BibTex RIS Kaynak Göster

The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks

Yıl 2015, Cilt: 5 Sayı: 3, 129 - 134, 01.09.2015

Serkan Akgün Funda Yalım

Öz

Corporations providing services and making goods are forced to ensure customer satisfaction, to build brand loyalty, to change the way being in service by taking some changes into consideration, such as changes in living conditions, in consumers’ supply and demand, fierce competition environment. At this point, chain café stores are appeared as preferred ones by especially young consumers in direct proportion to changes in consumers’ supply and demand. Young consumers, while going for a chain café store, pay regard to several criteria, such as store image, store atmosphere, goods/services specifications, and price policies. This study aims to measure the effect of young consumers going for Starbucks chain café stores on customer loyalty. This research, according to the analysis of surveys taken by 187 persons, reveals that brand image and brand follow-up have an effect on brand loyalty.

Anahtar Kelimeler

Brand consumer behaviors chain café store brands

Yıl 2015, Cilt: 5 Sayı: 3, 129 - 134, 01.09.2015

Serkan Akgün Funda Yalım

Öz

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA94UF65SB
Bölüm Araştırma Makalesi
Yazarlar

Serkan Akgün Bu kişi benim

Funda Yalım Bu kişi benim

Yayımlanma Tarihi 1 Eylül 2015
Yayımlandığı Sayı Yıl 2015 Cilt: 5 Sayı: 3

Kaynak Göster

APA Akgün, S., & Yalım, F. (2015). The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks. International Review of Management and Marketing, 5(3), 129-134.
AMA Akgün S, Yalım F. The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks. IRMM. Eylül 2015;5(3):129-134.
Chicago Akgün, Serkan, ve Funda Yalım. “The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks”. International Review of Management and Marketing 5, sy. 3 (Eylül 2015): 129-34.
EndNote Akgün S, Yalım F (01 Eylül 2015) The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks. International Review of Management and Marketing 5 3 129–134.
IEEE S. Akgün ve F. Yalım, “The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks”, IRMM, c. 5, sy. 3, ss. 129–134, 2015.
ISNAD Akgün, Serkan - Yalım, Funda. “The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks”. International Review of Management and Marketing 5/3 (Eylül 2015), 129-134.
JAMA Akgün S, Yalım F. The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks. IRMM. 2015;5:129–134.
MLA Akgün, Serkan ve Funda Yalım. “The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks”. International Review of Management and Marketing, c. 5, sy. 3, 2015, ss. 129-34.
Vancouver Akgün S, Yalım F. The Reasons of Young Consumers’ Choice on Chain Café Stores: A Research on Starbucks. IRMM. 2015;5(3):129-34.