International Review of Management and Marketing

Araştırma Makalesi

1. Investigation into Consumer Response to Sales Promotional Activities: The Case of Unilever Ghana Limited

Martin Owusu ANSAH Kofi POKU

Sayfa: 134-145

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2. Effective Marketing At Education: Importance of Communication Materials

Remziye TERKAN

Sayfa: 146-152

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3. Physical Evidence and Quality Service Delivery in Public Hospitals in Ghana

Edem Max AZİLA-GBETTOR Simon Mesa Kwodjo AVORGA Lydia Sylvia DANKU Eli Ayawo ATATSİ

Sayfa: 153-163

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4. A Content Analysis on Management Fashions in Turkish Manufacturing Companies

Özlem Yaşar UĞURLU Nurettin İBRAHİMOĞLU Sibel AYAS

Sayfa: 164-183

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5. Corporate Social Responsibility in Ghana: A Comparative Analysis and Business Imperative

Martin Owusu ANSAH

Sayfa: 184-189

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6. Investigation of Brand Name-Country of Origin Preference in Four Different Product Groups with Respect to Conspicuous Consumption Tendency

Volkan DOĞAN Behçet Yalın ÖZKARA

Sayfa: 190-203

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7. Location as a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University

Oya Tamtekin AYDIN

Sayfa: 204-211

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8. Critical Success Factors for Six Sigma Implementation in Large-scale Turkish Construction Companies

Mehmet Tolga TANER

Sayfa: 212-225

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9. Selection and Training of Leaders in the Turkish Armed Forces

Suat BEGEÇ

Sayfa: 226-231

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10. Formation of Six Sigma Infrastructure for the Coronary Stenting Process

Mehmet Tolga TANER Gamze KAGAN Sezai CELİK Engin ERBAS Mehmet Kemal KAGAN

Sayfa: 232-242

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