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Yıl 2017, Cilt: 7 Sayı: 1, 354 - 362, 01.03.2017

Siti Hasnah Hassan T. Ramayah Thurasamy Wai Yee Loi

Öz

E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand

Yıl 2017, Cilt: 7 Sayı: 1, 354 - 362, 01.03.2017

Siti Hasnah Hassan T. Ramayah Thurasamy Wai Yee Loi

Öz

This paper aims at assessing the relationship between e-lifestyle, customer satisfaction, and loyalty among mobile service subscribers in Thailand. The results reveal that e-lifestyle has a substantial effect on customer satisfaction. Subsequently, customer satisfaction affects strongly on consumer loyalty towards telecommunication service providers. Moreover, customer satisfaction mediates the relationship between e-lifestyle and consumer loyalty. The study concludes that e-lifestyle has to be integrated into marketing strategies and customer relationship management in order to sustain consumer loyalty. From a practical point of view, the findings of this study could be used to inform businesses, particularly those in the telecommunication services industry in developing countries on the ways of enhancing customer satisfaction and loyalty.

Anahtar Kelimeler

Customer Satisfaction E-lifestyle Loyalty

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA67MV66MG
Bölüm Araştırma Makalesi
Yazarlar

Siti Hasnah Hassan Bu kişi benim

T. Ramayah Thurasamy Bu kişi benim

Wai Yee Loi Bu kişi benim

Yayımlanma Tarihi 1 Mart 2017
Yayımlandığı Sayı Yıl 2017 Cilt: 7 Sayı: 1

Kaynak Göster

APA Hassan, S. H., Thurasamy, T. R., & Loi, W. Y. (2017). E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand. International Review of Management and Marketing, 7(1), 354-362.
AMA Hassan SH, Thurasamy TR, Loi WY. E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand. IRMM. Mart 2017;7(1):354-362.
Chicago Hassan, Siti Hasnah, T. Ramayah Thurasamy, ve Wai Yee Loi. “E-Lifestyle, Customer Satisfaction and Loyalty Among Mobile Subscribers in Thailand”. International Review of Management and Marketing 7, sy. 1 (Mart 2017): 354-62.
EndNote Hassan SH, Thurasamy TR, Loi WY (01 Mart 2017) E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand. International Review of Management and Marketing 7 1 354–362.
IEEE S. H. Hassan, T. R. Thurasamy, ve W. Y. Loi, “E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand”, IRMM, c. 7, sy. 1, ss. 354–362, 2017.
ISNAD Hassan, Siti Hasnah vd. “E-Lifestyle, Customer Satisfaction and Loyalty Among Mobile Subscribers in Thailand”. International Review of Management and Marketing 7/1 (Mart 2017), 354-362.
JAMA Hassan SH, Thurasamy TR, Loi WY. E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand. IRMM. 2017;7:354–362.
MLA Hassan, Siti Hasnah vd. “E-Lifestyle, Customer Satisfaction and Loyalty Among Mobile Subscribers in Thailand”. International Review of Management and Marketing, c. 7, sy. 1, 2017, ss. 354-62.
Vancouver Hassan SH, Thurasamy TR, Loi WY. E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand. IRMM. 2017;7(1):354-62.