. Instead of centralized planning we have freedom of entrepreneurial initiative, instead of constant commodity and service deficiency there is their excessive supply, and instead of government monopoly there is tough competition among commodity producers. Marketing involves a lot of various activities including marketing researches, product development, its distribution, price fixing and advertising. The major purpose is investigation of the above-mentioned activities in order to make the marketing functioning of tourism enterprises the most effective.

Keywords

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Lyudmila A. Lomova Bu kişi benim

Dmitry V. Shiryaev Bu kişi benim

İskandar S. Kobersy Bu kişi benim

Anna A. Borisova Bu kişi benim

Dmitry V. Shkurkin Bu kişi benim

Yayımlanma Tarihi

1 Temmuz 2016

Gönderilme Tarihi

1 Temmuz 2016

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2016 Cilt: 6 Sayı: 6

Kaynak Göster

APA
Lomova, L. A., Shiryaev, D. V., Kobersy, İ. S., Borisova, A. A., & Shkurkin, D. V. (2016). Marketing Techniques in Management of Enterprises Engaged in Tourism. International Review of Management and Marketing, 6(6), 15-20. https://izlik.org/JA44XS62FX
AMA
1.Lomova LA, Shiryaev DV, Kobersy İS, Borisova AA, Shkurkin DV. Marketing Techniques in Management of Enterprises Engaged in Tourism. IRMM. 2016;6(6):15-20. https://izlik.org/JA44XS62FX
Chicago
Lomova, Lyudmila A., Dmitry V. Shiryaev, İskandar S. Kobersy, Anna A. Borisova, ve Dmitry V. Shkurkin. 2016. “Marketing Techniques in Management of Enterprises Engaged in Tourism”. International Review of Management and Marketing 6 (6): 15-20. https://izlik.org/JA44XS62FX.
EndNote
Lomova LA, Shiryaev DV, Kobersy İS, Borisova AA, Shkurkin DV (01 Temmuz 2016) Marketing Techniques in Management of Enterprises Engaged in Tourism. International Review of Management and Marketing 6 6 15–20.
IEEE
[1]L. A. Lomova, D. V. Shiryaev, İ. S. Kobersy, A. A. Borisova, ve D. V. Shkurkin, “Marketing Techniques in Management of Enterprises Engaged in Tourism”, IRMM, c. 6, sy 6, ss. 15–20, Tem. 2016, [çevrimiçi]. Erişim adresi: https://izlik.org/JA44XS62FX
ISNAD
Lomova, Lyudmila A. - Shiryaev, Dmitry V. - Kobersy, İskandar S. - Borisova, Anna A. - Shkurkin, Dmitry V. “Marketing Techniques in Management of Enterprises Engaged in Tourism”. International Review of Management and Marketing 6/6 (01 Temmuz 2016): 15-20. https://izlik.org/JA44XS62FX.
JAMA
1.Lomova LA, Shiryaev DV, Kobersy İS, Borisova AA, Shkurkin DV. Marketing Techniques in Management of Enterprises Engaged in Tourism. IRMM. 2016;6:15–20.
MLA
Lomova, Lyudmila A., vd. “Marketing Techniques in Management of Enterprises Engaged in Tourism”. International Review of Management and Marketing, c. 6, sy 6, Temmuz 2016, ss. 15-20, https://izlik.org/JA44XS62FX.
Vancouver
1.Lyudmila A. Lomova, Dmitry V. Shiryaev, İskandar S. Kobersy, Anna A. Borisova, Dmitry V. Shkurkin. Marketing Techniques in Management of Enterprises Engaged in Tourism. IRMM [Internet]. 01 Temmuz 2016;6(6):15-20. Erişim adresi: https://izlik.org/JA44XS62FX