Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia

Cilt: 6 Sayı: 7 1 Ağustos 2016
  • Haslinda Musa
  • Shirly Chung Hsian Li
  • Zuraida Abal Abas
  • Norhidayah Mohamad
International Review of Management and Marketing Kapak
International Review of Management and Marketing
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Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia

Abstract

In this era of globalization where information technology has taken place for fulfilling customer demands, Small and Medium Enterprises (SMEs) have to fight in this intense competition in order to be able to gain their own market shares. To achieve targeted market shares, the use of mobile marketing as a medium for advertisement has evolved to an important tools for SMEs. Therefore, the main purpose of this study is to examine the factors that positively contribute to the adoption level of mobile marketing among Malaysian SMEs. From overall, 150 sample of questionnaire has collected from the SMEs all over Malaysia and analysed uses descriptive method. The result found that there is a positive relationship between branding strategy and technical knowledge towards the adoption level of mobile marketing.

Keywords

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Haslinda Musa Bu kişi benim

Shirly Chung Hsian Li Bu kişi benim

Zuraida Abal Abas Bu kişi benim

Norhidayah Mohamad Bu kişi benim

Yayımlanma Tarihi

1 Ağustos 2016

Gönderilme Tarihi

1 Ağustos 2016

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2016 Cilt: 6 Sayı: 7

IZ

https://izlik.org/JA88HK82GA

Kaynak Göster

RIS / Bibtex
APA
Musa, H., Li, S. C. H., Abas, Z. A., & Mohamad, N. (2016). Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia. International Review of Management and Marketing, 6(7), 112-115. https://izlik.org/JA88HK82GA
AMA
1.Musa H, Li SCH, Abas ZA, Mohamad N. Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia. IRMM. 2016;6(7):112-115. https://izlik.org/JA88HK82GA
Chicago
Musa, Haslinda, Shirly Chung Hsian Li, Zuraida Abal Abas, ve Norhidayah Mohamad. 2016. “Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia”. International Review of Management and Marketing 6 (7): 112-15. https://izlik.org/JA88HK82GA.
EndNote
Musa H, Li SCH, Abas ZA, Mohamad N (01 Ağustos 2016) Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia. International Review of Management and Marketing 6 7 112–115.
IEEE
[1]H. Musa, S. C. H. Li, Z. A. Abas, ve N. Mohamad, “Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia”, IRMM, c. 6, sy 7, ss. 112–115, Ağu. 2016, [çevrimiçi]. Erişim adresi: https://izlik.org/JA88HK82GA
ISNAD
Musa, Haslinda - Li, Shirly Chung Hsian - Abas, Zuraida Abal - Mohamad, Norhidayah. “Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia”. International Review of Management and Marketing 6/7 (01 Ağustos 2016): 112-115. https://izlik.org/JA88HK82GA.
JAMA
1.Musa H, Li SCH, Abas ZA, Mohamad N. Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia. IRMM. 2016;6:112–115.
MLA
Musa, Haslinda, vd. “Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia”. International Review of Management and Marketing, c. 6, sy 7, Ağustos 2016, ss. 112-5, https://izlik.org/JA88HK82GA.
Vancouver
1.Haslinda Musa, Shirly Chung Hsian Li, Zuraida Abal Abas, Norhidayah Mohamad. Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises in Malaysia. IRMM [Internet]. 01 Ağustos 2016;6(7):112-5. Erişim adresi: https://izlik.org/JA88HK82GA