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The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution

Yıl 2015, Cilt: 5 Sayı: 3, 122 - 128, 01.09.2015

Noor Azmi Bin Hashim Aliyu Olayemi Abdullateef Bashir Danlami Sarkindaji

Öz

This survey investigates the moderating influence of trust on the relationships between institutional image/reputation, perceived value on student loyalty. The methodology utilises primary data obtained from questionnaire administered to a sample of 304 postgraduate international students in Universiti Utara Malaysia using simple random probability sampling. Multiple regression technique was employed to analyse data via SPSS statistical package. Results established that institutional image and perceived value have significant positive influence on student loyalty. Institutional image has significant positive influence on perceived value. The influence of image on student loyalty is greater followed by image on student perceived value. Furthermore trust was found to insignificantly moderate between institutional image and perceived value on student loyalty. It is recommended that to successfully compete in a dynamic and complex world of academic excellence universities must be seen to portray favourable image/reputation in terms of practices and actions that invariably transforms to higher perceived value and student loyalty behaviour.

Anahtar Kelimeler

Institutional Image Perceived Value Student Loyalty

Yıl 2015, Cilt: 5 Sayı: 3, 122 - 128, 01.09.2015

Noor Azmi Bin Hashim Aliyu Olayemi Abdullateef Bashir Danlami Sarkindaji

Öz

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA66UY95YC
Bölüm Araştırma Makalesi
Yazarlar

Noor Azmi Bin Hashim Bu kişi benim

Aliyu Olayemi Abdullateef Bu kişi benim

Bashir Danlami Sarkindaji Bu kişi benim

Yayımlanma Tarihi 1 Eylül 2015
Yayımlandığı Sayı Yıl 2015 Cilt: 5 Sayı: 3

Kaynak Göster

APA Hashim, N. A. B., Abdullateef, A. O., & Sarkindaji, B. D. (2015). The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution. International Review of Management and Marketing, 5(3), 122-128.
AMA Hashim NAB, Abdullateef AO, Sarkindaji BD. The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution. IRMM. Eylül 2015;5(3):122-128.
Chicago Hashim, Noor Azmi Bin, Aliyu Olayemi Abdullateef, ve Bashir Danlami Sarkindaji. “The Moderating Infl Uence of Trust on the Relationship Between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution”. International Review of Management and Marketing 5, sy. 3 (Eylül 2015): 122-28.
EndNote Hashim NAB, Abdullateef AO, Sarkindaji BD (01 Eylül 2015) The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution. International Review of Management and Marketing 5 3 122–128.
IEEE N. A. B. Hashim, A. O. Abdullateef, ve B. D. Sarkindaji, “The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution”, IRMM, c. 5, sy. 3, ss. 122–128, 2015.
ISNAD Hashim, Noor Azmi Bin vd. “The Moderating Infl Uence of Trust on the Relationship Between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution”. International Review of Management and Marketing 5/3 (Eylül 2015), 122-128.
JAMA Hashim NAB, Abdullateef AO, Sarkindaji BD. The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution. IRMM. 2015;5:122–128.
MLA Hashim, Noor Azmi Bin vd. “The Moderating Infl Uence of Trust on the Relationship Between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution”. International Review of Management and Marketing, c. 5, sy. 3, 2015, ss. 122-8.
Vancouver Hashim NAB, Abdullateef AO, Sarkindaji BD. The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution. IRMM. 2015;5(3):122-8.