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Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market

Yıl 2015, Cilt: 5 Sayı: 3, 141 - 153, 01.09.2015

Claudimar Pereira Da Veiga Cássia Rita Pereira Da Veiga Mônica Maier Giacomini Heitor Takashi Kato Jansen Maia Del Corso

Öz

The objective of this study is to analyze the evolution of dynamic capabilities in the discovery cycle of an innovation in the pharmaceutical market of erectile dysfunction in the period of twenty years. To achieve this, two distinct and complementary concepts were applied: models of March (1991) to exploitative and explorative discovery in the organizational learning process and the three components of dynamic capabilities. The result showed that the components of the capabilities may be identified in the discovery cycle of Viagra®. The study confirms the existence of a stock of knowledge among the companies in the pharmaceutical market of erectile dysfunction as well as a large absorptive capacity among all of them.

Anahtar Kelimeler

Marketing Innovation Pharmaceutical industry Property Intellectual

Yıl 2015, Cilt: 5 Sayı: 3, 141 - 153, 01.09.2015

Claudimar Pereira Da Veiga Cássia Rita Pereira Da Veiga Mônica Maier Giacomini Heitor Takashi Kato Jansen Maia Del Corso

Öz

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Ayrıntılar

Diğer ID JA37SR72BE
Bölüm Araştırma Makalesi
Yazarlar

Claudimar Pereira Da Veiga Bu kişi benim

Cássia Rita Pereira Da Veiga Bu kişi benim

Mônica Maier Giacomini Bu kişi benim

Heitor Takashi Kato Bu kişi benim

Jansen Maia Del Corso Bu kişi benim

Yayımlanma Tarihi 1 Eylül 2015
Yayımlandığı Sayı Yıl 2015 Cilt: 5 Sayı: 3

Kaynak Göster

APA Veiga, C. P. D., Veiga, C. R. P. D., Giacomini, M. M., Kato, H. T., vd. (2015). Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. International Review of Management and Marketing, 5(3), 141-153.
AMA Veiga CPD, Veiga CRPD, Giacomini MM, Kato HT, Corso JMD. Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. IRMM. Eylül 2015;5(3):141-153.
Chicago Veiga, Claudimar Pereira Da, Cássia Rita Pereira Da Veiga, Mônica Maier Giacomini, Heitor Takashi Kato, ve Jansen Maia Del Corso. “Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market”. International Review of Management and Marketing 5, sy. 3 (Eylül 2015): 141-53.
EndNote Veiga CPD, Veiga CRPD, Giacomini MM, Kato HT, Corso JMD (01 Eylül 2015) Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. International Review of Management and Marketing 5 3 141–153.
IEEE C. P. D. Veiga, C. R. P. D. Veiga, M. M. Giacomini, H. T. Kato, ve J. M. D. Corso, “Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market”, IRMM, c. 5, sy. 3, ss. 141–153, 2015.
ISNAD Veiga, Claudimar Pereira Da vd. “Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market”. International Review of Management and Marketing 5/3 (Eylül 2015), 141-153.
JAMA Veiga CPD, Veiga CRPD, Giacomini MM, Kato HT, Corso JMD. Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. IRMM. 2015;5:141–153.
MLA Veiga, Claudimar Pereira Da vd. “Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market”. International Review of Management and Marketing, c. 5, sy. 3, 2015, ss. 141-53.
Vancouver Veiga CPD, Veiga CRPD, Giacomini MM, Kato HT, Corso JMD. Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. IRMM. 2015;5(3):141-53.