BibTex RIS Kaynak Göster

Yıl 2014, Cilt: 4 Sayı: 3, 217 - 223, 01.09.2014

Murat Koc Fatih Koc

Öz

A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets

Yıl 2014, Cilt: 4 Sayı: 3, 217 - 223, 01.09.2014

Murat Koc Fatih Koc

Öz

This paper is concerned with one of the main challenges of the Multinational Companies which they face in the traditional and thus in local markets. Multinational Companies aims to gain competitive advantage through differentiation in terms of their globalization strategy. However, in the local markets where the organic relationship of firms are more designed in local habits, and markets react with stable consumer behaviors, it gets harder to enter into market and drive a competitive edge. This paper aims to understand the reasons of this challenge, the analysis of resistance of traditional markets, successful sample breaking into local market and the strategy around it.

Anahtar Kelimeler

Multinational Company Competitive Edge Traditional Markets Clusters

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA56DT85HP
Bölüm Araştırma Makalesi
Yazarlar

Murat Koc Bu kişi benim

Fatih Koc Bu kişi benim

Yayımlanma Tarihi 1 Eylül 2014
Yayımlandığı Sayı Yıl 2014 Cilt: 4 Sayı: 3

Kaynak Göster

APA Koc, M., & Koc, F. (2014). A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. International Review of Management and Marketing, 4(3), 217-223.
AMA Koc M, Koc F. A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. IRMM. Eylül 2014;4(3):217-223.
Chicago Koc, Murat, ve Fatih Koc. “A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets”. International Review of Management and Marketing 4, sy. 3 (Eylül 2014): 217-23.
EndNote Koc M, Koc F (01 Eylül 2014) A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. International Review of Management and Marketing 4 3 217–223.
IEEE M. Koc ve F. Koc, “A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets”, IRMM, c. 4, sy. 3, ss. 217–223, 2014.
ISNAD Koc, Murat - Koc, Fatih. “A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets”. International Review of Management and Marketing 4/3 (Eylül 2014), 217-223.
JAMA Koc M, Koc F. A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. IRMM. 2014;4:217–223.
MLA Koc, Murat ve Fatih Koc. “A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets”. International Review of Management and Marketing, c. 4, sy. 3, 2014, ss. 217-23.
Vancouver Koc M, Koc F. A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. IRMM. 2014;4(3):217-23.