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The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention

Yıl 2016, Cilt: 6 Sayı: 3, 436 - 441, 01.05.2016

See Kwong Goh Nan Jiang Pei Leng Tee

Öz

The purpose of this study is to examine the subjective factors; brand trust, self-image congruence and usage satisfaction toward repeat purchase intention of smartphones among the Gen-Y consumers in Malaysia. A total of 182 respondents participated in this research. Most of the respondents purchased a smartphone within the last 12 months and a large number of the respondents are active users of text messaging and smartphone applications. Results indicate that self-image congruence is the main antecedents for repeat purchase of smartphones. This is the followed by usage satisfaction as the second predictor and lastly would be brand trust. This paper provides some discussion and recommendations for practitioners.

Anahtar Kelimeler

brand trust self-image satisfaction smartphones Malaysia

Yıl 2016, Cilt: 6 Sayı: 3, 436 - 441, 01.05.2016

See Kwong Goh Nan Jiang Pei Leng Tee

Öz

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA67KB59YA
Bölüm Araştırma Makalesi
Yazarlar

See Kwong Goh Bu kişi benim

Nan Jiang Bu kişi benim

Pei Leng Tee Bu kişi benim

Yayımlanma Tarihi 1 Mayıs 2016
Yayımlandığı Sayı Yıl 2016 Cilt: 6 Sayı: 3

Kaynak Göster

APA Goh, S. K., Jiang, N., & Tee, P. L. (2016). The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention. International Review of Management and Marketing, 6(3), 436-441.
AMA Goh SK, Jiang N, Tee PL. The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention. IRMM. Mayıs 2016;6(3):436-441.
Chicago Goh, See Kwong, Nan Jiang, ve Pei Leng Tee. “The Impact of Brand Trust, Self-Image Congruence and Usage Satisfaction Toward Smartphone Repurchase Intention”. International Review of Management and Marketing 6, sy. 3 (Mayıs 2016): 436-41.
EndNote Goh SK, Jiang N, Tee PL (01 Mayıs 2016) The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention. International Review of Management and Marketing 6 3 436–441.
IEEE S. K. Goh, N. Jiang, ve P. L. Tee, “The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention”, IRMM, c. 6, sy. 3, ss. 436–441, 2016.
ISNAD Goh, See Kwong vd. “The Impact of Brand Trust, Self-Image Congruence and Usage Satisfaction Toward Smartphone Repurchase Intention”. International Review of Management and Marketing 6/3 (Mayıs 2016), 436-441.
JAMA Goh SK, Jiang N, Tee PL. The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention. IRMM. 2016;6:436–441.
MLA Goh, See Kwong vd. “The Impact of Brand Trust, Self-Image Congruence and Usage Satisfaction Toward Smartphone Repurchase Intention”. International Review of Management and Marketing, c. 6, sy. 3, 2016, ss. 436-41.
Vancouver Goh SK, Jiang N, Tee PL. The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention. IRMM. 2016;6(3):436-41.