Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization

Cilt: 6 Sayı: 6 1 Temmuz 2016
  • Alexander P. Zhabin
  • Maria O. Suraeva
  • Anatoly N. Evdokimov
  • Lyudmila V. Polynova
  • Diana A. Akopyan
  • Valery K. Chertykovtsev
  • İgor A. Grigoryants
International Review of Management and Marketing Kapak
International Review of Management and Marketing
PDF İndir
EN

Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization

Abstract

This article describes the problem of efficiency of functioning of the organization in modern conditions of dynamic external environment. Modern external environment characterized by financial instability, lower incomes, economic constraints in relation to Russia, as well as constantly changing consumer preferences caused by other factors. In such circumstances, it becomes important domestic market. Close attention should be paid to the innovative capacity of organizations in the predominant direction of innovative development of the Russian economy as a whole to deal with these unstable conditions. Describes the factors the marketing environment the organization’s operations and their impact on its activities. The authors propose a methodology of determining the stability of the organization based on the analysis of environmental factors. This method may be supplemented in the study and to identify other factors of importance in the organization. The authors also proposed the algorithm of marketing management organization based on the assessment of the stability of the organization at this point in time and compare it with the desired level of stability. If defined an unsustainable situation, it is necessary to take measures of administrative influence, which is based in particular on innovation management in organization in order to achieve the desired level of stability.

Keywords

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Alexander P. Zhabin Bu kişi benim

Maria O. Suraeva Bu kişi benim

Anatoly N. Evdokimov Bu kişi benim

Lyudmila V. Polynova Bu kişi benim

Diana A. Akopyan Bu kişi benim

Valery K. Chertykovtsev Bu kişi benim

İgor A. Grigoryants Bu kişi benim

Yayımlanma Tarihi

1 Temmuz 2016

Gönderilme Tarihi

1 Temmuz 2016

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2016 Cilt: 6 Sayı: 6

IZ

https://izlik.org/JA74MW64YZ

Kaynak Göster

RIS / Bibtex
APA
Zhabin, A. P., Suraeva, M. O., Evdokimov, A. N., Polynova, L. V., Akopyan, D. A., Chertykovtsev, V. K., & Grigoryants, İ. A. (2016). Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization. International Review of Management and Marketing, 6(6), 51-56. https://izlik.org/JA74MW64YZ
AMA
1.Zhabin AP, Suraeva MO, Evdokimov AN, vd. Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization. IRMM. 2016;6(6):51-56. https://izlik.org/JA74MW64YZ
Chicago
Zhabin, Alexander P., Maria O. Suraeva, Anatoly N. Evdokimov, vd. 2016. “Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization”. International Review of Management and Marketing 6 (6): 51-56. https://izlik.org/JA74MW64YZ.
EndNote
Zhabin AP, Suraeva MO, Evdokimov AN, Polynova LV, Akopyan DA, Chertykovtsev VK, Grigoryants İA (01 Temmuz 2016) Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization. International Review of Management and Marketing 6 6 51–56.
IEEE
[1]A. P. Zhabin vd., “Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization”, IRMM, c. 6, sy 6, ss. 51–56, Tem. 2016, [çevrimiçi]. Erişim adresi: https://izlik.org/JA74MW64YZ
ISNAD
Zhabin, Alexander P. - Suraeva, Maria O. - Evdokimov, Anatoly N. - Polynova, Lyudmila V. - Akopyan, Diana A. - Chertykovtsev, Valery K. - Grigoryants, İgor A. “Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization”. International Review of Management and Marketing 6/6 (01 Temmuz 2016): 51-56. https://izlik.org/JA74MW64YZ.
JAMA
1.Zhabin AP, Suraeva MO, Evdokimov AN, Polynova LV, Akopyan DA, Chertykovtsev VK, Grigoryants İA. Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization. IRMM. 2016;6:51–56.
MLA
Zhabin, Alexander P., vd. “Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization”. International Review of Management and Marketing, c. 6, sy 6, Temmuz 2016, ss. 51-56, https://izlik.org/JA74MW64YZ.
Vancouver
1.Alexander P. Zhabin, Maria O. Suraeva, Anatoly N. Evdokimov, Lyudmila V. Polynova, Diana A. Akopyan, Valery K. Chertykovtsev, İgor A. Grigoryants. Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization. IRMM [Internet]. 01 Temmuz 2016;6(6):51-6. Erişim adresi: https://izlik.org/JA74MW64YZ