Marketing Management in the Sphere of Hotel and Tourist Services

Cilt: 6 Sayı: 6 1 Temmuz 2016
  • Natalia Ye. Goryushkina
  • Dmitry V. Shkurkin
  • Antonina S. Petrenko
  • Sergey Y. Demin
  • Natalia S. Yarovaya
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Marketing Management in the Sphere of Hotel and Tourist Services

Abstract

The relevance of marketing activity management study in the hotel and tourism business organizations is urgent due to increased competition for customers among the organizations of the industry and the tourism industry in general. Deepening competition among hotels hotel industry leads to the fact that the object of the competition is not only on accommodation rates, but also new kinds of proposals to stimulate and motivate consumers, quality, variety of programs to encourage repeat customers’ discounts, bonuses, etc. This action leads to the following actions, which greatly increases the importance of marketing research the hospitality industry, allowing identifying trends and areas for further development, management policy, and implementation of key performance indicators of the complex as a whole. Therefore, before each of the domestic hotel, a global hotel business there is a problem of search marketing management techniques that would strengthen a long time, and ensure its own stable position in the competition for the customer. Policy management marketing business hotel and tourist business of the country, the world's states and territories of the resort specialization in their methodology defines essential for efficient operation of a hotel-tourist complex full satisfaction of the needs of consumers of travel services, which suggests them in the necessary production and sales volume, range and quality required with the application of marketing concepts.

Keywords

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Natalia Ye. Goryushkina Bu kişi benim

Dmitry V. Shkurkin Bu kişi benim

Antonina S. Petrenko Bu kişi benim

Sergey Y. Demin Bu kişi benim

Natalia S. Yarovaya Bu kişi benim

Yayımlanma Tarihi

1 Temmuz 2016

Gönderilme Tarihi

1 Temmuz 2016

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2016 Cilt: 6 Sayı: 6

Kaynak Göster

APA
Goryushkina, N. Y., Shkurkin, D. V., Petrenko, A. S., Demin, S. Y., & Yarovaya, N. S. (2016). Marketing Management in the Sphere of Hotel and Tourist Services. International Review of Management and Marketing, 6(6), 207-213. https://izlik.org/JA66UP55MT
AMA
1.Goryushkina NY, Shkurkin DV, Petrenko AS, Demin SY, Yarovaya NS. Marketing Management in the Sphere of Hotel and Tourist Services. IRMM. 2016;6(6):207-213. https://izlik.org/JA66UP55MT
Chicago
Goryushkina, Natalia Ye., Dmitry V. Shkurkin, Antonina S. Petrenko, Sergey Y. Demin, ve Natalia S. Yarovaya. 2016. “Marketing Management in the Sphere of Hotel and Tourist Services”. International Review of Management and Marketing 6 (6): 207-13. https://izlik.org/JA66UP55MT.
EndNote
Goryushkina NY, Shkurkin DV, Petrenko AS, Demin SY, Yarovaya NS (01 Temmuz 2016) Marketing Management in the Sphere of Hotel and Tourist Services. International Review of Management and Marketing 6 6 207–213.
IEEE
[1]N. Y. Goryushkina, D. V. Shkurkin, A. S. Petrenko, S. Y. Demin, ve N. S. Yarovaya, “Marketing Management in the Sphere of Hotel and Tourist Services”, IRMM, c. 6, sy 6, ss. 207–213, Tem. 2016, [çevrimiçi]. Erişim adresi: https://izlik.org/JA66UP55MT
ISNAD
Goryushkina, Natalia Ye. - Shkurkin, Dmitry V. - Petrenko, Antonina S. - Demin, Sergey Y. - Yarovaya, Natalia S. “Marketing Management in the Sphere of Hotel and Tourist Services”. International Review of Management and Marketing 6/6 (01 Temmuz 2016): 207-213. https://izlik.org/JA66UP55MT.
JAMA
1.Goryushkina NY, Shkurkin DV, Petrenko AS, Demin SY, Yarovaya NS. Marketing Management in the Sphere of Hotel and Tourist Services. IRMM. 2016;6:207–213.
MLA
Goryushkina, Natalia Ye., vd. “Marketing Management in the Sphere of Hotel and Tourist Services”. International Review of Management and Marketing, c. 6, sy 6, Temmuz 2016, ss. 207-13, https://izlik.org/JA66UP55MT.
Vancouver
1.Natalia Ye. Goryushkina, Dmitry V. Shkurkin, Antonina S. Petrenko, Sergey Y. Demin, Natalia S. Yarovaya. Marketing Management in the Sphere of Hotel and Tourist Services. IRMM [Internet]. 01 Temmuz 2016;6(6):207-13. Erişim adresi: https://izlik.org/JA66UP55MT