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Yıl 2017, Cilt: 7 Sayı: 1, 175 - 182, 01.03.2017

Nguyen Minh Ha Nguyen Thi Dung

Öz

To Study Consumers’ Use of Information on Food Labels in Vietnam

Yıl 2017, Cilt: 7 Sayı: 1, 175 - 182, 01.03.2017

Nguyen Minh Ha Nguyen Thi Dung

Öz

The information on food labels is an important source to guide consumers in making choices of food. The objective of this study is to analyze factors affecting consumers’ awareness of food labeling information. The survey was conducted among 375 people with age of above 18 year old in Vietnam. Using the method of descriptive statistical analysis, testing the reliability of scale (Cronbach’s Alpha), exploratory factor analysis (EFA), and multivariate regression analysis, the results showed that there are 04 factors affecting consumers’ intention of using the information on food labels: Attitudes toward information on food labels, effect of society, perceived behavioral control, and concern about diet - health. In addition, the customers’ intention of using the information on food labels has a positive impact on their use behavior of information on food labels.

Anahtar Kelimeler

Food labels intention behavior using information on food labels

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA96BB56EM
Bölüm Araştırma Makalesi
Yazarlar

Nguyen Minh Ha Bu kişi benim

Nguyen Thi Dung Bu kişi benim

Yayımlanma Tarihi 1 Mart 2017
Yayımlandığı Sayı Yıl 2017 Cilt: 7 Sayı: 1

Kaynak Göster

APA Ha, N. M., & Dung, N. T. (2017). To Study Consumers’ Use of Information on Food Labels in Vietnam. International Review of Management and Marketing, 7(1), 175-182.
AMA Ha NM, Dung NT. To Study Consumers’ Use of Information on Food Labels in Vietnam. IRMM. Mart 2017;7(1):175-182.
Chicago Ha, Nguyen Minh, ve Nguyen Thi Dung. “To Study Consumers’ Use of Information on Food Labels in Vietnam”. International Review of Management and Marketing 7, sy. 1 (Mart 2017): 175-82.
EndNote Ha NM, Dung NT (01 Mart 2017) To Study Consumers’ Use of Information on Food Labels in Vietnam. International Review of Management and Marketing 7 1 175–182.
IEEE N. M. Ha ve N. T. Dung, “To Study Consumers’ Use of Information on Food Labels in Vietnam”, IRMM, c. 7, sy. 1, ss. 175–182, 2017.
ISNAD Ha, Nguyen Minh - Dung, Nguyen Thi. “To Study Consumers’ Use of Information on Food Labels in Vietnam”. International Review of Management and Marketing 7/1 (Mart 2017), 175-182.
JAMA Ha NM, Dung NT. To Study Consumers’ Use of Information on Food Labels in Vietnam. IRMM. 2017;7:175–182.
MLA Ha, Nguyen Minh ve Nguyen Thi Dung. “To Study Consumers’ Use of Information on Food Labels in Vietnam”. International Review of Management and Marketing, c. 7, sy. 1, 2017, ss. 175-82.
Vancouver Ha NM, Dung NT. To Study Consumers’ Use of Information on Food Labels in Vietnam. IRMM. 2017;7(1):175-82.